Brandwave

Healthy Paws vs Trupanion:Which is more popular?

In September 2026, Trupanion had more branded searches than Healthy Paws among pet insurance providers in the United States. Trupanion had about 133,000 branded searches, while Healthy Paws had 33,100. Trupanion made up 18.7% of all pet insurance provider searches we track, and Healthy Paws accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about pet insurance providers, Healthy Paws and Trupanion each appeared in two of the five answers. Trupanion was mentioned before Healthy Paws in every answer that named either.

Among pet insurance providers in the United States in September 2026

Who do people search for more?

Trupanion, about 4 searches for every 1 for Healthy Paws

Trupanion 133K searchesHealthy Paws 33.1K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Healthy Paws in 2 of 5Trupanion in 2 of 5

Who does AI recommend more?

Trupanion, named ahead of Healthy Paws in 2 of 2 answers

Trupanion first in 2Healthy Paws never first

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Top pet insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Healthy Paws and Trupanion were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trupanion was listed before Healthy Paws in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pets Best1st
  2. ASPCA Pet Health Insurance2nd
  3. Lemonade3rd
  4. Trupanion4th
  5. Embrace5th
  6. AKC Pet Insurance6th
  7. Healthy Paws7th
  8. Spot8th
  9. Nationwide9th
  10. Fetch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Pets Best5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASPCA Pet Health Insurance4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lemonade3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Embrace3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trupanion2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Healthy Paws2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nationwide1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Spot1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • AKC Pet Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fetch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is Healthy Paws or Trupanion more popular in search?

This chart shows how often people search Google for Healthy Paws and Trupanion by name. Each line represents a brand's share of searches for all ten pet insurance providers we track, month by month, from searches in United States.

Healthy Paws and Trupanion among pet insurance providers in the United States, by month

Share of searches by month for Trupanion, Healthy Paws. The figures are in the table below the chart.

View monthly share of searches table
MonthTrupanionLemonadeNationwidePets BestSpotEmbraceFetchASPCA Pet Health InsuranceHealthy PawsAKC Pet Insurance
Oct 202517%11.8%15.1%12.9%12.1%8%5.8%9.8%5.2%2.3%
Nov 202517.3%12%15.1%14.2%10.5%8%5.8%9.9%5.2%1.9%
Dec 202518.3%14.3%14.7%11.3%10.2%7.9%5.8%9.9%5.1%2.3%
Jan 202618.3%14.3%14.8%10.3%10%7.8%5.7%12.6%4.2%1.9%
Feb 202616.2%13.9%14.2%9.9%9.9%7.7%5.5%17%4%1.8%
Mar 202620.8%17.3%12.1%10.1%8.8%7.7%8.1%9.2%4.1%1.9%
Apr 202620.8%15.7%13.2%10.2%9.2%8.5%7.4%8.3%4.6%2.1%
May 202620.1%20%11.8%9.7%9.7%8.9%5.4%8.8%4%1.8%
Jun 202616.9%24.1%11.6%11.8%9.6%7.3%6.5%6.6%3.9%1.8%
Jul 202616.3%23.2%11.1%11.3%10.8%7%6.3%8.4%3.8%1.7%
Aug 202618.9%14.8%13.1%13.2%10.8%8.1%8.9%5.3%4.4%2.4%
Sep 202618.7%15.7%13.9%12.7%10.9%8.6%7.7%5.2%4.7%2.1%

How has the Healthy Paws and Trupanion comparison changed over the last 12 months?

3 findings

How did search popularity change for United States pet insurance providers in September 2026?

1 change

  1. Estimated monthly branded searches for Healthy Paws in the United States fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Healthy Paws’ and Trupanion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Healthy Paws

1 branded search term

  • healthy paws

Trupanion

6 branded search terms

  • cat insurance trupanion
  • dog insurance trupanion
  • pet insurance trupanion
  • trupanion
  • trupanion cat insurance
  • trupanion insurance

How the Brand Demand Index is measured

Other head-to-heads among pet insurance providers

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