Car insurance brands in the United States:Which are most popular?
In September 2026, GEICO was the most searched car insurance brand in the United States, accounting for 55.1% of all searches among the 11 brands we track. When we checked with ChatGPT and Google AI Overviews, GEICO, Progressive and USAA showed up in every answer. GEICO was recommended most often, coming first in two out of five responses.
GEICOShare of searches 55.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
ProgressiveShare of searches 24.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
Erie InsuranceShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
NationwideShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
RootShare of searches 3.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top car insurance brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, GEICO, Progressive and USAA appeared every time. GEICO was recommended most often, coming first in two out of five answers. Travelers was second, and USAA was third. Root, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Farmers Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car insurance brands
5 answers
Asked ChatGPT
“Which car insurance company should I use in the US?”
Asked ChatGPT
“What are the best car insurance companies in the US?”
Asked ChatGPT
“What's the cheapest good car insurance in the US for a new driver?”
Searched Google, AI Overview
“cheapest car insurance”
Searched Google, AI Overview
“best car insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which car insurance brands do people search for most?
This chart shows how often people search Google for each car insurance brand by name. Each line represents a brand's share of searches for all 11 car insurance brands we track, month by month, from searches in United States.
Share of searches by month for GEICO, Progressive, Erie Insurance, Nationwide, Root, USAA. The figures are in the table below the chart.
View monthly share of searches table
| Month | GEICO | Progressive | Erie Insurance | Nationwide | Root | USAA | State Farm | Travelers | Allstate | Liberty Mutual | Farmers Insurance |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 24.2% | 6.8% | 4.5% | 4.1% | 2% | 1.7% | 0.61% | 0.75% | 0.75% | 0.22% |
| Nov 2025 | 58.1% | 21.7% | 5.9% | 3.9% | 4.4% | 2.2% | 1.4% | 0.96% | 0.64% | 0.64% | 0.19% |
| Dec 2025 | 56.7% | 21.5% | 5.3% | 4.4% | 3.9% | 2.9% | 1.6% | 1.3% | 0.59% | 0.72% | 1.1% |
| Jan 2026 | 54.8% | 23.7% | 6.1% | 4.1% | 3.7% | 2.8% | 1.5% | 1% | 0.67% | 0.67% | 0.83% |
| Feb 2026 | 56% | 19.8% | 6% | 4% | 3.7% | 4.9% | 1.5% | 2.7% | 0.66% | 0.54% | 0.16% |
| Mar 2026 | 53.7% | 21.4% | 5.8% | 3.2% | 3.5% | 3.9% | 2.6% | 2.1% | 2.1% | 0.64% | 1.2% |
| Apr 2026 | 55.5% | 24% | 6.2% | 3.4% | 3.1% | 2.8% | 1.2% | 1.5% | 1.5% | 0.56% | 0.14% |
| May 2026 | 59.3% | 20.6% | 5.4% | 3.6% | 3.3% | 2.4% | 1.6% | 1.6% | 1.3% | 0.6% | 0.15% |
| Jun 2026 | 59.8% | 20.6% | 6.9% | 3.8% | 3.4% | 1.7% | 1.7% | 0.93% | 0.51% | 0.62% | 0.15% |
| Jul 2026 | 58.1% | 21% | 5.7% | 3.9% | 3.4% | 1.7% | 2.1% | 2.1% | 1.2% | 0.63% | 0.15% |
| Aug 2026 | 57.3% | 21% | 7.1% | 3.9% | 3.5% | 2.1% | 1.4% | 2.1% | 0.78% | 0.64% | 0.19% |
| Sep 2026 | 55.1% | 24.3% | 5.6% | 3.8% | 3.4% | 2.5% | 1.4% | 1.4% | 1.1% | 1.1% | 0.19% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 2.4M | -1.5% | -2.1 points | |
| 2, held 2nd | 24.3% | 1.1M | +18.2% | +3.3 points | |
| 3, held 3rd | 5.6% | 246K | -18.3% | -1.4 points | |
| 4, held 4th | 3.8% | 165K | 0% | -0.1 points | |
| 5, held 5th | 3.4% | 150K | 0% | -0.1 points | |
| 6, moved from 7th to 6th | 2.5% | 110K | +21.5% | +0.4 pointsmoved from 7th to 6th | |
| 7, moved from 8th to 7th | 1.4% | 60.5K | 0% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 6th to 8th | 1.4% | 60.5K | -33.1% | -0.7 pointsmoved from 6th to 8th | |
| 9, held 9th | 1.1% | 49.5K | +49.5% | +0.4 points | |
| 10, held 10th | 1.1% | 49.5K | +82.7% | +0.5 points | |
| 11, held 11th | 0.19% | 8.1K | 0% | 0 points |
1.
GEICO55.1%
Held 1st. 2.4M estimated branded searches, -1.5% vs prior month. Share -2.1 points.
24.3%
Held 2nd. 1.1M estimated branded searches, +18.2% vs prior month. Share +3.3 points.
5.6%
Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -1.4 points.
3.8%
Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Root3.4%
Held 5th. 150K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
USAA2.5%
Moved from 7th to 6th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.
1.4%
Moved from 8th to 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Moved from 6th to 8th. 60.5K estimated branded searches, -33.1% vs prior month. Share -0.7 points.
9.
Allstate1.1%
Held 9th. 49.5K estimated branded searches, +49.5% vs prior month. Share +0.4 points.
1.1%
Held 10th. 49.5K estimated branded searches, +82.7% vs prior month. Share +0.5 points.
0.19%
Held 11th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among car insurance brands in the United States?
