Nationwide vs Spot:Which is searched more in the United States?
In September 2026, Nationwide had more branded searches than Spot among pet insurance providers in the United States. Nationwide had about 98,600 branded searches, while Spot had 77,300. Nationwide made up 13.9% of all pet insurance provider searches we track, and Spot accounted for 10.9%.
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Is Nationwide or Spot more popular in search?
Compare providers offering insurance for pet owners. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Nationwide, Spot. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trupanion | Lemonade | Nationwide | Pets Best | Spot | Embrace | Fetch | ASPCA Pet Health Insurance | Healthy Paws | AKC Pet Insurance |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17% | 11.8% | 15.1% | 12.9% | 12.1% | 8% | 5.8% | 9.8% | 5.2% | 2.3% |
| Nov 2025 | 17.3% | 12% | 15.1% | 14.2% | 10.5% | 8% | 5.8% | 9.9% | 5.2% | 1.9% |
| Dec 2025 | 18.3% | 14.3% | 14.7% | 11.3% | 10.2% | 7.9% | 5.8% | 9.9% | 5.1% | 2.3% |
| Jan 2026 | 18.3% | 14.3% | 14.8% | 10.3% | 10% | 7.8% | 5.7% | 12.6% | 4.2% | 1.9% |
| Feb 2026 | 16.2% | 13.9% | 14.2% | 9.9% | 9.9% | 7.7% | 5.5% | 17% | 4% | 1.8% |
| Mar 2026 | 20.8% | 17.3% | 12.1% | 10.1% | 8.8% | 7.7% | 8.1% | 9.2% | 4.1% | 1.9% |
| Apr 2026 | 20.8% | 15.7% | 13.2% | 10.2% | 9.2% | 8.5% | 7.4% | 8.3% | 4.6% | 2.1% |
| May 2026 | 20.1% | 20% | 11.8% | 9.7% | 9.7% | 8.9% | 5.4% | 8.8% | 4% | 1.8% |
| Jun 2026 | 16.9% | 24.1% | 11.6% | 11.8% | 9.6% | 7.3% | 6.5% | 6.6% | 3.9% | 1.8% |
| Jul 2026 | 16.3% | 23.2% | 11.1% | 11.3% | 10.8% | 7% | 6.3% | 8.4% | 3.8% | 1.7% |
| Aug 2026 | 18.9% | 14.8% | 13.1% | 13.2% | 10.8% | 8.1% | 8.9% | 5.3% | 4.4% | 2.4% |
| Sep 2026 | 18.7% | 15.7% | 13.9% | 12.7% | 10.9% | 8.6% | 7.7% | 5.2% | 4.7% | 2.1% |
How has the Nationwide and Spot comparison changed over the last 12 months?
3 findings
- Nationwide was ahead of Spot in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nationwide’s share of searches among pet insurance providers in the United States moved from 15.1% to 13.9%, and its estimated monthly branded searches moved from 118K to 98.6K.
- Across the 12 months ending September 2026, Spot’s share of searches among pet insurance providers in the United States moved from 12.1% to 10.9%, and its estimated monthly branded searches moved from 95.1K to 77.3K.
How did search popularity change for United States pet insurance providers in September 2026?
2 changes
In September 2026, Nationwide overtook Pets Best to rank 3rd among pet insurance providers in the United States, with 13.9% of the searches.
Estimated monthly branded searches for Spot in the United States fell 18.7% over 12 measured months, from 95.1K to 77.3K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Nationwide’s and Spot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nationwide
2 branded search terms
- nationwide pet
- nationwide pet insurance
Spot
6 branded search terms
- dog insurance spot
- insurance spot
- pet insurance spot
- spot cat insurance
- spot dog insurance
- spot pet insurance
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