Brandwave

How popular isTravelers?

In September 2026, people searched for Travelers by name about 373,000 times in the United States, a 31.3% increase from the previous year. These searches made up 9.4% of all United States home insurance brand searches, placing Travelers third out of eight brands. When we asked both ChatGPT and Google AI Overviews about home insurance brands, Travelers appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Travelers is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. State FarmShare of searches 52.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Liberty MutualShare of searches 20.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TravelersShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. AllstateShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. USAAShare of searches 4.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top home insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Travelers was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Travelers is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amica1st
  2. State Farm2nd
  3. USAA3rd
  4. Travelers4th
  5. Allstate5th
  6. Chubb6th
  7. Liberty Mutual–
  8. Lemonade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Travelers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allstate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amica3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chubb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lemonade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which home insurance brands compete with Travelers?

Travelers against home insurance brands in the United States, by month

Share of searches by month for State Farm, Liberty Mutual, Travelers, Allstate, USAA, Lemonade. The figures are in the table below the chart.

View monthly share of searches table
MonthState FarmLiberty MutualTravelersAllstateUSAALemonadeAmicaChubb
Oct 202555.3%17.4%8.1%7.8%4.7%3.6%1.6%1.6%
Nov 202558%14.9%8.4%8.2%4.9%3.1%1.3%1.2%
Dec 202557.9%14.9%8.5%8.2%5%3.1%1.3%1.2%
Jan 202654.7%16.7%9.5%7.5%4.6%4.2%1.5%1.3%
Feb 202652%16.4%7.7%13.4%4.7%3.4%1.5%1%
Mar 202658.8%15.2%8.6%6.8%4.8%3.2%1.4%1.2%
Apr 202655%16.8%9.6%7.5%4.8%3.5%1.5%1.3%
May 202655%17.3%9.8%7.7%4.2%3.6%1.3%1.1%
Jun 202655.2%17.4%9.9%7.8%3.9%3.6%1.3%1.1%
Jul 202654.6%17.2%9.9%7.7%3.8%4.4%1.3%1.2%
Aug 202656.5%18.3%8.5%6.7%3.9%3.8%1.3%0.94%
Sep 202652.6%20.3%9.4%7.4%4.4%3.4%1.5%1%

  1. 1.State Farm

    52.6%

    Held 1st. 1.7M estimated branded searches, -15.9% vs prior month. Share -3.9 points.

  2. 2.Liberty Mutual

    20.3%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Travelers

    9.4%

    Held 3rd. 311K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Allstate

    7.4%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.USAA

    4.4%

    Held 5th. 145K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Lemonade

    3.4%

    Held 6th. 114K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  7. 7.Amica

    1.5%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Chubb

    1%

    Held 8th. 34.1K estimated branded searches, -0.87% vs prior month. Share +0.1 points.

Compare popularity between Travelers and its closest rivals

Every comparison with Travelers

18 comparisons

How has branded search demand for Travelers changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Travelers in the United States rose from 284K to 373K.
  • Across the 12 months ending September 2026, Travelers’ share of searches among home insurance brands in the United States increased from 8.1% to 9.4%.
  • Across the 12 months ending September 2026, Travelers’ share of searches among home insurance brands in the United States peaked at 9.9% in June 2026 and was lowest at 7.7% in February 2026.

How did search popularity change for United States home insurance brands in September 2026?

5 changes

  1. In September 2026, Liberty Mutual gained share of searches among home insurance brands in the United States, from 18.3% to 20.3%.

  2. In September 2026, Travelers gained share of searches among home insurance brands in the United States, from 8.5% to 9.4%.

  3. In September 2026, Allstate gained share of searches among home insurance brands in the United States, from 6.7% to 7.4%.

  4. In September 2026, State Farm lost share of searches among home insurance brands in the United States, from 56.5% to 52.6%.

  5. Estimated monthly branded searches for Chubb in the United States fell 34.3% over 12 measured months, from 51.9K to 34.1K in September 2026.

How are Travelers’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Travelers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • travelers business insurance
  • travelers car insurance
  • travelers home insurance
  • travelers insurance

Do you work for Travelers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Travelers compete?

Travelers is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands8th of 111.4%Show ranking
Home insurance brands3rd of 89.4%Shown above
Small business insurance providers7th of 80.44%Show ranking
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