11 brands
In September 2026, GEICO was the most searched among car insurance brands in the United States, with an estimated 2.4M branded searches, 55.1% of all searches for the 11 we track. Progressive is in 2nd place, 30.8 percentage points behind at 24.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| GEICO | 54.3% → 55.1% | 59.8%Jun 2026 | 53.7%Mar 2026 | 1st |
| Progressive | 24.2% → 24.3% | 24.3%Sep 2026 | 19.8%Feb 2026 | 2nd |
| Erie Insurance | 6.8% → 5.6% | 7.1%Aug 2026 | 5.3%Dec 2025 | 3rd |
| Nationwide | 4.5% → 3.8% | 4.5%Oct 2025 | 3.2%Mar 2026 | 4th |
| Root | 4.1% → 3.4% | 4.4%Nov 2025 | 3.1%Apr 2026 | 5th |
| USAA | 2% → 2.5% | 4.9%Feb 2026 | 1.7%Jun 2026 | 6th |
| State Farm | 1.7% → 1.4% | 2.6%Mar 2026 | 1.2%Apr 2026 | 7th |
| Travelers | 0.61% → 1.4% | 2.7%Feb 2026 | 0.61%Oct 2025 | 10th → 8th |
| Allstate | 0.75% → 1.1% | 2.1%Mar 2026 | 0.51%Jun 2026 | 8th → 9th |
| Liberty Mutual | 0.75% → 1.1% | 1.1%Sep 2026 | 0.54%Feb 2026 | 9th → 10th |
| Farmers Insurance | 0.22% → 0.19% | 1.2%Mar 2026 | 0.14%Apr 2026 | 11th |
Each finding as a sentence
- Across the 12 months ending September 2026, GEICO’s share of searches among car insurance brands in the United States increased from 54.3% to 55.1%.
- Across the 12 months ending September 2026, Erie Insurance’s share of searches among car insurance brands in the United States decreased from 6.8% to 5.6%.
- Across the 12 months ending September 2026, Nationwide’s share of searches among car insurance brands in the United States decreased from 4.5% to 3.8%.
- Across the 12 months ending September 2026, Root’s share of searches among car insurance brands in the United States decreased from 4.1% to 3.4%.
- Across the 12 months ending September 2026, Travelers’ share of searches among car insurance brands in the United States increased from 0.61% to 1.4%.
- Across the 12 months ending September 2026, GEICO’s share of searches among car insurance brands in the United States peaked at 59.8% in June 2026 and was lowest at 53.7% in March 2026.
- Across the 12 months ending September 2026, Progressive’s share of searches among car insurance brands in the United States peaked at 24.3% in September 2026 and was lowest at 19.8% in February 2026.
- Across the 12 months ending September 2026, Erie Insurance’s share of searches among car insurance brands in the United States peaked at 7.1% in August 2026 and was lowest at 5.3% in December 2025.
- Across the 12 months ending September 2026, Nationwide’s share of searches among car insurance brands in the United States peaked at 4.5% in October 2025 and was lowest at 3.2% in March 2026.
- Across the 12 months ending September 2026, Root’s share of searches among car insurance brands in the United States peaked at 4.4% in November 2025 and was lowest at 3.1% in April 2026.
- Across the 12 months ending September 2026, USAA’s share of searches among car insurance brands in the United States peaked at 4.9% in February 2026 and was lowest at 1.7% in June 2026.
- Across the 12 months ending September 2026, State Farm’s share of searches among car insurance brands in the United States peaked at 2.6% in March 2026 and was lowest at 1.2% in April 2026.
- Across the 12 months ending September 2026, Travelers’ share of searches among car insurance brands in the United States peaked at 2.7% in February 2026 and was lowest at 0.61% in October 2025.
- Across the 12 months ending September 2026, Allstate’s share of searches among car insurance brands in the United States peaked at 2.1% in March 2026 and was lowest at 0.51% in June 2026.
- Across the 12 months ending September 2026, Farmers Insurance’s share of searches among car insurance brands in the United States peaked at 1.2% in March 2026 and was lowest at 0.14% in April 2026.
- Across the 12 months ending September 2026, Travelers rose from 10th to 8th among car insurance brands in the United States.
- Across the 12 months ending September 2026, Allstate fell from 8th to 9th among car insurance brands in the United States.
- Across the 12 months ending September 2026, Liberty Mutual fell from 9th to 10th among car insurance brands in the United States.
- Across the 12 months ending September 2026, Progressive, USAA, State Farm and Farmers Insurance held steady: their share of searches among car insurance brands in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States car insurance brands in September 2026?
8 changes
In September 2026, Progressive gained share of searches among car insurance brands in the United States, from 21% to 24.3%.
In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%.
In September 2026, Erie Insurance lost share of searches among car insurance brands in the United States, from 7.1% to 5.6%.
In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%.
USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026.
Liberty Mutual’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 0.62% to 1.1% in September 2026.
In September 2026, State Farm rose from 8th to 7th among car insurance brands in the United States.
Estimated monthly branded searches for Allstate in the United States rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.
Compare popularity between leading brands
- GEICO vs Progressive: compare popularity
- GEICO vs Erie Insurance: compare popularity
- GEICO vs Nationwide: compare popularity
- GEICO vs Root: compare popularity
- Progressive vs Erie Insurance: compare popularity
- Progressive vs Nationwide: compare popularity
- Progressive vs Root: compare popularity
- Erie Insurance vs Nationwide: compare popularity
- Erie Insurance vs Root: compare popularity
- Nationwide vs Root: compare popularity
- Compare any of these brands
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