Brandwave

How popular isTravelers?

In September 2026, people searched for Travelers by name about 373,000 times in the United States, a 31.3% increase from the previous year. These searches made up 1.4% of all United States car insurance brand searches, placing Travelers eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about car insurance brands, Travelers appeared in three of the five answers and was the second most recommended of the 11.

Search and AI answers in September 2026

Travelers is the eighth most searched of 11 competitors and the second most recommended in AI answers.

  1. GEICOShare of searches 55.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ProgressiveShare of searches 24.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th
  3. Erie InsuranceShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  4. NationwideShare of searches 3.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. TravelersShare of searches 1.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

+6 more

Travelers website (opens in a new tab)

Follow Travelers and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top car insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Travelers was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Travelers is the second most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GEICO1st
  2. Travelers2nd
  3. USAA3rd
  4. Progressive4th
  5. State Farm5th
  6. Erie Insurance6th
  7. Nationwide7th
  8. Root–
  9. Allstate–
  10. Liberty Mutual–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which car insurance brands compete with Travelers?

Travelers against car insurance brands in the United States, by month

Share of searches by month for GEICO, Progressive, Erie Insurance, Nationwide, Root, USAA, Travelers. The figures are in the table below the chart.

View monthly share of searches table
MonthGEICOProgressiveErie InsuranceNationwideRootUSAAState FarmTravelersAllstateLiberty MutualFarmers Insurance
Oct 202554.3%24.2%6.8%4.5%4.1%2%1.7%0.61%0.75%0.75%0.22%
Nov 202558.1%21.7%5.9%3.9%4.4%2.2%1.4%0.96%0.64%0.64%0.19%
Dec 202556.7%21.5%5.3%4.4%3.9%2.9%1.6%1.3%0.59%0.72%1.1%
Jan 202654.8%23.7%6.1%4.1%3.7%2.8%1.5%1%0.67%0.67%0.83%
Feb 202656%19.8%6%4%3.7%4.9%1.5%2.7%0.66%0.54%0.16%
Mar 202653.7%21.4%5.8%3.2%3.5%3.9%2.6%2.1%2.1%0.64%1.2%
Apr 202655.5%24%6.2%3.4%3.1%2.8%1.2%1.5%1.5%0.56%0.14%
May 202659.3%20.6%5.4%3.6%3.3%2.4%1.6%1.6%1.3%0.6%0.15%
Jun 202659.8%20.6%6.9%3.8%3.4%1.7%1.7%0.93%0.51%0.62%0.15%
Jul 202658.1%21%5.7%3.9%3.4%1.7%2.1%2.1%1.2%0.63%0.15%
Aug 202657.3%21%7.1%3.9%3.5%2.1%1.4%2.1%0.78%0.64%0.19%
Sep 202655.1%24.3%5.6%3.8%3.4%2.5%1.4%1.4%1.1%1.1%0.19%

  1. 1.GEICO

    55.1%

    Held 1st. 2.4M estimated branded searches, -1.5% vs prior month. Share -2.1 points.

  2. 2.Progressive

    24.3%

    Held 2nd. 1.1M estimated branded searches, +18.2% vs prior month. Share +3.3 points.

  3. 3.Erie Insurance

    5.6%

    Held 3rd. 246K estimated branded searches, -18.3% vs prior month. Share -1.4 points.

  4. 4.Nationwide

    3.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Root

    3.4%

    Held 5th. 150K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.USAA

    2.5%

    Moved from 7th to 6th. 110K estimated branded searches, +21.5% vs prior month. Share +0.4 points.

  7. 7.State Farm

    1.4%

    Moved from 8th to 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Travelers

    1.4%

    Moved from 6th to 8th. 60.5K estimated branded searches, -33.1% vs prior month. Share -0.7 points.

  9. 9.Allstate

    1.1%

    Held 9th. 49.5K estimated branded searches, +49.5% vs prior month. Share +0.4 points.

  10. 10.Liberty Mutual

    1.1%

    Held 10th. 49.5K estimated branded searches, +82.7% vs prior month. Share +0.5 points.

  11. 11.Farmers Insurance

    0.19%

    Held 11th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Travelers and its closest rivals

Every comparison with Travelers

18 comparisons

How has branded search demand for Travelers changed in the United States over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Travelers in the United States rose from 284K to 373K.
  • Across the 12 months ending September 2026, Travelers’ share of searches among car insurance brands in the United States increased from 0.61% to 1.4%.
  • Across the 12 months ending September 2026, Travelers’ share of searches among car insurance brands in the United States peaked at 2.7% in February 2026 and was lowest at 0.61% in October 2025.
  • Across the 12 months ending September 2026, Travelers rose from 10th to 8th among car insurance brands in the United States.

How did search popularity change for United States car insurance brands in September 2026?

6 changes

  1. In September 2026, Progressive gained share of searches among car insurance brands in the United States, from 21% to 24.3%.

  2. In September 2026, GEICO lost share of searches among car insurance brands in the United States, from 57.3% to 55.1%.

  3. In September 2026, Erie Insurance lost share of searches among car insurance brands in the United States, from 7.1% to 5.6%.

  4. In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%.

  5. USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026.

  6. Liberty Mutual’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 0.62% to 1.1% in September 2026.

How are Travelers’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Travelers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • travelers business insurance
  • travelers car insurance
  • travelers home insurance
  • travelers insurance

Do you work for Travelers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Travelers compete?

Travelers is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands8th of 111.4%Shown above
Home insurance brands3rd of 89.4%Show ranking
Small business insurance providers7th of 80.44%Show ranking
Creator with pink hair and a pink jacket

Is Travelers your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free