Erie Insurance vs GEICO:Which is searched more in the United States?
In September 2026, GEICO had more branded searches than Erie Insurance among car insurance brands in the United States. GEICO had about 2.4 million branded searches, while Erie Insurance had 246,000. GEICO made up 55.1% of all car insurance brand searches we track, and Erie Insurance accounted for 5.6%.
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Is Erie Insurance or GEICO more popular in search?
Compare the companies that sell car insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for GEICO, Erie Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | GEICO | Progressive | Erie Insurance | Nationwide | Root | USAA | State Farm | Travelers | Allstate | Liberty Mutual | Farmers Insurance |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 24.2% | 6.8% | 4.5% | 4.1% | 2% | 1.7% | 0.61% | 0.75% | 0.75% | 0.22% |
| Nov 2025 | 58.1% | 21.7% | 5.9% | 3.9% | 4.4% | 2.2% | 1.4% | 0.96% | 0.64% | 0.64% | 0.19% |
| Dec 2025 | 56.7% | 21.5% | 5.3% | 4.4% | 3.9% | 2.9% | 1.6% | 1.3% | 0.59% | 0.72% | 1.1% |
| Jan 2026 | 54.8% | 23.7% | 6.1% | 4.1% | 3.7% | 2.8% | 1.5% | 1% | 0.67% | 0.67% | 0.83% |
| Feb 2026 | 56% | 19.8% | 6% | 4% | 3.7% | 4.9% | 1.5% | 2.7% | 0.66% | 0.54% | 0.16% |
| Mar 2026 | 53.7% | 21.4% | 5.8% | 3.2% | 3.5% | 3.9% | 2.6% | 2.1% | 2.1% | 0.64% | 1.2% |
| Apr 2026 | 55.5% | 24% | 6.2% | 3.4% | 3.1% | 2.8% | 1.2% | 1.5% | 1.5% | 0.56% | 0.14% |
| May 2026 | 59.3% | 20.6% | 5.4% | 3.6% | 3.3% | 2.4% | 1.6% | 1.6% | 1.3% | 0.6% | 0.15% |
| Jun 2026 | 59.8% | 20.6% | 6.9% | 3.8% | 3.4% | 1.7% | 1.7% | 0.93% | 0.51% | 0.62% | 0.15% |
| Jul 2026 | 58.1% | 21% | 5.7% | 3.9% | 3.4% | 1.7% | 2.1% | 2.1% | 1.2% | 0.63% | 0.15% |
| Aug 2026 | 57.3% | 21% | 7.1% | 3.9% | 3.5% | 2.1% | 1.4% | 2.1% | 0.78% | 0.64% | 0.19% |
| Sep 2026 | 55.1% | 24.3% | 5.6% | 3.8% | 3.4% | 2.5% | 1.4% | 1.4% | 1.1% | 1.1% | 0.19% |
How has the Erie Insurance and GEICO comparison changed over the last 12 months?
3 findings
- GEICO was ahead of Erie Insurance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Erie Insurance’s share of searches among car insurance brands in the United States moved from 6.8% to 5.6%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, GEICO’s share of searches among car insurance brands in the United States moved from 54.3% to 55.1%, and its estimated monthly branded searches held steady at 2.4M.
How did search popularity change for United States car insurance brands in September 2026?
2 changes
In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%.
In September 2026, Erie Insurance lost share of searches among car insurance brands in the United States, from 7.1% to 5.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Erie Insurance’s and GEICO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Erie Insurance
1 branded search term
- erie insurance
GEICO
2 branded search terms
- geico
- geico car insurance
Other head-to-heads among car insurance brands
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