Brandwave

How popular isFarmers Insurance?

In September 2026, people searched for Farmers Insurance by name about 8,100 times in the United States, an 18.2% decrease from the previous year. These searches made up 0.19% of all United States car insurance brand searches, placing Farmers Insurance 11th out of 11 brands. When we asked both ChatGPT and Google AI Overviews about car insurance brands, Farmers Insurance did not appear in any of the answers.

Search and AI answers in September 2026

Farmers Insurance is the 11th most searched of 11 competitors and not listed in any AI answer.

  1. GEICOShare of searches 55.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ProgressiveShare of searches 24.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. Erie InsuranceShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. NationwideShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. Farmers InsuranceShare of searches 0.19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top car insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Farmers Insurance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GEICO1st
  2. Travelers2nd
  3. USAA3rd
  4. Progressive4th
  5. State Farm5th
  6. Erie Insurance6th
  7. Nationwide7th
  8. +1 more
  9. Allstate–
  10. Liberty Mutual–
  11. Farmers Insurance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which car insurance brands compete with Farmers Insurance?

Farmers Insurance against car insurance brands in the United States, by month

Share of searches by month for GEICO, Progressive, Erie Insurance, Nationwide, Root, USAA, Farmers Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthGEICOProgressiveErie InsuranceNationwideRootUSAAState FarmTravelersAllstateLiberty MutualFarmers Insurance
Oct 202554.3%24.2%6.8%4.5%4.1%2%1.7%0.61%0.75%0.75%0.22%
Nov 202558.1%21.7%5.9%3.9%4.4%2.2%1.4%0.96%0.64%0.64%0.19%
Dec 202556.7%21.5%5.3%4.4%3.9%2.9%1.6%1.3%0.59%0.72%1.1%
Jan 202654.8%23.7%6.1%4.1%3.7%2.8%1.5%1%0.67%0.67%0.83%
Feb 202656%19.8%6%4%3.7%4.9%1.5%2.7%0.66%0.54%0.16%
Mar 202653.7%21.4%5.8%3.2%3.5%3.9%2.6%2.1%2.1%0.64%1.2%
Apr 202655.5%24%6.2%3.4%3.1%2.8%1.2%1.5%1.5%0.56%0.14%
May 202659.3%20.6%5.4%3.6%3.3%2.4%1.6%1.6%1.3%0.6%0.15%
Jun 202659.8%20.6%6.9%3.8%3.4%1.7%1.7%0.93%0.51%0.62%0.15%
Jul 202658.1%21%5.7%3.9%3.4%1.7%2.1%2.1%1.2%0.63%0.15%
Aug 202657.3%21%7.1%3.9%3.5%2.1%1.4%2.1%0.78%0.64%0.19%
Sep 202655.1%24.3%5.6%3.8%3.4%2.5%1.4%1.4%1.1%1.1%0.19%

  1. 1.GEICO

    55.1%

    Held 1st. 2.4M estimated branded searches, -1.5% vs prior month. Share -2.1 points.

  2. 2.Progressive

    24.3%

    Held 2nd. 1.1M estimated branded searches, +18.2% vs prior month. Share +3.3 points.

  3. 3.Erie Insurance

    5.6%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  4. 4.Nationwide

    3.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Root

    3.4%

    Held 5th. 150K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.USAA

    2.5%

    Moved from 7th to 6th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  7. 7.State Farm

    1.4%

    Moved from 8th to 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Travelers

    1.4%

    Moved from 6th to 8th. 60.5K estimated branded searches, -33.1% vs prior month. Share -0.7 points.

  9. 9.Allstate

    1.1%

    Held 9th. 49.5K estimated branded searches, +49.5% vs prior month. Share +0.4 points.

  10. 10.Liberty Mutual

    1.1%

    Held 10th. 49.5K estimated branded searches, +82.7% vs prior month. Share +0.5 points.

  11. 11.Farmers Insurance

    0.19%

    Held 11th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Farmers Insurance and its closest rivals

Every comparison with Farmers Insurance

10 comparisons

How has branded search demand for Farmers Insurance changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Farmers Insurance in the United States fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Farmers Insurance’s share of searches among car insurance brands in the United States peaked at 1.2% in March 2026 and was lowest at 0.14% in April 2026.

How did search popularity change for United States car insurance brands in September 2026?

6 changes

  1. In September 2026, Progressive gained share of searches among car insurance brands in the United States, from 21% to 24.3%.

  2. In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%.

  3. In September 2026, Erie Insurance lost share of searches among car insurance brands in the United States, from 7.1% to 5.6%.

  4. In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%.

  5. USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026.

  6. Liberty Mutual’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 0.62% to 1.1% in September 2026.

How are Farmers Insurance’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Farmers Insurance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • farmers car insurance

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How the Brand Demand Index is measured

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