Assurant vs USAA:Which is more popular?
In September 2026, Assurant had more branded searches than USAA among renters insurance companies in the United States. Assurant had about 34,100 branded searches, while USAA had 9,900. Assurant made up 8.1% of all renters insurance company searches we track, and USAA accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about renters insurance companies, USAA appeared in four of the five answers and Assurant in none.
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Top renters insurance companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, USAA was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Assurant did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
State Farm1st
Lemonade2nd
Amica3rd
USAA4th
Allstate5th
Progressive–
Assurant–
Liberty Mutual–- Toggle–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lemonade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allstate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Progressive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Assurant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Toggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about renters insurance companies
5 answers
Asked ChatGPT
“Which renters insurance company should I use in the US?”
Asked ChatGPT
“What are the best renters insurance companies in the US?”
Asked ChatGPT
“What's the cheapest good renters insurance in the US?”
Searched Google, AI Overview
“renters insurance”
Searched Google, AI Overview
“best renters insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Assurant or USAA more popular in search?
This chart shows how often people search Google for Assurant and USAA by name. Each line represents a brand's share of searches for all nine renters insurance companies we track, month by month, from searches in United States.
Share of searches by month for Assurant, USAA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lemonade | Allstate | State Farm | Progressive | Assurant | Liberty Mutual | Toggle | USAA | Amica |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 6.5% | 14.6% | 14.6% | 15.2% | 2.4% | 15.9% | 3.6% | 0.7% |
| Nov 2025 | 26.4% | 7.9% | 14.5% | 14.5% | 15% | 2.4% | 15.8% | 2.9% | 0.69% |
| Dec 2025 | 22.9% | 6.8% | 18.7% | 22.9% | 13% | 1.7% | 11% | 2.5% | 0.49% |
| Jan 2026 | 26.5% | 21.7% | 14.5% | 11.9% | 10.1% | 1.9% | 10.4% | 2.4% | 0.56% |
| Feb 2026 | 27.7% | 10.1% | 27.7% | 10.1% | 8.6% | 3.7% | 9% | 2.5% | 0.58% |
| Mar 2026 | 28.2% | 8.5% | 19% | 23.2% | 8.8% | 2.1% | 7.6% | 2.1% | 0.49% |
| Apr 2026 | 28.8% | 10.5% | 15.7% | 19.2% | 10.9% | 1.7% | 9.2% | 3.1% | 0.76% |
| May 2026 | 35.1% | 19.3% | 19.3% | 8.6% | 7.3% | 1.4% | 5.1% | 3.1% | 0.77% |
| Jun 2026 | 36.5% | 4.9% | 20% | 20% | 7.6% | 1.8% | 5.3% | 3.3% | 0.64% |
| Jul 2026 | 35.2% | 7.1% | 15.8% | 23.4% | 7.3% | 1.7% | 5.1% | 3.9% | 0.62% |
| Aug 2026 | 39.8% | 6.5% | 14.6% | 11.9% | 12.3% | 2.4% | 7% | 4.4% | 1.1% |
| Sep 2026 | 39.3% | 14.4% | 14.4% | 9.7% | 8.1% | 6.5% | 4.6% | 2.4% | 0.57% |
How has the Assurant and USAA comparison changed over the last 12 months?
3 findings
- Assurant was ahead of USAA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Assurant’s share of searches among renters insurance companies in the United States moved from 15.2% to 8.1%, and its estimated monthly branded searches moved from 34.4K to 34.1K.
- Across the 12 months ending September 2026, USAA’s share of searches among renters insurance companies in the United States moved from 3.6% to 2.4%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for United States renters insurance companies in September 2026?
4 changes
In September 2026, Liberty Mutual overtook Toggle and USAA to rank 6th among renters insurance companies in the United States, with 6.5% of the searches.
In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches.
In September 2026, Assurant lost share of searches among renters insurance companies in the United States, from 12.3% to 8.1%.
In September 2026, USAA lost share of searches among renters insurance companies in the United States, from 4.4% to 2.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Assurant’s and USAA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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