Farmers Insurance vs Nationwide:Which is searched more in the United States?
In September 2026, Nationwide had more branded searches than Farmers Insurance among car insurance brands in the United States. Nationwide had about 165,000 branded searches, while Farmers Insurance had 8,100. Nationwide made up 3.8% of all car insurance brand searches we track, and Farmers Insurance accounted for 0.19%.
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Is Farmers Insurance or Nationwide more popular in search?
Compare the companies that sell car insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nationwide, Farmers Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | GEICO | Progressive | Erie Insurance | Nationwide | Root | USAA | State Farm | Travelers | Allstate | Liberty Mutual | Farmers Insurance |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 24.2% | 6.8% | 4.5% | 4.1% | 2% | 1.7% | 0.61% | 0.75% | 0.75% | 0.22% |
| Nov 2025 | 58.1% | 21.7% | 5.9% | 3.9% | 4.4% | 2.2% | 1.4% | 0.96% | 0.64% | 0.64% | 0.19% |
| Dec 2025 | 56.7% | 21.5% | 5.3% | 4.4% | 3.9% | 2.9% | 1.6% | 1.3% | 0.59% | 0.72% | 1.1% |
| Jan 2026 | 54.8% | 23.7% | 6.1% | 4.1% | 3.7% | 2.8% | 1.5% | 1% | 0.67% | 0.67% | 0.83% |
| Feb 2026 | 56% | 19.8% | 6% | 4% | 3.7% | 4.9% | 1.5% | 2.7% | 0.66% | 0.54% | 0.16% |
| Mar 2026 | 53.7% | 21.4% | 5.8% | 3.2% | 3.5% | 3.9% | 2.6% | 2.1% | 2.1% | 0.64% | 1.2% |
| Apr 2026 | 55.5% | 24% | 6.2% | 3.4% | 3.1% | 2.8% | 1.2% | 1.5% | 1.5% | 0.56% | 0.14% |
| May 2026 | 59.3% | 20.6% | 5.4% | 3.6% | 3.3% | 2.4% | 1.6% | 1.6% | 1.3% | 0.6% | 0.15% |
| Jun 2026 | 59.8% | 20.6% | 6.9% | 3.8% | 3.4% | 1.7% | 1.7% | 0.93% | 0.51% | 0.62% | 0.15% |
| Jul 2026 | 58.1% | 21% | 5.7% | 3.9% | 3.4% | 1.7% | 2.1% | 2.1% | 1.2% | 0.63% | 0.15% |
| Aug 2026 | 57.3% | 21% | 7.1% | 3.9% | 3.5% | 2.1% | 1.4% | 2.1% | 0.78% | 0.64% | 0.19% |
| Sep 2026 | 55.1% | 24.3% | 5.6% | 3.8% | 3.4% | 2.5% | 1.4% | 1.4% | 1.1% | 1.1% | 0.19% |
How has the Farmers Insurance and Nationwide comparison changed over the last 12 months?
3 findings
- Nationwide was ahead of Farmers Insurance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Farmers Insurance’s share of searches among car insurance brands in the United States moved from 0.22% to 0.19%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Nationwide’s share of searches among car insurance brands in the United States moved from 4.5% to 3.8%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for United States car insurance brands in September 2026?
2 changes
Estimated monthly branded searches for Farmers Insurance in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Estimated monthly branded searches for Nationwide in the United States fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Farmers Insurance’s and Nationwide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmers Insurance
1 branded search term
- farmers car insurance
Nationwide
1 branded search term
- nationwide insurance
Other head-to-heads among car insurance brands
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