Allstate vs Travelers:Which is more popular?
In September 2026, Travelers had more branded searches than Allstate among home insurance brands in the United States. Travelers had about 311,000 branded searches, while Allstate had 246,000. Travelers made up 9.4% of all home insurance brand searches we track, and Allstate accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about home insurance brands, Allstate and Travelers each appeared in three of the five answers. Travelers was mentioned before Allstate in three out of four answers.
Who do people search for more?
Travelers, about 26% more searches than Allstate
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Travelers, named ahead of Allstate in 3 of 4 answers
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Top home insurance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Allstate was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Travelers was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Travelers was listed before Allstate in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Amica1st
State Farm2nd
USAA3rd- Travelers4th
Allstate5th
Chubb6th
Liberty Mutual–
Lemonade–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Travelers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Allstate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amica3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chubb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Lemonade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home insurance brands
5 answers
Asked ChatGPT
“Which home insurance brand should I switch to in the US?”
Asked ChatGPT
“What are the best home insurance brands in the US?”
Asked ChatGPT
“What's the best home insurance brand in the US for a house?”
Searched Google, AI Overview
“home insurance quotes”
Searched Google, AI Overview
“cheaper home insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is Allstate or Travelers more popular in search?
This chart shows how often people search Google for Allstate and Travelers by name. Each line represents a brand's share of searches for all eight home insurance brands we track, month by month, from searches in United States.
Share of searches by month for Travelers, Allstate. The figures are in the table below the chart.
View monthly share of searches table
| Month | State Farm | Liberty Mutual | Travelers | Allstate | USAA | Lemonade | Amica | Chubb |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 17.4% | 8.1% | 7.8% | 4.7% | 3.6% | 1.6% | 1.6% |
| Nov 2025 | 58% | 14.9% | 8.4% | 8.2% | 4.9% | 3.1% | 1.3% | 1.2% |
| Dec 2025 | 57.9% | 14.9% | 8.5% | 8.2% | 5% | 3.1% | 1.3% | 1.2% |
| Jan 2026 | 54.7% | 16.7% | 9.5% | 7.5% | 4.6% | 4.2% | 1.5% | 1.3% |
| Feb 2026 | 52% | 16.4% | 7.7% | 13.4% | 4.7% | 3.4% | 1.5% | 1% |
| Mar 2026 | 58.8% | 15.2% | 8.6% | 6.8% | 4.8% | 3.2% | 1.4% | 1.2% |
| Apr 2026 | 55% | 16.8% | 9.6% | 7.5% | 4.8% | 3.5% | 1.5% | 1.3% |
| May 2026 | 55% | 17.3% | 9.8% | 7.7% | 4.2% | 3.6% | 1.3% | 1.1% |
| Jun 2026 | 55.2% | 17.4% | 9.9% | 7.8% | 3.9% | 3.6% | 1.3% | 1.1% |
| Jul 2026 | 54.6% | 17.2% | 9.9% | 7.7% | 3.8% | 4.4% | 1.3% | 1.2% |
| Aug 2026 | 56.5% | 18.3% | 8.5% | 6.7% | 3.9% | 3.8% | 1.3% | 0.94% |
| Sep 2026 | 52.6% | 20.3% | 9.4% | 7.4% | 4.4% | 3.4% | 1.5% | 1% |
How has the Allstate and Travelers comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Allstate took it in February 2026, Travelers took it in March 2026.
- Across the 12 months ending September 2026, Allstate’s share of searches among home insurance brands in the United States moved from 7.8% to 7.4%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Travelers’ share of searches among home insurance brands in the United States moved from 8.1% to 9.4%, and its estimated monthly branded searches moved from 256K to 311K.
How did search popularity change for United States home insurance brands in September 2026?
2 changes
In September 2026, Travelers gained share of searches among home insurance brands in the United States, from 8.5% to 9.4%.
In September 2026, Allstate gained share of searches among home insurance brands in the United States, from 6.7% to 7.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Allstate’s and Travelers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among home insurance brands
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