Hiscox vs Nationwide:Which is searched more in the United States?
In September 2026, Hiscox had more branded searches than Nationwide among small business insurance providers in the United States. Hiscox had about 55,300 branded searches, while Nationwide had 1,300. Hiscox made up 12.7% of all small business insurance provider searches we track, and Nationwide accounted for 0.3%.
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Is Hiscox or Nationwide more popular in search?
Compare the insurers small businesses in the US buy liability and business cover from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Hiscox, Nationwide. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Hartford | Next Insurance | Hiscox | Progressive | Simply Business | Thimble | Travelers | Nationwide |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57% | 21% | 9.7% | 6.2% | 4.4% | 1.3% | 0.3% | 0.17% |
| Nov 2025 | 57% | 21% | 9.7% | 6.2% | 4.5% | 1.2% | 0.28% | 0.17% |
| Dec 2025 | 61.1% | 18.4% | 8.5% | 6.5% | 3.9% | 1.1% | 0.32% | 0.18% |
| Jan 2026 | 57.3% | 20.9% | 9.8% | 5.8% | 4.5% | 1.3% | 0.3% | 0.17% |
| Feb 2026 | 55.9% | 20.6% | 11.6% | 5.3% | 4.6% | 1.5% | 0.36% | 0.16% |
| Mar 2026 | 50.5% | 22.6% | 13.6% | 5.9% | 4.8% | 2% | 0.33% | 0.18% |
| Apr 2026 | 52.7% | 23.6% | 11% | 5% | 5% | 2.1% | 0.34% | 0.15% |
| May 2026 | 56.1% | 20.6% | 10.3% | 5.4% | 5.4% | 1.8% | 0.3% | 0.13% |
| Jun 2026 | 56.4% | 20.7% | 10.4% | 5.2% | 5.4% | 1.5% | 0.37% | 0.11% |
| Jul 2026 | 59.2% | 17.8% | 10.1% | 5.4% | 5.4% | 1.6% | 0.39% | 0.12% |
| Aug 2026 | 58.4% | 17.6% | 10.7% | 5.3% | 5.6% | 1.9% | 0.38% | 0.11% |
| Sep 2026 | 56.5% | 17% | 12.7% | 6.1% | 5.4% | 1.5% | 0.44% | 0.3% |
How has the Hiscox and Nationwide comparison changed over the last 12 months?
3 findings
- Hiscox was ahead of Nationwide in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hiscox’s share of searches among small business insurance providers in the United States moved from 9.7% to 12.7%, and its estimated monthly branded searches moved from 41.9K to 55.3K.
- Across the 12 months ending September 2026, Nationwide’s share of searches among small business insurance providers in the United States moved from 0.17% to 0.3%, and its estimated monthly branded searches moved from 720 to 1.3K.
How did search popularity change for United States small business insurance providers in September 2026?
2 changes
In September 2026, Hiscox gained share of searches among small business insurance providers in the United States, from 10.7% to 12.7%.
Estimated monthly branded searches for Nationwide in the United States rose 80.6% over 12 measured months, from 720 to 1.3K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hiscox’s and Nationwide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hiscox
2 branded search terms
- hiscox
- hiscox insurance
Nationwide
1 branded search term
- nationwide business insurance
Other head-to-heads among small business insurance providers
The Hartford vs Next Insurance: compare search popularity- The Hartford vs Hiscox: compare search popularity
The Hartford vs Progressive: compare search popularity
The Hartford vs Simply Business: compare search popularity- Next Insurance vs Hiscox: compare search popularity
- Next Insurance vs Progressive: compare search popularity
Put your own brand in this comparison
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