GEICO vs USAA:Which is more popular?
In September 2026, GEICO had more branded searches than USAA among car insurance brands in the United States. GEICO had about 2.4 million branded searches, while USAA had 110,000. GEICO made up 55.1% of all car insurance brand searches we track, and USAA accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about car insurance brands, both GEICO and USAA appeared in all five answers. GEICO was mentioned before USAA in four out of five answers.
Who do people search for more?
GEICO, about 22 searches for every 1 for USAA
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
GEICO, named ahead of USAA in 4 of 5 answers
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Top car insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both GEICO and USAA showed up in all five answers. GEICO was listed before USAA in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- GEICO1st
Travelers2nd
USAA3rd
Progressive4th
State Farm5th
Erie Insurance6th
Nationwide7th
Root–
Allstate–
Liberty Mutual–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car insurance brands
5 answers
Asked ChatGPT
“Which car insurance company should I use in the US?”
Asked ChatGPT
“What are the best car insurance companies in the US?”
Asked ChatGPT
“What's the cheapest good car insurance in the US for a new driver?”
Searched Google, AI Overview
“cheapest car insurance”
Searched Google, AI Overview
“best car insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is GEICO or USAA more popular in search?
This chart shows how often people search Google for GEICO and USAA by name. Each line represents a brand's share of searches for all 11 car insurance brands we track, month by month, from searches in United States.
Share of searches by month for GEICO, USAA. The figures are in the table below the chart.
View monthly share of searches table
| Month | GEICO | Progressive | Erie Insurance | Nationwide | Root | USAA | State Farm | Travelers | Allstate | Liberty Mutual | Farmers Insurance |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 24.2% | 6.8% | 4.5% | 4.1% | 2% | 1.7% | 0.61% | 0.75% | 0.75% | 0.22% |
| Nov 2025 | 58.1% | 21.7% | 5.9% | 3.9% | 4.4% | 2.2% | 1.4% | 0.96% | 0.64% | 0.64% | 0.19% |
| Dec 2025 | 56.7% | 21.5% | 5.3% | 4.4% | 3.9% | 2.9% | 1.6% | 1.3% | 0.59% | 0.72% | 1.1% |
| Jan 2026 | 54.8% | 23.7% | 6.1% | 4.1% | 3.7% | 2.8% | 1.5% | 1% | 0.67% | 0.67% | 0.83% |
| Feb 2026 | 56% | 19.8% | 6% | 4% | 3.7% | 4.9% | 1.5% | 2.7% | 0.66% | 0.54% | 0.16% |
| Mar 2026 | 53.7% | 21.4% | 5.8% | 3.2% | 3.5% | 3.9% | 2.6% | 2.1% | 2.1% | 0.64% | 1.2% |
| Apr 2026 | 55.5% | 24% | 6.2% | 3.4% | 3.1% | 2.8% | 1.2% | 1.5% | 1.5% | 0.56% | 0.14% |
| May 2026 | 59.3% | 20.6% | 5.4% | 3.6% | 3.3% | 2.4% | 1.6% | 1.6% | 1.3% | 0.6% | 0.15% |
| Jun 2026 | 59.8% | 20.6% | 6.9% | 3.8% | 3.4% | 1.7% | 1.7% | 0.93% | 0.51% | 0.62% | 0.15% |
| Jul 2026 | 58.1% | 21% | 5.7% | 3.9% | 3.4% | 1.7% | 2.1% | 2.1% | 1.2% | 0.63% | 0.15% |
| Aug 2026 | 57.3% | 21% | 7.1% | 3.9% | 3.5% | 2.1% | 1.4% | 2.1% | 0.78% | 0.64% | 0.19% |
| Sep 2026 | 55.1% | 24.3% | 5.6% | 3.8% | 3.4% | 2.5% | 1.4% | 1.4% | 1.1% | 1.1% | 0.19% |
How has the GEICO and USAA comparison changed over the last 12 months?
3 findings
- GEICO was ahead of USAA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GEICO’s share of searches among car insurance brands in the United States moved from 54.3% to 55.1%, and its estimated monthly branded searches held steady at 2.4M.
- Across the 12 months ending September 2026, USAA’s share of searches among car insurance brands in the United States moved from 2% to 2.5%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for United States car insurance brands in September 2026?
2 changes
In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%.
USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using GEICO’s and USAA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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