Renters insurance companies in the United States:Which are most popular?

Name: Renters insurance companies in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Lemonade was the most searched renters insurance company in the United States, accounting for 39.3% of all searches among the nine companies we track. When we checked with ChatGPT and Google AI Overviews, Lemonade, State Farm and USAA were mentioned most often, in four of the five answers. State Farm was recommended most often, coming first in two out of four responses that gave a list.

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Top renters insurance companies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Lemonade, State Farm and USAA were mentioned most often, in four of the five answers. State Farm was recommended most often, coming first in two out of four answers that gave a list. Lemonade was second, and Amica was third. Progressive, which ranked fourth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Lemonade	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
State Farm	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
USAA	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Amica	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Allstate	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Progressive	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Assurant	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Liberty Mutual	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Toggle	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Lemonade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Amica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Allstate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Progressive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Assurant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about renters insurance companies

5 answers

Asked ChatGPT
“Which renters insurance company should I use in the US?”
1. 1Amica
2. 2State Farm
3. 3Lemonade
4. 4USAA
Asked ChatGPT
“What are the best renters insurance companies in the US?”
1. 1State Farm
2. 2Amica
3. 3Lemonade
4. 4USAA
5. 5Allstate
Asked ChatGPT
“What's the cheapest good renters insurance in the US?”
1. 1Lemonade
2. 2State Farm
3. 3USAA
Searched Google, AI Overview
“renters insurance”
Searched Google, AI Overview
“best renters insurance”
1. 1State Farm
2. 2USAA
3. 3Amica
4. 4Lemonade

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which renters insurance companies do people search for most?

This chart shows how often people search Google for each renters insurance company by name. Each line represents a brand's share of searches for all nine renters insurance companies we track, month by month, from searches in United States.

Share of searches among renters insurance companies in the United States, by month

Month	Lemonade	Allstate	State Farm	Progressive	Assurant	Liberty Mutual	Toggle	USAA	Amica
Oct 2025	26.7%	6.5%	14.6%	14.6%	15.2%	2.4%	15.9%	3.6%	0.7%
Nov 2025	26.4%	7.9%	14.5%	14.5%	15%	2.4%	15.8%	2.9%	0.69%
Dec 2025	22.9%	6.8%	18.7%	22.9%	13%	1.7%	11%	2.5%	0.49%
Jan 2026	26.5%	21.7%	14.5%	11.9%	10.1%	1.9%	10.4%	2.4%	0.56%
Feb 2026	27.7%	10.1%	27.7%	10.1%	8.6%	3.7%	9%	2.5%	0.58%
Mar 2026	28.2%	8.5%	19%	23.2%	8.8%	2.1%	7.6%	2.1%	0.49%
Apr 2026	28.8%	10.5%	15.7%	19.2%	10.9%	1.7%	9.2%	3.1%	0.76%
May 2026	35.1%	19.3%	19.3%	8.6%	7.3%	1.4%	5.1%	3.1%	0.77%
Jun 2026	36.5%	4.9%	20%	20%	7.6%	1.8%	5.3%	3.3%	0.64%
Jul 2026	35.2%	7.1%	15.8%	23.4%	7.3%	1.7%	5.1%	3.9%	0.62%
Aug 2026	39.8%	6.5%	14.6%	11.9%	12.3%	2.4%	7%	4.4%	1.1%
Sep 2026	39.3%	14.4%	14.4%	9.7%	8.1%	6.5%	4.6%	2.4%	0.57%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Lemonade	39.3%	165K	+22.2%	-0.4 points
2, moved from 6th to 2nd	Allstate	14.4%	60.5K	+172.5%	+7.9 pointsmoved from 6th to 2nd
3, moved from 2nd to 3rd	State Farm	14.4%	60.5K	+22.2%	-0.2 pointsmoved from 2nd to 3rd
4, held 4th	Progressive	9.7%	40.5K	0%	-2.3 points
5, moved from 3rd to 5th	Assurant	8.1%	34.1K	-18.4%	-4.2 pointsmoved from 3rd to 5th
6, moved from 8th to 6th	Liberty Mutual	6.5%	27.1K	+234.6%	+4.1 pointsmoved from 8th to 6th
7, moved from 5th to 7th	Toggle	4.6%	19.4K	-18.5%	-2.4 pointsmoved from 5th to 7th
8, moved from 7th to 8th	USAA	2.4%	9.9K	-33.1%	-2 pointsmoved from 7th to 8th
9, held 9th	Amica	0.57%	2.4K	-33.3%	-0.5 points

1.Lemonade
39.3%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share -0.4 points.
2.Allstate
14.4%
Moved from 6th to 2nd. 60.5K estimated branded searches, +172.5% vs prior month. Share +7.9 points.
3.State Farm
14.4%
Moved from 2nd to 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.2 points.
4.Progressive
9.7%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -2.3 points.
5.Assurant
8.1%
Moved from 3rd to 5th. 34.1K estimated branded searches, -18.4% vs prior month. Share -4.2 points.
6.Liberty Mutual
6.5%
Moved from 8th to 6th. 27.1K estimated branded searches, +234.6% vs prior month. Share +4.1 points.
7.Toggle
4.6%
Moved from 5th to 7th. 19.4K estimated branded searches, -18.5% vs prior month. Share -2.4 points.
8.USAA
2.4%
Moved from 7th to 8th. 9.9K estimated branded searches, -33.1% vs prior month. Share -2 points.
9.Amica
0.57%
Held 9th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Which brand is most popular in search among renters insurance companies in the United States?

