Brandwave

How popular isChubb?

In September 2026, people searched for Chubb by name about 34,100 times in the United States, a 34.3% decrease from the previous year. These searches made up 1% of all United States home insurance brand searches, placing Chubb eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about home insurance brands, Chubb appeared in two of the five answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Chubb is the eighth most searched of 8 competitors and the sixth most recommended in AI answers.

  1. State FarmShare of searches 52.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. Liberty MutualShare of searches 20.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. TravelersShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. AllstateShare of searches 7.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. ChubbShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top home insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chubb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chubb is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Amica1st
  2. State Farm2nd
  3. USAA3rd
  4. Travelers4th
  5. Allstate5th
  6. Chubb6th
  7. Liberty Mutual–
  8. Lemonade–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Travelers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allstate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amica3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chubb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lemonade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Which home insurance brands compete with Chubb?

Chubb against home insurance brands in the United States, by month

Share of searches by month for State Farm, Liberty Mutual, Travelers, Allstate, USAA, Lemonade, Chubb. The figures are in the table below the chart.

View monthly share of searches table
MonthState FarmLiberty MutualTravelersAllstateUSAALemonadeAmicaChubb
Oct 202555.3%17.4%8.1%7.8%4.7%3.6%1.6%1.6%
Nov 202558%14.9%8.4%8.2%4.9%3.1%1.3%1.2%
Dec 202557.9%14.9%8.5%8.2%5%3.1%1.3%1.2%
Jan 202654.7%16.7%9.5%7.5%4.6%4.2%1.5%1.3%
Feb 202652%16.4%7.7%13.4%4.7%3.4%1.5%1%
Mar 202658.8%15.2%8.6%6.8%4.8%3.2%1.4%1.2%
Apr 202655%16.8%9.6%7.5%4.8%3.5%1.5%1.3%
May 202655%17.3%9.8%7.7%4.2%3.6%1.3%1.1%
Jun 202655.2%17.4%9.9%7.8%3.9%3.6%1.3%1.1%
Jul 202654.6%17.2%9.9%7.7%3.8%4.4%1.3%1.2%
Aug 202656.5%18.3%8.5%6.7%3.9%3.8%1.3%0.94%
Sep 202652.6%20.3%9.4%7.4%4.4%3.4%1.5%1%

  1. 1.State Farm

    52.6%

    Held 1st. 1.7M estimated branded searches, -15.9% vs prior month. Share -3.9 points.

  2. 2.Liberty Mutual

    20.3%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Travelers

    9.4%

    Held 3rd. 311K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Allstate

    7.4%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.USAA

    4.4%

    Held 5th. 145K estimated branded searches, 0% vs prior month. Share +0.4 points.

  6. 6.Lemonade

    3.4%

    Held 6th. 114K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  7. 7.Amica

    1.5%

    Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Chubb

    1%

    Held 8th. 34.1K estimated branded searches, -0.87% vs prior month. Share +0.1 points.

Compare popularity between Chubb and its closest rivals

Every comparison with Chubb

7 comparisons

How has branded search demand for Chubb changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Chubb in the United States fell from 51.9K to 34.1K.
  • Across the 12 months ending September 2026, Chubb’s share of searches among home insurance brands in the United States decreased from 1.6% to 1%.
  • Across the 12 months ending September 2026, Chubb fell from 7th to 8th among home insurance brands in the United States.

How did search popularity change for United States home insurance brands in September 2026?

5 changes

  1. In September 2026, Liberty Mutual gained share of searches among home insurance brands in the United States, from 18.3% to 20.3%.

  2. In September 2026, Travelers gained share of searches among home insurance brands in the United States, from 8.5% to 9.4%.

  3. In September 2026, Allstate gained share of searches among home insurance brands in the United States, from 6.7% to 7.4%.

  4. In September 2026, State Farm lost share of searches among home insurance brands in the United States, from 56.5% to 52.6%.

  5. Estimated monthly branded searches for Chubb in the United States fell 34.3% over 12 measured months, from 51.9K to 34.1K in September 2026.

How are Chubb’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chubb’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chubb home insurance
  • chubb insurance

Do you work for Chubb? To request corrections or removal please contact us via our support page and we will be happy to assist.

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