Farmers Insurance vs GEICO:Which is more popular?
In September 2026, GEICO had more branded searches than Farmers Insurance among car insurance brands in the United States. GEICO had about 2.4 million branded searches, while Farmers Insurance had 8,100. GEICO made up 55.1% of all car insurance brand searches we track, and Farmers Insurance accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about car insurance brands, GEICO appeared in all five answers and Farmers Insurance in none.
Who do people search for more?
GEICO, about 297 searches for every 1 for Farmers Insurance
Who does AI mention more?
GEICO, mentioned in every answer we collected
Who does AI recommend more?
GEICO, the only one of the two named
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Top car insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GEICO appeared in all five answers. Farmers Insurance did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Farmers Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car insurance brands
5 answers
Asked ChatGPT
“Which car insurance company should I use in the US?”
Asked ChatGPT
“What are the best car insurance companies in the US?”
Asked ChatGPT
“What's the cheapest good car insurance in the US for a new driver?”
Searched Google, AI Overview
“cheapest car insurance”
Searched Google, AI Overview
“best car insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Farmers Insurance or GEICO more popular in search?
This chart shows how often people search Google for Farmers Insurance and GEICO by name. Each line represents a brand's share of searches for all 11 car insurance brands we track, month by month, from searches in United States.
Share of searches by month for GEICO, Farmers Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | GEICO | Progressive | Erie Insurance | Nationwide | Root | USAA | State Farm | Travelers | Allstate | Liberty Mutual | Farmers Insurance |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 24.2% | 6.8% | 4.5% | 4.1% | 2% | 1.7% | 0.61% | 0.75% | 0.75% | 0.22% |
| Nov 2025 | 58.1% | 21.7% | 5.9% | 3.9% | 4.4% | 2.2% | 1.4% | 0.96% | 0.64% | 0.64% | 0.19% |
| Dec 2025 | 56.7% | 21.5% | 5.3% | 4.4% | 3.9% | 2.9% | 1.6% | 1.3% | 0.59% | 0.72% | 1.1% |
| Jan 2026 | 54.8% | 23.7% | 6.1% | 4.1% | 3.7% | 2.8% | 1.5% | 1% | 0.67% | 0.67% | 0.83% |
| Feb 2026 | 56% | 19.8% | 6% | 4% | 3.7% | 4.9% | 1.5% | 2.7% | 0.66% | 0.54% | 0.16% |
| Mar 2026 | 53.7% | 21.4% | 5.8% | 3.2% | 3.5% | 3.9% | 2.6% | 2.1% | 2.1% | 0.64% | 1.2% |
| Apr 2026 | 55.5% | 24% | 6.2% | 3.4% | 3.1% | 2.8% | 1.2% | 1.5% | 1.5% | 0.56% | 0.14% |
| May 2026 | 59.3% | 20.6% | 5.4% | 3.6% | 3.3% | 2.4% | 1.6% | 1.6% | 1.3% | 0.6% | 0.15% |
| Jun 2026 | 59.8% | 20.6% | 6.9% | 3.8% | 3.4% | 1.7% | 1.7% | 0.93% | 0.51% | 0.62% | 0.15% |
| Jul 2026 | 58.1% | 21% | 5.7% | 3.9% | 3.4% | 1.7% | 2.1% | 2.1% | 1.2% | 0.63% | 0.15% |
| Aug 2026 | 57.3% | 21% | 7.1% | 3.9% | 3.5% | 2.1% | 1.4% | 2.1% | 0.78% | 0.64% | 0.19% |
| Sep 2026 | 55.1% | 24.3% | 5.6% | 3.8% | 3.4% | 2.5% | 1.4% | 1.4% | 1.1% | 1.1% | 0.19% |
How has the Farmers Insurance and GEICO comparison changed over the last 12 months?
3 findings
- GEICO was ahead of Farmers Insurance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Farmers Insurance’s share of searches among car insurance brands in the United States moved from 0.22% to 0.19%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, GEICO’s share of searches among car insurance brands in the United States moved from 54.3% to 55.1%, and its estimated monthly branded searches held steady at 2.4M.
How did search popularity change for United States car insurance brands in September 2026?
2 changes
In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%.
Estimated monthly branded searches for Farmers Insurance in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Farmers Insurance’s and GEICO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmers Insurance
1 branded search term
- farmers car insurance
GEICO
2 branded search terms
- geico
- geico car insurance
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