Brandwave

Farmers Insurance vs Travelers:Which is more popular?

In September 2026, Travelers had more branded searches than Farmers Insurance among car insurance brands in the United States. Travelers had about 60,500 branded searches, while Farmers Insurance had 8,100. Travelers made up 1.4% of all car insurance brand searches we track, and Farmers Insurance accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about car insurance brands, Travelers appeared in three of the five answers and Farmers Insurance in none.

Among car insurance brands in the United States in September 2026

Who do people search for more?

Travelers, about 7 searches for every 1 for Farmers Insurance

Travelers 60.5K searchesFarmers Insurance 8.1K searches

Who does AI mention more?

Travelers, mentioned in 3 of 5 answers, Farmers Insurance in 0

Travelers in 3 of 5Farmers Insurance in 0 of 5

Who does AI recommend more?

Travelers, the only one of the two named

Travelers first in 3Farmers Insurance never named

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Top car insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Travelers was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Farmers Insurance did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GEICO1st
  2. Travelers2nd
  3. USAA3rd
  4. Progressive4th
  5. State Farm5th
  6. Erie Insurance6th
  7. Nationwide7th
  8. Root–
  9. Allstate–
  10. +1 more
  11. Farmers Insurance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmers Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Farmers Insurance or Travelers more popular in search?

This chart shows how often people search Google for Farmers Insurance and Travelers by name. Each line represents a brand's share of searches for all 11 car insurance brands we track, month by month, from searches in United States.

Farmers Insurance and Travelers among car insurance brands in the United States, by month

Share of searches by month for Travelers, Farmers Insurance. The figures are in the table below the chart.

View monthly share of searches table
MonthGEICOProgressiveErie InsuranceNationwideRootUSAAState FarmTravelersAllstateLiberty MutualFarmers Insurance
Oct 202554.3%24.2%6.8%4.5%4.1%2%1.7%0.61%0.75%0.75%0.22%
Nov 202558.1%21.7%5.9%3.9%4.4%2.2%1.4%0.96%0.64%0.64%0.19%
Dec 202556.7%21.5%5.3%4.4%3.9%2.9%1.6%1.3%0.59%0.72%1.1%
Jan 202654.8%23.7%6.1%4.1%3.7%2.8%1.5%1%0.67%0.67%0.83%
Feb 202656%19.8%6%4%3.7%4.9%1.5%2.7%0.66%0.54%0.16%
Mar 202653.7%21.4%5.8%3.2%3.5%3.9%2.6%2.1%2.1%0.64%1.2%
Apr 202655.5%24%6.2%3.4%3.1%2.8%1.2%1.5%1.5%0.56%0.14%
May 202659.3%20.6%5.4%3.6%3.3%2.4%1.6%1.6%1.3%0.6%0.15%
Jun 202659.8%20.6%6.9%3.8%3.4%1.7%1.7%0.93%0.51%0.62%0.15%
Jul 202658.1%21%5.7%3.9%3.4%1.7%2.1%2.1%1.2%0.63%0.15%
Aug 202657.3%21%7.1%3.9%3.5%2.1%1.4%2.1%0.78%0.64%0.19%
Sep 202655.1%24.3%5.6%3.8%3.4%2.5%1.4%1.4%1.1%1.1%0.19%

How has the Farmers Insurance and Travelers comparison changed over the last 12 months?

3 findings

How did search popularity change for United States car insurance brands in September 2026?

2 changes

  1. In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%.

  2. Estimated monthly branded searches for Farmers Insurance in the United States fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Farmers Insurance’s and Travelers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Farmers Insurance

1 branded search term

  • farmers car insurance

Travelers

1 branded search term

  • travelers car insurance

How the Brand Demand Index is measured

Other head-to-heads among car insurance brands

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