Brandwave

How popular isAmica?

In September 2026, people searched for Amica by name about 51,900 times in the United States, about the same as the previous year. These searches made up 1.5% of all United States home insurance brand searches, placing Amica seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about home insurance brands, Amica appeared in three of the five answers and was the most recommended of the eight.

Search and AI answers in September 2026

Amica is the seventh most searched of 8 competitors and the most recommended in AI answers.

  1. State FarmShare of searches 52.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Liberty MutualShare of searches 20.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TravelersShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. AllstateShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. AmicaShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top home insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Amica was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Amica is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amica1st
  2. State Farm2nd
  3. USAA3rd
  4. Travelers4th
  5. Allstate5th
  6. Chubb6th
  7. Liberty Mutual–
  8. Lemonade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Travelers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allstate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amica3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chubb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lemonade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which home insurance brands compete with Amica?

Amica against home insurance brands in the United States, by month

Share of searches by month for State Farm, Liberty Mutual, Travelers, Allstate, USAA, Lemonade, Amica. The figures are in the table below the chart.

View monthly share of searches table
MonthState FarmLiberty MutualTravelersAllstateUSAALemonadeAmicaChubb
Oct 202555.3%17.4%8.1%7.8%4.7%3.6%1.6%1.6%
Nov 202558%14.9%8.4%8.2%4.9%3.1%1.3%1.2%
Dec 202557.9%14.9%8.5%8.2%5%3.1%1.3%1.2%
Jan 202654.7%16.7%9.5%7.5%4.6%4.2%1.5%1.3%
Feb 202652%16.4%7.7%13.4%4.7%3.4%1.5%1%
Mar 202658.8%15.2%8.6%6.8%4.8%3.2%1.4%1.2%
Apr 202655%16.8%9.6%7.5%4.8%3.5%1.5%1.3%
May 202655%17.3%9.8%7.7%4.2%3.6%1.3%1.1%
Jun 202655.2%17.4%9.9%7.8%3.9%3.6%1.3%1.1%
Jul 202654.6%17.2%9.9%7.7%3.8%4.4%1.3%1.2%
Aug 202656.5%18.3%8.5%6.7%3.9%3.8%1.3%0.94%
Sep 202652.6%20.3%9.4%7.4%4.4%3.4%1.5%1%

  1. 1.State Farm

    52.6%

    Held 1st. 1.7M estimated branded searches, -15.9% vs prior month. Share -3.9 points.

  2. 2.Liberty Mutual

    20.3%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Travelers

    9.4%

    Held 3rd. 311K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Allstate

    7.4%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.USAA

    4.4%

    Held 5th. 145K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Lemonade

    3.4%

    Held 6th. 114K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  7. 7.Amica

    1.5%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Chubb

    1%

    Held 8th. 34.1K estimated branded searches, -0.87% vs prior month. Share +0.1 points.

Compare popularity between Amica and its closest rivals

Every comparison with Amica

10 comparisons

How has branded search demand for Amica changed in the United States over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Amica in the United States held steady, from 51.1K to 51.9K.
  • Across the 12 months ending September 2026, Amica rose from 8th to 7th among home insurance brands in the United States.

How did search popularity change for United States home insurance brands in September 2026?

5 changes

  1. In September 2026, Liberty Mutual gained share of searches among home insurance brands in the United States, from 18.3% to 20.3%.

  2. In September 2026, Travelers gained share of searches among home insurance brands in the United States, from 8.5% to 9.4%.

  3. In September 2026, Allstate gained share of searches among home insurance brands in the United States, from 6.7% to 7.4%.

  4. In September 2026, State Farm lost share of searches among home insurance brands in the United States, from 56.5% to 52.6%.

  5. Estimated monthly branded searches for Chubb in the United States fell 34.3% over 12 measured months, from 51.9K to 34.1K in September 2026.

How are Amica’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Amica’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • amica insurance
  • amica renters insurance

Do you work for Amica? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Amica compete?

Amica is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home insurance brands7th of 81.5%Shown above
Renters insurance companies9th of 90.57%Show ranking
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Is Amica your brand?

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