Brandwave

How popular isRoot in search?

In September 2026, people searched for Root by name about 150,000 times in the United States, an 18.2% decrease from the previous year. These searches made up 3.4% of all United States car insurance brand searches, placing Root fifth out of 11 brands.

Share of searches, September 2026
  1. GEICO55.1%
  2. Progressive24.3%
  3. Erie Insurance5.6%
  4. Nationwide3.8%
  5. Root3.4%
  6. USAA2.5%
  7. State Farm1.4%
  8. Travelers1.4%
  9. Allstate1.1%
  10. Liberty Mutual1.1%
  11. +1 more
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Which car insurance brands compete with Root?

Root against car insurance brands in the United States, by month

Share of searches by month for GEICO, Progressive, Erie Insurance, Nationwide, Root, USAA. The figures are in the table below the chart.

View monthly share of searches table
MonthGEICOProgressiveErie InsuranceNationwideRootUSAAState FarmTravelersAllstateLiberty MutualFarmers Insurance
Oct 202554.3%24.2%6.8%4.5%4.1%2%1.7%0.61%0.75%0.75%0.22%
Nov 202558.1%21.7%5.9%3.9%4.4%2.2%1.4%0.96%0.64%0.64%0.19%
Dec 202556.7%21.5%5.3%4.4%3.9%2.9%1.6%1.3%0.59%0.72%1.1%
Jan 202654.8%23.7%6.1%4.1%3.7%2.8%1.5%1%0.67%0.67%0.83%
Feb 202656%19.8%6%4%3.7%4.9%1.5%2.7%0.66%0.54%0.16%
Mar 202653.7%21.4%5.8%3.2%3.5%3.9%2.6%2.1%2.1%0.64%1.2%
Apr 202655.5%24%6.2%3.4%3.1%2.8%1.2%1.5%1.5%0.56%0.14%
May 202659.3%20.6%5.4%3.6%3.3%2.4%1.6%1.6%1.3%0.6%0.15%
Jun 202659.8%20.6%6.9%3.8%3.4%1.7%1.7%0.93%0.51%0.62%0.15%
Jul 202658.1%21%5.7%3.9%3.4%1.7%2.1%2.1%1.2%0.63%0.15%
Aug 202657.3%21%7.1%3.9%3.5%2.1%1.4%2.1%0.78%0.64%0.19%
Sep 202655.1%24.3%5.6%3.8%3.4%2.5%1.4%1.4%1.1%1.1%0.19%

  1. 1.GEICO

    55.1%

    Held 1st. 2.4M estimated branded searches, -1.5% vs prior month. Share -2.1 points.

  2. 2.Progressive

    24.3%

    Held 2nd. 1.1M estimated branded searches, +18.2% vs prior month. Share +3.3 points.

  3. 3.Erie Insurance

    5.6%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  4. 4.Nationwide

    3.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Root

    3.4%

    Held 5th. 150K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.USAA

    2.5%

    Moved from 7th to 6th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  7. 7.State Farm

    1.4%

    Moved from 8th to 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Travelers

    1.4%

    Moved from 6th to 8th. 60.5K estimated branded searches, -33.1% vs prior month. Share -0.7 points.

  9. 9.Allstate

    1.1%

    Held 9th. 49.5K estimated branded searches, +49.5% vs prior month. Share +0.4 points.

  10. 10.Liberty Mutual

    1.1%

    Held 10th. 49.5K estimated branded searches, +82.7% vs prior month. Share +0.5 points.

  11. 11.Farmers Insurance

    0.19%

    Held 11th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Root and its closest rivals

Every comparison with Root

10 comparisons

How has branded search demand for Root changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Root in the United States fell from 183K to 150K.
  • Across the 12 months ending September 2026, Root’s share of searches among car insurance brands in the United States decreased from 4.1% to 3.4%.
  • Across the 12 months ending September 2026, Root’s share of searches among car insurance brands in the United States peaked at 4.4% in November 2025 and was lowest at 3.1% in April 2026.

How did search popularity change for United States car insurance brands in September 2026?

6 changes

  1. In September 2026, Progressive gained share of searches among car insurance brands in the United States, from 21% to 24.3%.

  2. In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%.

  3. In September 2026, Erie Insurance lost share of searches among car insurance brands in the United States, from 7.1% to 5.6%.

  4. In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%.

  5. USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026.

  6. Liberty Mutual’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 0.62% to 1.1% in September 2026.

How are Root’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Root’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • root car insurance
  • root insurance

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