Allstate vs Lemonade:Which is searched more in the United States?
In September 2026, Lemonade had more branded searches than Allstate among renters insurance companies in the United States. Lemonade had about 165,000 branded searches, while Allstate had 60,500. Lemonade made up 39.3% of all renters insurance company searches we track, and Allstate accounted for 14.4%.
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Is Allstate or Lemonade more popular in search?
Compare the companies people in the US buy renters insurance from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Lemonade, Allstate. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lemonade | Allstate | State Farm | Progressive | Assurant | Liberty Mutual | Toggle | USAA | Amica |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 6.5% | 14.6% | 14.6% | 15.2% | 2.4% | 15.9% | 3.6% | 0.7% |
| Nov 2025 | 26.4% | 7.9% | 14.5% | 14.5% | 15% | 2.4% | 15.8% | 2.9% | 0.69% |
| Dec 2025 | 22.9% | 6.8% | 18.7% | 22.9% | 13% | 1.7% | 11% | 2.5% | 0.49% |
| Jan 2026 | 26.5% | 21.7% | 14.5% | 11.9% | 10.1% | 1.9% | 10.4% | 2.4% | 0.56% |
| Feb 2026 | 27.7% | 10.1% | 27.7% | 10.1% | 8.6% | 3.7% | 9% | 2.5% | 0.58% |
| Mar 2026 | 28.2% | 8.5% | 19% | 23.2% | 8.8% | 2.1% | 7.6% | 2.1% | 0.49% |
| Apr 2026 | 28.8% | 10.5% | 15.7% | 19.2% | 10.9% | 1.7% | 9.2% | 3.1% | 0.76% |
| May 2026 | 35.1% | 19.3% | 19.3% | 8.6% | 7.3% | 1.4% | 5.1% | 3.1% | 0.77% |
| Jun 2026 | 36.5% | 4.9% | 20% | 20% | 7.6% | 1.8% | 5.3% | 3.3% | 0.64% |
| Jul 2026 | 35.2% | 7.1% | 15.8% | 23.4% | 7.3% | 1.7% | 5.1% | 3.9% | 0.62% |
| Aug 2026 | 39.8% | 6.5% | 14.6% | 11.9% | 12.3% | 2.4% | 7% | 4.4% | 1.1% |
| Sep 2026 | 39.3% | 14.4% | 14.4% | 9.7% | 8.1% | 6.5% | 4.6% | 2.4% | 0.57% |
How has the Allstate and Lemonade comparison changed over the last 12 months?
3 findings
- Lemonade was ahead of Allstate in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Allstate’s share of searches among renters insurance companies in the United States moved from 6.5% to 14.4%, and its estimated monthly branded searches moved from 14.8K to 60.5K.
- Across the 12 months ending September 2026, Lemonade’s share of searches among renters insurance companies in the United States moved from 26.7% to 39.3%, and its estimated monthly branded searches moved from 60.5K to 165K.
How did search popularity change for United States renters insurance companies in September 2026?
2 changes
In September 2026, Allstate overtook State Farm and 3 others to rank 2nd among renters insurance companies in the United States, with 14.4% of the searches.
Estimated monthly branded searches for Lemonade in the United States rose 172.7% over 12 measured months, from 60.5K to 165K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Allstate’s and Lemonade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among renters insurance companies
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