Brandwave

How popular isWise?

In September 2026, people searched for Wise by name about 20,100 times in New Zealand, a 283.4% increase from the previous year. These searches made up 27.3% of all New Zealand currency converter software searches, placing Wise second out of six brands. When we asked both ChatGPT and Google AI Overviews about currency converter software, Wise appeared in four of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Wise is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. Western UnionShare of searches 56.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. WiseShare of searches 27.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. OFXShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. XeShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. AirwallexShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top currency converter software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Wise is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xe1st
  2. Wise2nd
  3. OFX3rd
  4. OANDA4th
  5. Airwallex5th
  6. Western Union–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airwallex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OANDA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about currency converter software

5 answers

  • Asked ChatGPT

    “Which currency converter software should I use in New Zealand?”

    1. 1Xe
    2. 2Wise
    3. 3OANDA

  • Asked ChatGPT

    “What are the best currency converter software options in New Zealand?”

    1. 1Xe
    2. 2Wise
    3. 3OFX
    4. 4Airwallex

  • Asked ChatGPT

    “What's the best currency converter software in New Zealand for international payments?”

    1. 1Wise
    2. 2OFX
    3. 3Xe
    4. 4Airwallex

  • Searched Google, AI Overview

    “best currency converter”

    1. 1Xe
    2. 2OANDA
    3. 3Wise

  • Searched Google, AI Overview

    “exchange rate software”

    1. 1Xe

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which currency converter software compete with Wise?

Wise against currency converter software in New Zealand, by month

Share of searches by month for Western Union, Wise, OFX, Xe, Airwallex. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionWiseOFXXeAirwallexOANDA
Oct 202576.3%4.5%3.7%8.2%4.3%3%
Nov 202580.1%3.4%3.2%7.1%3.7%2.6%
Dec 202579.8%3.3%3%5.7%5.7%2.5%
Jan 202679%4.2%3.6%7%3.7%2.5%
Feb 202679.4%4.4%2.9%7%3.7%2.5%
Mar 202661.8%16.8%7.9%6.7%4.4%2.4%
Apr 202628.6%64.4%1.3%3.1%1.7%0.91%
May 202616%79.8%0.74%1.7%1.2%0.62%
Jun 202627.5%62.4%3.6%3%2.4%1.1%
Jul 202628.3%64.9%1.1%2.5%2%1.1%
Aug 202641%51.3%1.4%2.9%2.4%1%
Sep 202656.2%27.3%5.8%4.9%4.1%1.7%

  1. 1.Western Union

    56.2%

    Moved from 2nd to 1st. 33.3K estimated branded searches, -18.3% vs prior month. Share +15.2 points.

  2. 2.Wise

    27.3%

    Moved from 1st to 2nd. 16.2K estimated branded searches, -68.3% vs prior month. Share -24 points.

  3. 3.OFX

    5.8%

    Moved from 5th to 3rd. 3.5K estimated branded searches, +150.7% vs prior month. Share +4.5 points.

  4. 4.Xe

    4.9%

    Moved from 3rd to 4th. 2.9K estimated branded searches, 0% vs prior month. Share +2 points.

  5. 5.Airwallex

    4.1%

    Moved from 4th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +1.6 points.

  6. 6.OANDA

    1.7%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare popularity between Wise and its closest rivals

Every comparison with Wise

25 comparisons

How has branded search demand for Wise changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wise in New Zealand rose from 5.2K to 20.1K.
  • Across the 12 months ending September 2026, Wise’s share of searches among currency converter software in New Zealand increased from 4.5% to 27.3%.
  • Across the 12 months ending September 2026, Wise’s share of searches among currency converter software in New Zealand peaked at 79.8% in May 2026 and was lowest at 3.3% in December 2025.
  • Across the 12 months ending September 2026, Wise rose from 3rd to 2nd among currency converter software in New Zealand.

How did search popularity change for New Zealand currency converter software in September 2026?

6 changes

  1. In September 2026, Western Union overtook Wise to become the leader among currency converter software in New Zealand, with 56.2% of the searches.

  2. In September 2026, OFX overtook Xe and Airwallex to rank 3rd among currency converter software in New Zealand, with 5.8% of the searches.

  3. In September 2026, Xe gained share of searches among currency converter software in New Zealand, from 2.9% to 4.9%.

  4. In September 2026, Airwallex gained share of searches among currency converter software in New Zealand, from 2.4% to 4.1%.

  5. In September 2026, OANDA gained share of searches among currency converter software in New Zealand, from 1% to 1.7%.

  6. In September 2026, Wise lost share of searches among currency converter software in New Zealand, from 51.3% to 27.3%.

How are Wise’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wise business
  • wise converter
  • wise currency converter
  • wise exchange rate
  • wise fx
  • wise international transfer
  • wise money transfer
  • wise payments
  • wise payments ltd
  • wise send money
  • wise transfer
  • wise visa
  • wise web

Do you work for Wise? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wise compete?

Wise is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Money transfer services2nd of 820.6%Show ranking
Send money brands2nd of 623%Show ranking
Currency converter software2nd of 627.3%Shown above
Payment processors8th of 150.9%Show ranking
Neo-banks and everyday money apps2nd of 721.8%Show ranking
Corporate card platforms2nd of 75.2%Show ranking
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Is Wise your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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