Brandwave

Erie Insurance vs USAA:Which is more popular?

In September 2026, Erie Insurance had more branded searches than USAA among car insurance brands in the United States. Erie Insurance had about 246,000 branded searches, while USAA had 110,000. Erie Insurance made up 5.6% of all car insurance brand searches we track, and USAA accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about car insurance brands, USAA appeared in all five answers and Erie Insurance in three. USAA was mentioned before Erie Insurance in four out of five answers.

Among car insurance brands in the United States in September 2026

Who do people search for more?

Erie Insurance, about 2 searches for every 1 for USAA

Erie Insurance 246K searchesUSAA 110K searches

Who does AI mention more?

USAA, mentioned in every answer we collected

USAA in 5 of 5Erie Insurance in 3 of 5

Who does AI recommend more?

USAA, named ahead of Erie Insurance in 4 of 5 answers

USAA first in 4Erie Insurance first in 1

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Top car insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, USAA appeared in all five answers. Erie Insurance was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. USAA was listed before Erie Insurance in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GEICO1st
  2. Travelers2nd
  3. USAA3rd
  4. Progressive4th
  5. State Farm5th
  6. Erie Insurance6th
  7. Nationwide7th
  8. Root–
  9. Allstate–
  10. Liberty Mutual–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Erie Insurance or USAA more popular in search?

This chart shows how often people search Google for Erie Insurance and USAA by name. Each line represents a brand's share of searches for all 11 car insurance brands we track, month by month, from searches in United States.

Erie Insurance and USAA among car insurance brands in the United States, by month

Share of searches by month for Erie Insurance, USAA. The figures are in the table below the chart.

View monthly share of searches table
MonthGEICOProgressiveErie InsuranceNationwideRootUSAAState FarmTravelersAllstateLiberty MutualFarmers Insurance
Oct 202554.3%24.2%6.8%4.5%4.1%2%1.7%0.61%0.75%0.75%0.22%
Nov 202558.1%21.7%5.9%3.9%4.4%2.2%1.4%0.96%0.64%0.64%0.19%
Dec 202556.7%21.5%5.3%4.4%3.9%2.9%1.6%1.3%0.59%0.72%1.1%
Jan 202654.8%23.7%6.1%4.1%3.7%2.8%1.5%1%0.67%0.67%0.83%
Feb 202656%19.8%6%4%3.7%4.9%1.5%2.7%0.66%0.54%0.16%
Mar 202653.7%21.4%5.8%3.2%3.5%3.9%2.6%2.1%2.1%0.64%1.2%
Apr 202655.5%24%6.2%3.4%3.1%2.8%1.2%1.5%1.5%0.56%0.14%
May 202659.3%20.6%5.4%3.6%3.3%2.4%1.6%1.6%1.3%0.6%0.15%
Jun 202659.8%20.6%6.9%3.8%3.4%1.7%1.7%0.93%0.51%0.62%0.15%
Jul 202658.1%21%5.7%3.9%3.4%1.7%2.1%2.1%1.2%0.63%0.15%
Aug 202657.3%21%7.1%3.9%3.5%2.1%1.4%2.1%0.78%0.64%0.19%
Sep 202655.1%24.3%5.6%3.8%3.4%2.5%1.4%1.4%1.1%1.1%0.19%

How has the Erie Insurance and USAA comparison changed over the last 12 months?

3 findings

How did search popularity change for United States car insurance brands in September 2026?

2 changes

  1. In September 2026, Erie Insurance lost share of searches among car insurance brands in the United States, from 7.1% to 5.6%.

  2. USAA’s share of searches among car insurance brands in the United States has gained ground for 3 months in a row, from 1.7% to 2.5% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Erie Insurance’s and USAA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Erie Insurance

1 branded search term

  • erie insurance

USAA

1 branded search term

  • usaa car insurance

How the Brand Demand Index is measured

Other head-to-heads among car insurance brands

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