Amica vs Travelers:Which is searched more in the United States?
In September 2026, Travelers had more branded searches than Amica among home insurance brands in the United States. Travelers had about 311,000 branded searches, while Amica had 49,500. Travelers made up 9.4% of all home insurance brand searches we track, and Amica accounted for 1.5%.
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Is Amica or Travelers more popular in search?
Compare the home insurance brands operators run on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Travelers, Amica. The figures are in the table below the chart.
View monthly share of searches table
| Month | State Farm | Liberty Mutual | Travelers | Allstate | USAA | Lemonade | Amica | Chubb |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 17.4% | 8.1% | 7.8% | 4.7% | 3.6% | 1.6% | 1.6% |
| Nov 2025 | 58% | 14.9% | 8.4% | 8.2% | 4.9% | 3.1% | 1.3% | 1.2% |
| Dec 2025 | 57.9% | 14.9% | 8.5% | 8.2% | 5% | 3.1% | 1.3% | 1.2% |
| Jan 2026 | 54.7% | 16.7% | 9.5% | 7.5% | 4.6% | 4.2% | 1.5% | 1.3% |
| Feb 2026 | 52% | 16.4% | 7.7% | 13.4% | 4.7% | 3.4% | 1.5% | 1% |
| Mar 2026 | 58.8% | 15.2% | 8.6% | 6.8% | 4.8% | 3.2% | 1.4% | 1.2% |
| Apr 2026 | 55% | 16.8% | 9.6% | 7.5% | 4.8% | 3.5% | 1.5% | 1.3% |
| May 2026 | 55% | 17.3% | 9.8% | 7.7% | 4.2% | 3.6% | 1.3% | 1.1% |
| Jun 2026 | 55.2% | 17.4% | 9.9% | 7.8% | 3.9% | 3.6% | 1.3% | 1.1% |
| Jul 2026 | 54.6% | 17.2% | 9.9% | 7.7% | 3.8% | 4.4% | 1.3% | 1.2% |
| Aug 2026 | 56.5% | 18.3% | 8.5% | 6.7% | 3.9% | 3.8% | 1.3% | 0.94% |
| Sep 2026 | 52.6% | 20.3% | 9.4% | 7.4% | 4.4% | 3.4% | 1.5% | 1% |
How has the Amica and Travelers comparison changed over the last 12 months?
3 findings
- Travelers was ahead of Amica in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Amica’s share of searches among home insurance brands in the United States moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 12 months ending September 2026, Travelers’ share of searches among home insurance brands in the United States moved from 8.1% to 9.4%, and its estimated monthly branded searches moved from 256K to 311K.
How did search popularity change for United States home insurance brands in September 2026?
1 change
In September 2026, Travelers gained share of searches among home insurance brands in the United States, from 8.5% to 9.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Amica’s and Travelers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home insurance brands
State Farm vs Liberty Mutual: compare search popularity- State Farm vs Travelers: compare search popularity
State Farm vs Allstate: compare search popularity
State Farm vs USAA: compare search popularity- Liberty Mutual vs Travelers: compare search popularity
- Liberty Mutual vs Allstate: compare search popularity
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