Fetch vs Lemonade:Which is more popular?
In September 2026, Lemonade had more branded searches than Fetch among pet insurance providers in the United States. Lemonade had about 111,000 branded searches, while Fetch had 54,600. Lemonade made up 15.7% of all pet insurance provider searches we track, and Fetch accounted for 7.7%. When we asked ChatGPT and Google AI Overviews about pet insurance providers, Lemonade appeared in three of the five answers and Fetch in none.
Who do people search for more?
Lemonade, about 2 searches for every 1 for Fetch
Who does AI mention more?
Lemonade, mentioned in 3 of 5 answers, Fetch in 0
Who does AI recommend more?
Lemonade, the only one of the two named
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Top pet insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lemonade was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Fetch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Pets Best1st
ASPCA Pet Health Insurance2nd- Lemonade3rd
Trupanion4th
Embrace5th
AKC Pet Insurance6th
Healthy Paws7th
Spot8th
Nationwide9th
Fetch–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pets Best5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- ASPCA Pet Health Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lemonade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trupanion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Healthy Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nationwide1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Spot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- AKC Pet Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fetch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurance providers
5 answers
Asked ChatGPT
“Which pet insurer should I buy in the US?”
Asked ChatGPT
“What are the best pet insurer brands in the US?”
Asked ChatGPT
“What's the best pet insurer in the US for a sick pet?”
Searched Google, AI Overview
“pet insurance”
Searched Google, AI Overview
“pet insurance for dogs”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Fetch or Lemonade more popular in search?
This chart shows how often people search Google for Fetch and Lemonade by name. Each line represents a brand's share of searches for all ten pet insurance providers we track, month by month, from searches in United States.
Share of searches by month for Lemonade, Fetch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trupanion | Lemonade | Nationwide | Pets Best | Spot | Embrace | Fetch | ASPCA Pet Health Insurance | Healthy Paws | AKC Pet Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17% | 11.8% | 15.1% | 12.9% | 12.1% | 8% | 5.8% | 9.8% | 5.2% | 2.3% |
| Nov 2025 | 17.3% | 12% | 15.1% | 14.2% | 10.5% | 8% | 5.8% | 9.9% | 5.2% | 1.9% |
| Dec 2025 | 18.3% | 14.3% | 14.7% | 11.3% | 10.2% | 7.9% | 5.8% | 9.9% | 5.1% | 2.3% |
| Jan 2026 | 18.3% | 14.3% | 14.8% | 10.3% | 10% | 7.8% | 5.7% | 12.6% | 4.2% | 1.9% |
| Feb 2026 | 16.2% | 13.9% | 14.2% | 9.9% | 9.9% | 7.7% | 5.5% | 17% | 4% | 1.8% |
| Mar 2026 | 20.8% | 17.3% | 12.1% | 10.1% | 8.8% | 7.7% | 8.1% | 9.2% | 4.1% | 1.9% |
| Apr 2026 | 20.8% | 15.7% | 13.2% | 10.2% | 9.2% | 8.5% | 7.4% | 8.3% | 4.6% | 2.1% |
| May 2026 | 20.1% | 20% | 11.8% | 9.7% | 9.7% | 8.9% | 5.4% | 8.8% | 4% | 1.8% |
| Jun 2026 | 16.9% | 24.1% | 11.6% | 11.8% | 9.6% | 7.3% | 6.5% | 6.6% | 3.9% | 1.8% |
| Jul 2026 | 16.3% | 23.2% | 11.1% | 11.3% | 10.8% | 7% | 6.3% | 8.4% | 3.8% | 1.7% |
| Aug 2026 | 18.9% | 14.8% | 13.1% | 13.2% | 10.8% | 8.1% | 8.9% | 5.3% | 4.4% | 2.4% |
| Sep 2026 | 18.7% | 15.7% | 13.9% | 12.7% | 10.9% | 8.6% | 7.7% | 5.2% | 4.7% | 2.1% |
How has the Fetch and Lemonade comparison changed over the last 12 months?
3 findings
- Lemonade was ahead of Fetch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fetch’s share of searches among pet insurance providers in the United States moved from 5.8% to 7.7%, and its estimated monthly branded searches moved from 45.7K to 54.6K.
- Across the 12 months ending September 2026, Lemonade’s share of searches among pet insurance providers in the United States moved from 11.8% to 15.7%, and its estimated monthly branded searches moved from 92.4K to 111K.
How did search popularity change for United States pet insurance providers in September 2026?
2 changes
In September 2026, Lemonade gained share of searches among pet insurance providers in the United States, from 14.8% to 15.7%.
In September 2026, Fetch lost share of searches among pet insurance providers in the United States, from 8.9% to 7.7%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Fetch’s and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among pet insurance providers
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