Brandwave

Nationwide vs Progressive:Which is more popular?

In September 2026, Progressive had more branded searches than Nationwide among car insurance brands in the United States. Progressive had about 1.1 million branded searches, while Nationwide had 165,000. Progressive made up 24.3% of all car insurance brand searches we track, and Nationwide accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about car insurance brands, Progressive appeared in all five answers and Nationwide in two. Progressive was mentioned before Nationwide in every answer.

Among car insurance brands in the United States in September 2026

Who do people search for more?

Progressive, about 6 searches for every 1 for Nationwide

Progressive 1.1M searchesNationwide 165K searches

Who does AI mention more?

Progressive, mentioned in every answer we collected

Progressive in 5 of 5Nationwide in 2 of 5

Who does AI recommend more?

Progressive, named ahead of Nationwide in every answer

Progressive first in 5Nationwide never first

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Top car insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Progressive appeared in all five answers. Nationwide was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Progressive was listed before Nationwide in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GEICO1st
  2. Travelers2nd
  3. USAA3rd
  4. Progressive4th
  5. State Farm5th
  6. Erie Insurance6th
  7. Nationwide7th
  8. Root–
  9. Allstate–
  10. Liberty Mutual–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Nationwide or Progressive more popular in search?

This chart shows how often people search Google for Nationwide and Progressive by name. Each line represents a brand's share of searches for all 11 car insurance brands we track, month by month, from searches in United States.

Nationwide and Progressive among car insurance brands in the United States, by month

Share of searches by month for Progressive, Nationwide. The figures are in the table below the chart.

View monthly share of searches table
MonthGEICOProgressiveErie InsuranceNationwideRootUSAAState FarmTravelersAllstateLiberty MutualFarmers Insurance
Oct 202554.3%24.2%6.8%4.5%4.1%2%1.7%0.61%0.75%0.75%0.22%
Nov 202558.1%21.7%5.9%3.9%4.4%2.2%1.4%0.96%0.64%0.64%0.19%
Dec 202556.7%21.5%5.3%4.4%3.9%2.9%1.6%1.3%0.59%0.72%1.1%
Jan 202654.8%23.7%6.1%4.1%3.7%2.8%1.5%1%0.67%0.67%0.83%
Feb 202656%19.8%6%4%3.7%4.9%1.5%2.7%0.66%0.54%0.16%
Mar 202653.7%21.4%5.8%3.2%3.5%3.9%2.6%2.1%2.1%0.64%1.2%
Apr 202655.5%24%6.2%3.4%3.1%2.8%1.2%1.5%1.5%0.56%0.14%
May 202659.3%20.6%5.4%3.6%3.3%2.4%1.6%1.6%1.3%0.6%0.15%
Jun 202659.8%20.6%6.9%3.8%3.4%1.7%1.7%0.93%0.51%0.62%0.15%
Jul 202658.1%21%5.7%3.9%3.4%1.7%2.1%2.1%1.2%0.63%0.15%
Aug 202657.3%21%7.1%3.9%3.5%2.1%1.4%2.1%0.78%0.64%0.19%
Sep 202655.1%24.3%5.6%3.8%3.4%2.5%1.4%1.4%1.1%1.1%0.19%

How has the Nationwide and Progressive comparison changed over the last 12 months?

3 findings

How did search popularity change for United States car insurance brands in September 2026?

2 changes

  1. In September 2026, Progressive gained share of searches among car insurance brands in the United States, from 21% to 24.3%.

  2. Estimated monthly branded searches for Nationwide in the United States fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Nationwide’s and Progressive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nationwide

1 branded search term

  • nationwide insurance

Progressive

2 branded search terms

  • progressive car insurance
  • progressive insurance

How the Brand Demand Index is measured

Other head-to-heads among car insurance brands

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