Brandwave

Lemonade vs State Farm:Which is more popular?

In September 2026, Lemonade had more branded searches than State Farm among renters insurance companies in the United States. Lemonade had about 165,000 branded searches, while State Farm had 60,500. Lemonade made up 39.3% of all renters insurance company searches we track, and State Farm accounted for 14.4%. When we asked ChatGPT and Google AI Overviews about renters insurance companies, Lemonade and State Farm each appeared in four of the five answers. State Farm was mentioned before Lemonade in three out of four answers.

Among renters insurance companies in the United States in September 2026

Who do people search for more?

Lemonade, about 3 searches for every 1 for State Farm

Lemonade 165K searchesState Farm 60.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Lemonade in 4 of 5State Farm in 4 of 5

Who does AI recommend more?

State Farm, named ahead of Lemonade in 3 of 4 answers

State Farm first in 3Lemonade first in 1

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Top renters insurance companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lemonade and State Farm were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. State Farm was listed before Lemonade in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State Farm1st
  2. Lemonade2nd
  3. Amica3rd
  4. USAA4th
  5. Allstate5th
  6. Progressive–
  7. Assurant–
  8. Liberty Mutual–
  9. Toggle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lemonade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allstate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Progressive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Assurant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about renters insurance companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Lemonade or State Farm more popular in search?

This chart shows how often people search Google for Lemonade and State Farm by name. Each line represents a brand's share of searches for all nine renters insurance companies we track, month by month, from searches in United States.

Lemonade and State Farm among renters insurance companies in the United States, by month

Share of searches by month for Lemonade, State Farm. The figures are in the table below the chart.

View monthly share of searches table
MonthLemonadeAllstateState FarmProgressiveAssurantLiberty MutualToggleUSAAAmica
Oct 202526.7%6.5%14.6%14.6%15.2%2.4%15.9%3.6%0.7%
Nov 202526.4%7.9%14.5%14.5%15%2.4%15.8%2.9%0.69%
Dec 202522.9%6.8%18.7%22.9%13%1.7%11%2.5%0.49%
Jan 202626.5%21.7%14.5%11.9%10.1%1.9%10.4%2.4%0.56%
Feb 202627.7%10.1%27.7%10.1%8.6%3.7%9%2.5%0.58%
Mar 202628.2%8.5%19%23.2%8.8%2.1%7.6%2.1%0.49%
Apr 202628.8%10.5%15.7%19.2%10.9%1.7%9.2%3.1%0.76%
May 202635.1%19.3%19.3%8.6%7.3%1.4%5.1%3.1%0.77%
Jun 202636.5%4.9%20%20%7.6%1.8%5.3%3.3%0.64%
Jul 202635.2%7.1%15.8%23.4%7.3%1.7%5.1%3.9%0.62%
Aug 202639.8%6.5%14.6%11.9%12.3%2.4%7%4.4%1.1%
Sep 202639.3%14.4%14.4%9.7%8.1%6.5%4.6%2.4%0.57%

How has the Lemonade and State Farm comparison changed over the last 12 months?

3 findings

How did search popularity change for United States renters insurance companies in September 2026?

3 changes

  1. In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches.

  2. State Farm’s share of searches among renters insurance companies in the United States has lost ground for 3 months in a row, from 20% to 14.4% in September 2026.

  3. Estimated monthly branded searches for Lemonade in the United States rose 172.7% over 12 measured months, from 60.5K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lemonade’s and State Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lemonade

1 branded search term

  • lemonade renters insurance

State Farm

1 branded search term

  • state farm renters insurance

How the Brand Demand Index is measured

Other head-to-heads among renters insurance companies

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