Brandwave

How popular isState Farm?

In September 2026, people searched for State Farm by name about 1.9 million times in the United States, about the same as the previous year. These searches made up 14.4% of all United States renters insurance company searches, placing State Farm third out of nine companies. When we asked both ChatGPT and Google AI Overviews about renters insurance companies, State Farm appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

State Farm is the third most searched of 9 competitors and the most recommended in AI answers.

  1. LemonadeShare of searches 39.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. AllstateShare of searches 14.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. State FarmShare of searches 14.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. ProgressiveShare of searches 9.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. AssurantShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top renters insurance companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, State Farm was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. State Farm is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. State Farm1st
  2. Lemonade2nd
  3. Amica3rd
  4. USAA4th
  5. Allstate5th
  6. Progressive–
  7. Assurant–
  8. Liberty Mutual–
  9. Toggle–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Lemonade4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Farm4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • USAA4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amica3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Allstate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Progressive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Assurant0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toggle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about renters insurance companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which renters insurance companies compete with State Farm?

State Farm against renters insurance companies in the United States, by month

Share of searches by month for Lemonade, Allstate, State Farm, Progressive, Assurant, Liberty Mutual, Toggle, USAA. The figures are in the table below the chart.

View monthly share of searches table
MonthLemonadeAllstateState FarmProgressiveAssurantLiberty MutualToggleUSAAAmica
Oct 202526.7%6.5%14.6%14.6%15.2%2.4%15.9%3.6%0.7%
Nov 202526.4%7.9%14.5%14.5%15%2.4%15.8%2.9%0.69%
Dec 202522.9%6.8%18.7%22.9%13%1.7%11%2.5%0.49%
Jan 202626.5%21.7%14.5%11.9%10.1%1.9%10.4%2.4%0.56%
Feb 202627.7%10.1%27.7%10.1%8.6%3.7%9%2.5%0.58%
Mar 202628.2%8.5%19%23.2%8.8%2.1%7.6%2.1%0.49%
Apr 202628.8%10.5%15.7%19.2%10.9%1.7%9.2%3.1%0.76%
May 202635.1%19.3%19.3%8.6%7.3%1.4%5.1%3.1%0.77%
Jun 202636.5%4.9%20%20%7.6%1.8%5.3%3.3%0.64%
Jul 202635.2%7.1%15.8%23.4%7.3%1.7%5.1%3.9%0.62%
Aug 202639.8%6.5%14.6%11.9%12.3%2.4%7%4.4%1.1%
Sep 202639.3%14.4%14.4%9.7%8.1%6.5%4.6%2.4%0.57%

  1. 1.Lemonade

    39.3%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share -0.4 points.

  2. 2.Allstate

    14.4%

    Moved from 6th to 2nd. 60.5K estimated branded searches, +172.5% vs prior month. Share +7.9 points.

  3. 3.State Farm

    14.4%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

  4. 4.Progressive

    9.7%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -2.3 points.

  5. 5.Assurant

    8.1%

    Moved from 3rd to 5th. 34.1K estimated branded searches, -18.4% vs prior month. Share -4.2 points.

  6. 6.Liberty Mutual

    6.5%

    Moved from 8th to 6th. 27.1K estimated branded searches, +234.6% vs prior month. Share +4.1 points.

  7. 7.Toggle

    4.6%

    Moved from 5th to 7th. 19.4K estimated branded searches, -18.5% vs prior month. Share -2.4 points.

  8. 8.USAA

    2.4%

    Moved from 7th to 8th. 9.9K estimated branded searches, -33.1% vs prior month. Share -2 points.

  9. 9.Amica

    0.57%

    Held 9th. 2.4K estimated branded searches, -33.3% vs prior month. Share -0.5 points.

Compare popularity between State Farm and its closest rivals

Every comparison with State Farm

15 comparisons

How has branded search demand for State Farm changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for State Farm in the United States held steady at 1.9M.
  • Across the 12 months ending September 2026, State Farm’s share of searches among renters insurance companies in the United States peaked at 27.7% in February 2026 and was lowest at 14.4% in September 2026.
  • Across the 12 months ending September 2026, State Farm rose from 5th to 3rd among renters insurance companies in the United States.

How did search popularity change for United States renters insurance companies in September 2026?

6 changes

  1. In September 2026, Liberty Mutual overtook Toggle and USAA to rank 6th among renters insurance companies in the United States, with 6.5% of the searches.

  2. In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches.

  3. In September 2026, Assurant lost share of searches among renters insurance companies in the United States, from 12.3% to 8.1%.

  4. In September 2026, Toggle lost share of searches among renters insurance companies in the United States, from 7% to 4.6%.

  5. In September 2026, Progressive lost share of searches among renters insurance companies in the United States, from 11.9% to 9.7%.

  6. In September 2026, USAA lost share of searches among renters insurance companies in the United States, from 4.4% to 2.4%.

How are State Farm’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using State Farm’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • state farm
  • state farm car insurance
  • state farm insurance
  • state farm renters insurance

Do you work for State Farm? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does State Farm compete?

State Farm is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Car insurance brands7th of 111.4%Show ranking
Home insurance brands1st of 852.6%Show ranking
Renters insurance companies3rd of 914.4%Shown above
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Is State Farm your brand?

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