OFX vs Western Union:Which is more popular?
In September 2026, Western Union had more branded searches than OFX among currency converter software in New Zealand. Western Union had about 33,300 branded searches, while OFX had 3,460. Western Union made up 56.2% of all currency converter software searches we track, and OFX accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about currency converter software, OFX appeared in two of the five answers and Western Union in none.
Who do people search for more?
Western Union, about 10 searches for every 1 for OFX
Who does AI mention more?
OFX, mentioned in 2 of 5 answers, Western Union in 0
Who does AI recommend more?
OFX, the only one of the two named
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Top currency converter software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, OFX was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Western Union did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Wise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- OFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airwallex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OANDA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Western Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about currency converter software
5 answers
Asked ChatGPT
“Which currency converter software should I use in New Zealand?”
Asked ChatGPT
“What are the best currency converter software options in New Zealand?”
Asked ChatGPT
“What's the best currency converter software in New Zealand for international payments?”
Searched Google, AI Overview
“best currency converter”
Searched Google, AI Overview
“exchange rate software”
- 1Xe
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is OFX or Western Union more popular in search?
This chart shows how often people search Google for OFX and Western Union by name. Each line represents a brand's share of searches for all six currency converter software we track, month by month, from searches in New Zealand.
Share of searches by month for Western Union, OFX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Western Union | Wise | OFX | Xe | Airwallex | OANDA |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 4.5% | 3.7% | 8.2% | 4.3% | 3% |
| Nov 2025 | 80.1% | 3.4% | 3.2% | 7.1% | 3.7% | 2.6% |
| Dec 2025 | 79.8% | 3.3% | 3% | 5.7% | 5.7% | 2.5% |
| Jan 2026 | 79% | 4.2% | 3.6% | 7% | 3.7% | 2.5% |
| Feb 2026 | 79.4% | 4.4% | 2.9% | 7% | 3.7% | 2.5% |
| Mar 2026 | 61.8% | 16.8% | 7.9% | 6.7% | 4.4% | 2.4% |
| Apr 2026 | 28.6% | 64.4% | 1.3% | 3.1% | 1.7% | 0.91% |
| May 2026 | 16% | 79.8% | 0.74% | 1.7% | 1.2% | 0.62% |
| Jun 2026 | 27.5% | 62.4% | 3.6% | 3% | 2.4% | 1.1% |
| Jul 2026 | 28.3% | 64.9% | 1.1% | 2.5% | 2% | 1.1% |
| Aug 2026 | 41% | 51.3% | 1.4% | 2.9% | 2.4% | 1% |
| Sep 2026 | 56.2% | 27.3% | 5.8% | 4.9% | 4.1% | 1.7% |
How has the OFX and Western Union comparison changed over the last 12 months?
3 findings
- Western Union was ahead of OFX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, OFX’s share of searches among currency converter software in New Zealand moved from 3.7% to 5.8%, and its estimated monthly branded searches moved from 1.6K to 3.5K.
- Across the 12 months ending September 2026, Western Union’s share of searches among currency converter software in New Zealand moved from 76.3% to 56.2%, and its estimated monthly branded searches moved from 33.4K to 33.3K.
How did search popularity change for New Zealand currency converter software in September 2026?
2 changes
In September 2026, Western Union overtook Wise to become the leader among currency converter software in New Zealand, with 56.2% of the searches.
In September 2026, OFX overtook Xe and Airwallex to rank 3rd among currency converter software in New Zealand, with 5.8% of the searches.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using OFX’s and Western Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OFX
5 branded search terms
- ofx
- ofx currency converter
- ofx exchange
- ofx rates
- ofx transfer
Western Union
3 branded search terms
- western union
- western union rates
- westernunion
Other head-to-heads among currency converter software
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