Assurant vs Lemonade:Which is more popular?
In September 2026, Lemonade had more branded searches than Assurant among renters insurance companies in the United States. Lemonade had about 165,000 branded searches, while Assurant had 34,100. Lemonade made up 39.3% of all renters insurance company searches we track, and Assurant accounted for 8.1%. When we asked ChatGPT and Google AI Overviews about renters insurance companies, Lemonade appeared in four of the five answers and Assurant in none.
Who do people search for more?
Lemonade, about 5 searches for every 1 for Assurant
Who does AI mention more?
Lemonade, mentioned in 4 of 5 answers, Assurant in 0
Who does AI recommend more?
Lemonade, the only one of the two named
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Top renters insurance companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lemonade was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Assurant did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
State Farm1st- Lemonade2nd
Amica3rd
USAA4th
Allstate5th
Progressive–
Assurant–
Liberty Mutual–- Toggle–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lemonade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Amica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allstate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Progressive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Assurant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Toggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about renters insurance companies
5 answers
Asked ChatGPT
“Which renters insurance company should I use in the US?”
Asked ChatGPT
“What are the best renters insurance companies in the US?”
Asked ChatGPT
“What's the cheapest good renters insurance in the US?”
Searched Google, AI Overview
“renters insurance”
Searched Google, AI Overview
“best renters insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Assurant or Lemonade more popular in search?
This chart shows how often people search Google for Assurant and Lemonade by name. Each line represents a brand's share of searches for all nine renters insurance companies we track, month by month, from searches in United States.
Share of searches by month for Lemonade, Assurant. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lemonade | Allstate | State Farm | Progressive | Assurant | Liberty Mutual | Toggle | USAA | Amica |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 6.5% | 14.6% | 14.6% | 15.2% | 2.4% | 15.9% | 3.6% | 0.7% |
| Nov 2025 | 26.4% | 7.9% | 14.5% | 14.5% | 15% | 2.4% | 15.8% | 2.9% | 0.69% |
| Dec 2025 | 22.9% | 6.8% | 18.7% | 22.9% | 13% | 1.7% | 11% | 2.5% | 0.49% |
| Jan 2026 | 26.5% | 21.7% | 14.5% | 11.9% | 10.1% | 1.9% | 10.4% | 2.4% | 0.56% |
| Feb 2026 | 27.7% | 10.1% | 27.7% | 10.1% | 8.6% | 3.7% | 9% | 2.5% | 0.58% |
| Mar 2026 | 28.2% | 8.5% | 19% | 23.2% | 8.8% | 2.1% | 7.6% | 2.1% | 0.49% |
| Apr 2026 | 28.8% | 10.5% | 15.7% | 19.2% | 10.9% | 1.7% | 9.2% | 3.1% | 0.76% |
| May 2026 | 35.1% | 19.3% | 19.3% | 8.6% | 7.3% | 1.4% | 5.1% | 3.1% | 0.77% |
| Jun 2026 | 36.5% | 4.9% | 20% | 20% | 7.6% | 1.8% | 5.3% | 3.3% | 0.64% |
| Jul 2026 | 35.2% | 7.1% | 15.8% | 23.4% | 7.3% | 1.7% | 5.1% | 3.9% | 0.62% |
| Aug 2026 | 39.8% | 6.5% | 14.6% | 11.9% | 12.3% | 2.4% | 7% | 4.4% | 1.1% |
| Sep 2026 | 39.3% | 14.4% | 14.4% | 9.7% | 8.1% | 6.5% | 4.6% | 2.4% | 0.57% |
How has the Assurant and Lemonade comparison changed over the last 12 months?
3 findings
- Lemonade was ahead of Assurant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Assurant’s share of searches among renters insurance companies in the United States moved from 15.2% to 8.1%, and its estimated monthly branded searches moved from 34.4K to 34.1K.
- Across the 12 months ending September 2026, Lemonade’s share of searches among renters insurance companies in the United States moved from 26.7% to 39.3%, and its estimated monthly branded searches moved from 60.5K to 165K.
How did search popularity change for United States renters insurance companies in September 2026?
3 changes
In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches.
In September 2026, Assurant lost share of searches among renters insurance companies in the United States, from 12.3% to 8.1%.
Estimated monthly branded searches for Lemonade in the United States rose 172.7% over 12 measured months, from 60.5K to 165K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Assurant’s and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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