Brandwave

How popular isUSAA in search?

In September 2026, people searched for USAA by name about 265,000 times in the United States, a 7.8% increase from the previous year. These searches made up 2.4% of all United States renters insurance company searches, placing USAA eighth out of nine companies.

Share of searches, September 2026
  1. Lemonade39.3%
  2. Allstate14.4%
  3. State Farm14.4%
  4. Progressive9.7%
  5. Assurant8.1%
  6. Liberty Mutual6.5%
  7. Toggle4.6%
  8. USAA2.4%
  9. Amica0.57%
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Which renters insurance companies compete with USAA?

USAA against renters insurance companies in the United States, by month

Share of searches by month for Lemonade, Allstate, State Farm, Progressive, Assurant, Liberty Mutual, Toggle, USAA. The figures are in the table below the chart.

View monthly share of searches table
MonthLemonadeAllstateState FarmProgressiveAssurantLiberty MutualToggleUSAAAmica
Oct 202526.7%6.5%14.6%14.6%15.2%2.4%15.9%3.6%0.7%
Nov 202526.4%7.9%14.5%14.5%15%2.4%15.8%2.9%0.69%
Dec 202522.9%6.8%18.7%22.9%13%1.7%11%2.5%0.49%
Jan 202626.5%21.7%14.5%11.9%10.1%1.9%10.4%2.4%0.56%
Feb 202627.7%10.1%27.7%10.1%8.6%3.7%9%2.5%0.58%
Mar 202628.2%8.5%19%23.2%8.8%2.1%7.6%2.1%0.49%
Apr 202628.8%10.5%15.7%19.2%10.9%1.7%9.2%3.1%0.76%
May 202635.1%19.3%19.3%8.6%7.3%1.4%5.1%3.1%0.77%
Jun 202636.5%4.9%20%20%7.6%1.8%5.3%3.3%0.64%
Jul 202635.2%7.1%15.8%23.4%7.3%1.7%5.1%3.9%0.62%
Aug 202639.8%6.5%14.6%11.9%12.3%2.4%7%4.4%1.1%
Sep 202639.3%14.4%14.4%9.7%8.1%6.5%4.6%2.4%0.57%

  1. 1.Lemonade

    39.3%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share -0.4 points.

  2. 2.Allstate

    14.4%

    Moved from 6th to 2nd. 60.5K estimated branded searches, +172.5% vs prior month. Share +7.9 points.

  3. 3.State Farm

    14.4%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

  4. 4.Progressive

    9.7%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -2.3 points.

  5. 5.Assurant

    8.1%

    Moved from 3rd to 5th. 34.1K estimated branded searches, -18.4% vs prior month. Share -4.2 points.

  6. 6.Liberty Mutual

    6.5%

    Moved from 8th to 6th. 27.1K estimated branded searches, +234.6% vs prior month. Share +4.1 points.

  7. 7.Toggle

    4.6%

    Moved from 5th to 7th. 19.4K estimated branded searches, -18.5% vs prior month. Share -2.4 points.

  8. 8.USAA

    2.4%

    Moved from 7th to 8th. 9.9K estimated branded searches, -33.1% vs prior month. Share -2 points.

  9. 9.Amica

    0.57%

    Held 9th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare search popularity between USAA and its closest rivals

Every comparison with USAA

15 comparisons

How has branded search demand for USAA changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for USAA in the United States rose from 246K to 265K.
  • Across the 12 months ending September 2026, USAA’s share of searches among renters insurance companies in the United States decreased from 3.6% to 2.4%.
  • Across the 12 months ending September 2026, USAA’s share of searches among renters insurance companies in the United States peaked at 4.4% in August 2026 and was lowest at 2.1% in March 2026.
  • Across the 12 months ending September 2026, USAA fell from 7th to 8th among renters insurance companies in the United States.

How did search popularity change for United States renters insurance companies in September 2026?

6 changes

  1. In September 2026, Liberty Mutual overtook Toggle and USAA to rank 6th among renters insurance companies in the United States, with 6.5% of the searches.

  2. In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches.

  3. In September 2026, Assurant lost share of searches among renters insurance companies in the United States, from 12.3% to 8.1%.

  4. In September 2026, Toggle lost share of searches among renters insurance companies in the United States, from 7% to 4.6%.

  5. In September 2026, Progressive lost share of searches among renters insurance companies in the United States, from 11.9% to 9.7%.

  6. In September 2026, USAA lost share of searches among renters insurance companies in the United States, from 4.4% to 2.4%.

How are USAA’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using USAA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • usaa car insurance
  • usaa home insurance
  • usaa insurance
  • usaa renters insurance

Do you work for USAA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does USAA compete?

USAA is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands6th of 112.5%Show ranking
Home insurance brands5th of 84.4%Show ranking
Renters insurance companies8th of 92.4%Shown above
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