Brandwave

Allstate vs Nationwide:Which is more popular?

In September 2026, Nationwide had more branded searches than Allstate among car insurance brands in the United States. Nationwide had about 165,000 branded searches, while Allstate had 49,500. Nationwide made up 3.8% of all car insurance brand searches we track, and Allstate accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about car insurance brands, Nationwide appeared in two of the five answers and Allstate in none.

Among car insurance brands in the United States in September 2026

Who do people search for more?

Nationwide, about 3 searches for every 1 for Allstate

Nationwide 165K searchesAllstate 49.5K searches

Who does AI mention more?

Nationwide, mentioned in 2 of 5 answers, Allstate in 0

Nationwide in 2 of 5Allstate in 0 of 5

Who does AI recommend more?

Nationwide, the only one of the two named

Nationwide first in 2Allstate never named

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Top car insurance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nationwide was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Allstate did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GEICO1st
  2. Travelers2nd
  3. USAA3rd
  4. Progressive4th
  5. State Farm5th
  6. Erie Insurance6th
  7. Nationwide7th
  8. Root–
  9. Allstate–
  10. Liberty Mutual–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GEICO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Progressive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • USAA5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Erie Insurance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Travelers3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • State Farm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Root0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Allstate0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Liberty Mutual0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about car insurance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Allstate or Nationwide more popular in search?

This chart shows how often people search Google for Allstate and Nationwide by name. Each line represents a brand's share of searches for all 11 car insurance brands we track, month by month, from searches in United States.

Allstate and Nationwide among car insurance brands in the United States, by month

Share of searches by month for Nationwide, Allstate. The figures are in the table below the chart.

View monthly share of searches table
MonthGEICOProgressiveErie InsuranceNationwideRootUSAAState FarmTravelersAllstateLiberty MutualFarmers Insurance
Oct 202554.3%24.2%6.8%4.5%4.1%2%1.7%0.61%0.75%0.75%0.22%
Nov 202558.1%21.7%5.9%3.9%4.4%2.2%1.4%0.96%0.64%0.64%0.19%
Dec 202556.7%21.5%5.3%4.4%3.9%2.9%1.6%1.3%0.59%0.72%1.1%
Jan 202654.8%23.7%6.1%4.1%3.7%2.8%1.5%1%0.67%0.67%0.83%
Feb 202656%19.8%6%4%3.7%4.9%1.5%2.7%0.66%0.54%0.16%
Mar 202653.7%21.4%5.8%3.2%3.5%3.9%2.6%2.1%2.1%0.64%1.2%
Apr 202655.5%24%6.2%3.4%3.1%2.8%1.2%1.5%1.5%0.56%0.14%
May 202659.3%20.6%5.4%3.6%3.3%2.4%1.6%1.6%1.3%0.6%0.15%
Jun 202659.8%20.6%6.9%3.8%3.4%1.7%1.7%0.93%0.51%0.62%0.15%
Jul 202658.1%21%5.7%3.9%3.4%1.7%2.1%2.1%1.2%0.63%0.15%
Aug 202657.3%21%7.1%3.9%3.5%2.1%1.4%2.1%0.78%0.64%0.19%
Sep 202655.1%24.3%5.6%3.8%3.4%2.5%1.4%1.4%1.1%1.1%0.19%

How has the Allstate and Nationwide comparison changed over the last 12 months?

3 findings

How did search popularity change for United States car insurance brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Allstate in the United States rose 49.5% over 12 measured months, from 33.1K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Nationwide in the United States fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Allstate’s and Nationwide’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Allstate

1 branded search term

  • allstate car insurance

Nationwide

1 branded search term

  • nationwide insurance

How the Brand Demand Index is measured

Other head-to-heads among car insurance brands

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