Root vs State Farm:Which is more popular?
In September 2026, Root had more branded searches than State Farm among car insurance brands in the United States. Root had about 150,000 branded searches, while State Farm had 60,500. Root made up 3.4% of all car insurance brand searches we track, and State Farm accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about car insurance brands, State Farm appeared in two of the five answers and Root in none.
Who do people search for more?
Root, about 2 searches for every 1 for State Farm
Who does AI mention more?
State Farm, mentioned in 2 of 5 answers, Root in 0
Who does AI recommend more?
State Farm, the only one of the two named
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Top car insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, State Farm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Root did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
GEICO1st
Travelers2nd
USAA3rd
Progressive4th- State Farm5th
Erie Insurance6th
Nationwide7th- Root–
Allstate–
Liberty Mutual–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car insurance brands
5 answers
Asked ChatGPT
“Which car insurance company should I use in the US?”
Asked ChatGPT
“What are the best car insurance companies in the US?”
Asked ChatGPT
“What's the cheapest good car insurance in the US for a new driver?”
Searched Google, AI Overview
“cheapest car insurance”
Searched Google, AI Overview
“best car insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Root or State Farm more popular in search?
This chart shows how often people search Google for Root and State Farm by name. Each line represents a brand's share of searches for all 11 car insurance brands we track, month by month, from searches in United States.
Share of searches by month for Root, State Farm. The figures are in the table below the chart.
View monthly share of searches table
| Month | GEICO | Progressive | Erie Insurance | Nationwide | Root | USAA | State Farm | Travelers | Allstate | Liberty Mutual | Farmers Insurance |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 24.2% | 6.8% | 4.5% | 4.1% | 2% | 1.7% | 0.61% | 0.75% | 0.75% | 0.22% |
| Nov 2025 | 58.1% | 21.7% | 5.9% | 3.9% | 4.4% | 2.2% | 1.4% | 0.96% | 0.64% | 0.64% | 0.19% |
| Dec 2025 | 56.7% | 21.5% | 5.3% | 4.4% | 3.9% | 2.9% | 1.6% | 1.3% | 0.59% | 0.72% | 1.1% |
| Jan 2026 | 54.8% | 23.7% | 6.1% | 4.1% | 3.7% | 2.8% | 1.5% | 1% | 0.67% | 0.67% | 0.83% |
| Feb 2026 | 56% | 19.8% | 6% | 4% | 3.7% | 4.9% | 1.5% | 2.7% | 0.66% | 0.54% | 0.16% |
| Mar 2026 | 53.7% | 21.4% | 5.8% | 3.2% | 3.5% | 3.9% | 2.6% | 2.1% | 2.1% | 0.64% | 1.2% |
| Apr 2026 | 55.5% | 24% | 6.2% | 3.4% | 3.1% | 2.8% | 1.2% | 1.5% | 1.5% | 0.56% | 0.14% |
| May 2026 | 59.3% | 20.6% | 5.4% | 3.6% | 3.3% | 2.4% | 1.6% | 1.6% | 1.3% | 0.6% | 0.15% |
| Jun 2026 | 59.8% | 20.6% | 6.9% | 3.8% | 3.4% | 1.7% | 1.7% | 0.93% | 0.51% | 0.62% | 0.15% |
| Jul 2026 | 58.1% | 21% | 5.7% | 3.9% | 3.4% | 1.7% | 2.1% | 2.1% | 1.2% | 0.63% | 0.15% |
| Aug 2026 | 57.3% | 21% | 7.1% | 3.9% | 3.5% | 2.1% | 1.4% | 2.1% | 0.78% | 0.64% | 0.19% |
| Sep 2026 | 55.1% | 24.3% | 5.6% | 3.8% | 3.4% | 2.5% | 1.4% | 1.4% | 1.1% | 1.1% | 0.19% |
How has the Root and State Farm comparison changed over the last 12 months?
3 findings
- Root was ahead of State Farm in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Root’s share of searches among car insurance brands in the United States moved from 4.1% to 3.4%, and its estimated monthly branded searches moved from 183K to 150K.
- Across the 12 months ending September 2026, State Farm’s share of searches among car insurance brands in the United States moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for United States car insurance brands in September 2026?
2 changes
In September 2026, State Farm rose from 8th to 7th among car insurance brands in the United States.
Estimated monthly branded searches for Root in the United States fell 18.2% over 12 measured months, from 183K to 150K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Root’s and State Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Root
2 branded search terms
- root car insurance
- root insurance
State Farm
1 branded search term
- state farm car insurance
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