Brandwave

How popular isOFX?

In September 2026, people searched for OFX by name about 3,940 times in New Zealand, a 138.8% increase from the previous year. These searches made up 5.8% of all New Zealand currency converter software searches, placing OFX third out of six brands. When we asked both ChatGPT and Google AI Overviews about currency converter software, OFX appeared in two of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

OFX is the third most searched of 6 competitors and the third most recommended in AI answers.

  1. Western UnionShare of searches 56.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. WiseShare of searches 27.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. OFXShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. XeShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. AirwallexShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top currency converter software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OFX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. OFX is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xe1st
  2. Wise2nd
  3. OFX3rd
  4. OANDA4th
  5. Airwallex5th
  6. Western Union–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Airwallex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • OANDA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Western Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about currency converter software

5 answers

  • Asked ChatGPT

    “Which currency converter software should I use in New Zealand?”

    1. 1Xe
    2. 2Wise
    3. 3OANDA

  • Asked ChatGPT

    “What are the best currency converter software options in New Zealand?”

    1. 1Xe
    2. 2Wise
    3. 3OFX
    4. 4Airwallex

  • Asked ChatGPT

    “What's the best currency converter software in New Zealand for international payments?”

    1. 1Wise
    2. 2OFX
    3. 3Xe
    4. 4Airwallex

  • Searched Google, AI Overview

    “best currency converter”

    1. 1Xe
    2. 2OANDA
    3. 3Wise

  • Searched Google, AI Overview

    “exchange rate software”

    1. 1Xe

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which currency converter software compete with OFX?

OFX against currency converter software in New Zealand, by month

Share of searches by month for Western Union, Wise, OFX, Xe, Airwallex. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionWiseOFXXeAirwallexOANDA
Oct 202576.3%4.5%3.7%8.2%4.3%3%
Nov 202580.1%3.4%3.2%7.1%3.7%2.6%
Dec 202579.8%3.3%3%5.7%5.7%2.5%
Jan 202679%4.2%3.6%7%3.7%2.5%
Feb 202679.4%4.4%2.9%7%3.7%2.5%
Mar 202661.8%16.8%7.9%6.7%4.4%2.4%
Apr 202628.6%64.4%1.3%3.1%1.7%0.91%
May 202616%79.8%0.74%1.7%1.2%0.62%
Jun 202627.5%62.4%3.6%3%2.4%1.1%
Jul 202628.3%64.9%1.1%2.5%2%1.1%
Aug 202641%51.3%1.4%2.9%2.4%1%
Sep 202656.2%27.3%5.8%4.9%4.1%1.7%

  1. 1.Western Union

    56.2%

    Moved from 2nd to 1st. 33.3K estimated branded searches, -18.3% vs prior month. Share +15.2 points.

  2. 2.Wise

    27.3%

    Moved from 1st to 2nd. 16.2K estimated branded searches, -68.3% vs prior month. Share -24 points.

  3. 3.OFX

    5.8%

    Moved from 5th to 3rd. 3.5K estimated branded searches, +150.7% vs prior month. Share +4.5 points.

  4. 4.Xe

    4.9%

    Moved from 3rd to 4th. 2.9K estimated branded searches, 0% vs prior month. Share +2 points.

  5. 5.Airwallex

    4.1%

    Moved from 4th to 5th. 2.4K estimated branded searches, 0% vs prior month. Share +1.6 points.

  6. 6.OANDA

    1.7%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare popularity between OFX and its closest rivals

Every comparison with OFX

9 comparisons

How has branded search demand for OFX changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for OFX in New Zealand rose from 1.6K to 3.9K.
  • Across the 12 months ending September 2026, OFX’s share of searches among currency converter software in New Zealand increased from 3.7% to 5.8%.
  • Across the 12 months ending September 2026, OFX’s share of searches among currency converter software in New Zealand peaked at 7.9% in March 2026 and was lowest at 0.74% in May 2026.
  • Across the 12 months ending September 2026, OFX rose from 5th to 3rd among currency converter software in New Zealand.

How did search popularity change for New Zealand currency converter software in September 2026?

6 changes

  1. In September 2026, Western Union overtook Wise to become the leader among currency converter software in New Zealand, with 56.2% of the searches.

  2. In September 2026, OFX overtook Xe and Airwallex to rank 3rd among currency converter software in New Zealand, with 5.8% of the searches.

  3. In September 2026, Xe gained share of searches among currency converter software in New Zealand, from 2.9% to 4.9%.

  4. In September 2026, Airwallex gained share of searches among currency converter software in New Zealand, from 2.4% to 4.1%.

  5. In September 2026, OANDA gained share of searches among currency converter software in New Zealand, from 1% to 1.7%.

  6. In September 2026, Wise lost share of searches among currency converter software in New Zealand, from 51.3% to 27.3%.

How are OFX’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using OFX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ofx
  • ofx currency converter
  • ofx exchange
  • ofx rates
  • ofx send money
  • ofx transfer

Do you work for OFX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does OFX compete?

OFX is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Money transfer services6th of 84.7%Show ranking
Send money brands5th of 64.9%Show ranking
Currency converter software3rd of 65.8%Shown above
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Is OFX your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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