Chubb vs State Farm:Which is more popular?
In September 2026, State Farm had more branded searches than Chubb among home insurance brands in the United States. State Farm had about 1.7 million branded searches, while Chubb had 34,100. State Farm made up 52.6% of all home insurance brand searches we track, and Chubb accounted for 1%. When we asked ChatGPT and Google AI Overviews about home insurance brands, State Farm appeared in four of the five answers and Chubb in two. State Farm was mentioned before Chubb in every answer.
Who do people search for more?
State Farm, about 51 searches for every 1 for Chubb
Who does AI mention more?
State Farm, mentioned in 4 of 5 answers, Chubb in 2
Who does AI recommend more?
State Farm, named ahead of Chubb in every answer
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Top home insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, State Farm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chubb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. State Farm was listed before Chubb in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Amica1st- State Farm2nd
USAA3rd
Travelers4th
Allstate5th
Chubb6th
Liberty Mutual–
Lemonade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Travelers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allstate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amica3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chubb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lemonade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home insurance brands
5 answers
Asked ChatGPT
“Which home insurance brand should I switch to in the US?”
Asked ChatGPT
“What are the best home insurance brands in the US?”
Asked ChatGPT
“What's the best home insurance brand in the US for a house?”
Searched Google, AI Overview
“home insurance quotes”
Searched Google, AI Overview
“cheaper home insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Chubb or State Farm more popular in search?
This chart shows how often people search Google for Chubb and State Farm by name. Each line represents a brand's share of searches for all eight home insurance brands we track, month by month, from searches in United States.
Share of searches by month for State Farm, Chubb. The figures are in the table below the chart.
View monthly share of searches table
| Month | State Farm | Liberty Mutual | Travelers | Allstate | USAA | Lemonade | Amica | Chubb |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 17.4% | 8.1% | 7.8% | 4.7% | 3.6% | 1.6% | 1.6% |
| Nov 2025 | 58% | 14.9% | 8.4% | 8.2% | 4.9% | 3.1% | 1.3% | 1.2% |
| Dec 2025 | 57.9% | 14.9% | 8.5% | 8.2% | 5% | 3.1% | 1.3% | 1.2% |
| Jan 2026 | 54.7% | 16.7% | 9.5% | 7.5% | 4.6% | 4.2% | 1.5% | 1.3% |
| Feb 2026 | 52% | 16.4% | 7.7% | 13.4% | 4.7% | 3.4% | 1.5% | 1% |
| Mar 2026 | 58.8% | 15.2% | 8.6% | 6.8% | 4.8% | 3.2% | 1.4% | 1.2% |
| Apr 2026 | 55% | 16.8% | 9.6% | 7.5% | 4.8% | 3.5% | 1.5% | 1.3% |
| May 2026 | 55% | 17.3% | 9.8% | 7.7% | 4.2% | 3.6% | 1.3% | 1.1% |
| Jun 2026 | 55.2% | 17.4% | 9.9% | 7.8% | 3.9% | 3.6% | 1.3% | 1.1% |
| Jul 2026 | 54.6% | 17.2% | 9.9% | 7.7% | 3.8% | 4.4% | 1.3% | 1.2% |
| Aug 2026 | 56.5% | 18.3% | 8.5% | 6.7% | 3.9% | 3.8% | 1.3% | 0.94% |
| Sep 2026 | 52.6% | 20.3% | 9.4% | 7.4% | 4.4% | 3.4% | 1.5% | 1% |
How has the Chubb and State Farm comparison changed over the last 12 months?
3 findings
- State Farm was ahead of Chubb in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chubb’s share of searches among home insurance brands in the United States moved from 1.6% to 1%, and its estimated monthly branded searches moved from 51.9K to 34.1K.
- Across the 12 months ending September 2026, State Farm’s share of searches among home insurance brands in the United States moved from 55.3% to 52.6%, and its estimated monthly branded searches held steady at 1.7M.
How did search popularity change for United States home insurance brands in September 2026?
2 changes
In September 2026, State Farm lost share of searches among home insurance brands in the United States, from 56.5% to 52.6%.
Estimated monthly branded searches for Chubb in the United States fell 34.3% over 12 measured months, from 51.9K to 34.1K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Chubb’s and State Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chubb
2 branded search terms
- chubb home insurance
- chubb insurance
State Farm
2 branded search terms
- state farm
- state farm insurance
Other head-to-heads among home insurance brands
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