Brandwave

Allstate vs Progressive:Which is more popular?

In September 2026, Allstate had more branded searches than Progressive among renters insurance companies in the United States. Allstate had about 60,500 branded searches, while Progressive had 40,500. Allstate made up 14.4% of all renters insurance company searches we track, and Progressive accounted for 9.7%. When we asked ChatGPT and Google AI Overviews about renters insurance companies, Allstate appeared in one of the five answers and Progressive in none.

Among renters insurance companies in the United States in September 2026

Who do people search for more?

Allstate, about 49% more searches than Progressive

Allstate 60.5K searchesProgressive 40.5K searches

Who does AI mention more?

Allstate, mentioned in 1 of 5 answers, Progressive in 0

Allstate in 1 of 5Progressive in 0 of 5

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Top renters insurance companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Allstate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Progressive did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State Farm1st
  2. Lemonade2nd
  3. Amica3rd
  4. USAA4th
  5. Allstate5th
  6. Progressive–
  7. Assurant–
  8. Liberty Mutual–
  9. Toggle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lemonade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allstate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Progressive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Assurant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about renters insurance companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Allstate or Progressive more popular in search?

This chart shows how often people search Google for Allstate and Progressive by name. Each line represents a brand's share of searches for all nine renters insurance companies we track, month by month, from searches in United States.

Allstate and Progressive among renters insurance companies in the United States, by month

Share of searches by month for Allstate, Progressive. The figures are in the table below the chart.

View monthly share of searches table
MonthLemonadeAllstateState FarmProgressiveAssurantLiberty MutualToggleUSAAAmica
Oct 202526.7%6.5%14.6%14.6%15.2%2.4%15.9%3.6%0.7%
Nov 202526.4%7.9%14.5%14.5%15%2.4%15.8%2.9%0.69%
Dec 202522.9%6.8%18.7%22.9%13%1.7%11%2.5%0.49%
Jan 202626.5%21.7%14.5%11.9%10.1%1.9%10.4%2.4%0.56%
Feb 202627.7%10.1%27.7%10.1%8.6%3.7%9%2.5%0.58%
Mar 202628.2%8.5%19%23.2%8.8%2.1%7.6%2.1%0.49%
Apr 202628.8%10.5%15.7%19.2%10.9%1.7%9.2%3.1%0.76%
May 202635.1%19.3%19.3%8.6%7.3%1.4%5.1%3.1%0.77%
Jun 202636.5%4.9%20%20%7.6%1.8%5.3%3.3%0.64%
Jul 202635.2%7.1%15.8%23.4%7.3%1.7%5.1%3.9%0.62%
Aug 202639.8%6.5%14.6%11.9%12.3%2.4%7%4.4%1.1%
Sep 202639.3%14.4%14.4%9.7%8.1%6.5%4.6%2.4%0.57%

How has the Allstate and Progressive comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Allstate took it in January 2026, Progressive took it in March 2026, Allstate took it in May 2026, Progressive took it in June 2026, Allstate took it in September 2026.
  • Across the 12 months ending September 2026, Allstate’s share of searches among renters insurance companies in the United States moved from 6.5% to 14.4%, and its estimated monthly branded searches moved from 14.8K to 60.5K.
  • Across the 12 months ending September 2026, Progressive’s share of searches among renters insurance companies in the United States moved from 14.6% to 9.7%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for United States renters insurance companies in September 2026?

2 changes

  1. In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches.

  2. In September 2026, Progressive lost share of searches among renters insurance companies in the United States, from 11.9% to 9.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Allstate’s and Progressive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allstate

1 branded search term

  • allstate renters insurance

Progressive

1 branded search term

  • progressive renters insurance

How the Brand Demand Index is measured

Other head-to-heads among renters insurance companies

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