9 brands

In September 2026, Lemonade was the most searched among renters insurance companies in the United States, with an estimated 165K branded searches, 39.3% of all searches for the nine we track. Allstate is in 2nd place, 24.9 percentage points behind at 14.4%.

United States renters insurance companies, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Lemonade	26.7% → 39.3%	39.8%Aug 2026	22.9%Dec 2025	1st
Allstate	6.5% → 14.4%	21.7%Jan 2026	4.9%Jun 2026	6th → 2nd
State Farm	14.6% → 14.4%	27.7%Feb 2026	14.4%Sep 2026	5th → 3rd
Progressive	14.6% → 9.7%	23.4%Jul 2026	8.6%May 2026	4th
Assurant	15.2% → 8.1%	15.2%Oct 2025	7.3%May 2026	3rd → 5th
Liberty Mutual	2.4% → 6.5%	6.5%Sep 2026	1.4%May 2026	8th → 6th
Toggle	15.9% → 4.6%	15.9%Oct 2025	4.6%Sep 2026	2nd → 7th
USAA	3.6% → 2.4%	4.4%Aug 2026	2.1%Mar 2026	7th → 8th
Amica	0.7% → 0.57%	1.1%Aug 2026	0.49%Mar 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, Lemonade’s share of searches among renters insurance companies in the United States increased from 26.7% to 39.3%.
Across the 12 months ending September 2026, Allstate’s share of searches among renters insurance companies in the United States increased from 6.5% to 14.4%.
Across the 12 months ending September 2026, Progressive’s share of searches among renters insurance companies in the United States decreased from 14.6% to 9.7%.
Across the 12 months ending September 2026, Assurant’s share of searches among renters insurance companies in the United States decreased from 15.2% to 8.1%.
Across the 12 months ending September 2026, Liberty Mutual’s share of searches among renters insurance companies in the United States increased from 2.4% to 6.5%.
Across the 12 months ending September 2026, Toggle’s share of searches among renters insurance companies in the United States decreased from 15.9% to 4.6%.
Across the 12 months ending September 2026, USAA’s share of searches among renters insurance companies in the United States decreased from 3.6% to 2.4%.
Across the 12 months ending September 2026, Lemonade’s share of searches among renters insurance companies in the United States peaked at 39.8% in August 2026 and was lowest at 22.9% in December 2025.
Across the 12 months ending September 2026, Allstate’s share of searches among renters insurance companies in the United States peaked at 21.7% in January 2026 and was lowest at 4.9% in June 2026.
Across the 12 months ending September 2026, State Farm’s share of searches among renters insurance companies in the United States peaked at 27.7% in February 2026 and was lowest at 14.4% in September 2026.
Across the 12 months ending September 2026, Progressive’s share of searches among renters insurance companies in the United States peaked at 23.4% in July 2026 and was lowest at 8.6% in May 2026.
Across the 12 months ending September 2026, Assurant’s share of searches among renters insurance companies in the United States peaked at 15.2% in October 2025 and was lowest at 7.3% in May 2026.
Across the 12 months ending September 2026, Liberty Mutual’s share of searches among renters insurance companies in the United States peaked at 6.5% in September 2026 and was lowest at 1.4% in May 2026.
Across the 12 months ending September 2026, USAA’s share of searches among renters insurance companies in the United States peaked at 4.4% in August 2026 and was lowest at 2.1% in March 2026.
Across the 12 months ending September 2026, Allstate rose from 6th to 2nd among renters insurance companies in the United States.
Across the 12 months ending September 2026, State Farm rose from 5th to 3rd among renters insurance companies in the United States.
Across the 12 months ending September 2026, Assurant fell from 3rd to 5th among renters insurance companies in the United States.
Across the 12 months ending September 2026, Liberty Mutual rose from 8th to 6th among renters insurance companies in the United States.
Across the 12 months ending September 2026, Toggle fell from 2nd to 7th among renters insurance companies in the United States.
Across the 12 months ending September 2026, USAA fell from 7th to 8th among renters insurance companies in the United States.
Across the 12 months ending September 2026, Amica held steady: its share of searches among renters insurance companies in the United States moved less than 0.5 percentage points.

How did search popularity change for United States renters insurance companies in September 2026?

8 changes

In September 2026, Liberty Mutual overtook Toggle and USAA to rank 6th among renters insurance companies in the United States, with 6.5% of the searches.
In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches.
In September 2026, Assurant lost share of searches among renters insurance companies in the United States, from 12.3% to 8.1%.
In September 2026, Toggle lost share of searches among renters insurance companies in the United States, from 7% to 4.6%.
In September 2026, Progressive lost share of searches among renters insurance companies in the United States, from 11.9% to 9.7%.
In September 2026, USAA lost share of searches among renters insurance companies in the United States, from 4.4% to 2.4%.
State Farm’s share of searches among renters insurance companies in the United States has lost ground for 3 months in a row, from 20% to 14.4% in September 2026.
Estimated monthly branded searches for Lemonade in the United States rose 172.7% over 12 measured months, from 60.5K to 165K in September 2026.

How are branded searches counted for renters insurance companies?

11 search terms

Each brand's share of searches among renters insurance companies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.