State Farm vs Travelers:Which is searched more in the United States?
In September 2026, State Farm and Travelers were level in searches among car insurance brands in the United States, with an estimated 60.5K branded searches each, at 1.4% of the total each.
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Is State Farm or Travelers more popular in search?
Compare the companies that sell car insurance. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for State Farm, Travelers. The figures are in the table below the chart.
View monthly share of searches table
| Month | GEICO | Progressive | Erie Insurance | Nationwide | Root | USAA | State Farm | Travelers | Allstate | Liberty Mutual | Farmers Insurance |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 24.2% | 6.8% | 4.5% | 4.1% | 2% | 1.7% | 0.61% | 0.75% | 0.75% | 0.22% |
| Nov 2025 | 58.1% | 21.7% | 5.9% | 3.9% | 4.4% | 2.2% | 1.4% | 0.96% | 0.64% | 0.64% | 0.19% |
| Dec 2025 | 56.7% | 21.5% | 5.3% | 4.4% | 3.9% | 2.9% | 1.6% | 1.3% | 0.59% | 0.72% | 1.1% |
| Jan 2026 | 54.8% | 23.7% | 6.1% | 4.1% | 3.7% | 2.8% | 1.5% | 1% | 0.67% | 0.67% | 0.83% |
| Feb 2026 | 56% | 19.8% | 6% | 4% | 3.7% | 4.9% | 1.5% | 2.7% | 0.66% | 0.54% | 0.16% |
| Mar 2026 | 53.7% | 21.4% | 5.8% | 3.2% | 3.5% | 3.9% | 2.6% | 2.1% | 2.1% | 0.64% | 1.2% |
| Apr 2026 | 55.5% | 24% | 6.2% | 3.4% | 3.1% | 2.8% | 1.2% | 1.5% | 1.5% | 0.56% | 0.14% |
| May 2026 | 59.3% | 20.6% | 5.4% | 3.6% | 3.3% | 2.4% | 1.6% | 1.6% | 1.3% | 0.6% | 0.15% |
| Jun 2026 | 59.8% | 20.6% | 6.9% | 3.8% | 3.4% | 1.7% | 1.7% | 0.93% | 0.51% | 0.62% | 0.15% |
| Jul 2026 | 58.1% | 21% | 5.7% | 3.9% | 3.4% | 1.7% | 2.1% | 2.1% | 1.2% | 0.63% | 0.15% |
| Aug 2026 | 57.3% | 21% | 7.1% | 3.9% | 3.5% | 2.1% | 1.4% | 2.1% | 0.78% | 0.64% | 0.19% |
| Sep 2026 | 55.1% | 24.3% | 5.6% | 3.8% | 3.4% | 2.5% | 1.4% | 1.4% | 1.1% | 1.1% | 0.19% |
How has the State Farm and Travelers comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Travelers took it in February 2026, State Farm took it in March 2026, Travelers took it in April 2026, State Farm took it in June 2026, Travelers took it in August 2026.
- Across the 12 months ending September 2026, State Farm’s share of searches among car insurance brands in the United States moved from 1.7% to 1.4%, and its estimated monthly branded searches moved from 74K to 60.5K.
- Across the 12 months ending September 2026, Travelers’ share of searches among car insurance brands in the United States moved from 0.61% to 1.4%, and its estimated monthly branded searches moved from 27.1K to 60.5K.
How did search popularity change for United States car insurance brands in September 2026?
2 changes
In September 2026, Travelers lost share of searches among car insurance brands in the United States, from 2.1% to 1.4%.
In September 2026, State Farm rose from 8th to 7th among car insurance brands in the United States.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using State Farm’s and Travelers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
State Farm
1 branded search term
- state farm car insurance
Travelers
1 branded search term
- travelers car insurance
Other head-to-heads among car insurance brands
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