Western Union vs Wise:Which is more popular?
In September 2026, Western Union had more branded searches than Wise among currency converter software in New Zealand. Western Union had about 33,300 branded searches, while Wise had 16,200. Western Union made up 56.2% of all currency converter software searches we track, and Wise accounted for 27.3%. When we asked ChatGPT and Google AI Overviews about currency converter software, Wise appeared in four of the five answers and Western Union in none.
Who do people search for more?
Western Union, about 2 searches for every 1 for Wise
Who does AI mention more?
Wise, mentioned in 4 of 5 answers, Western Union in 0
Who does AI recommend more?
Wise, the only one of the two named
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Top currency converter software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Wise was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Western Union did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Xe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Wise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
OFX2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Airwallex2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OANDA2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Western Union0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about currency converter software
5 answers
Asked ChatGPT
“Which currency converter software should I use in New Zealand?”
Asked ChatGPT
“What are the best currency converter software options in New Zealand?”
Asked ChatGPT
“What's the best currency converter software in New Zealand for international payments?”
Searched Google, AI Overview
“best currency converter”
Searched Google, AI Overview
“exchange rate software”
- 1Xe
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Western Union or Wise more popular in search?
This chart shows how often people search Google for Western Union and Wise by name. Each line represents a brand's share of searches for all six currency converter software we track, month by month, from searches in New Zealand.
Share of searches by month for Western Union, Wise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Western Union | Wise | OFX | Xe | Airwallex | OANDA |
|---|---|---|---|---|---|---|
| Oct 2025 | 76.3% | 4.5% | 3.7% | 8.2% | 4.3% | 3% |
| Nov 2025 | 80.1% | 3.4% | 3.2% | 7.1% | 3.7% | 2.6% |
| Dec 2025 | 79.8% | 3.3% | 3% | 5.7% | 5.7% | 2.5% |
| Jan 2026 | 79% | 4.2% | 3.6% | 7% | 3.7% | 2.5% |
| Feb 2026 | 79.4% | 4.4% | 2.9% | 7% | 3.7% | 2.5% |
| Mar 2026 | 61.8% | 16.8% | 7.9% | 6.7% | 4.4% | 2.4% |
| Apr 2026 | 28.6% | 64.4% | 1.3% | 3.1% | 1.7% | 0.91% |
| May 2026 | 16% | 79.8% | 0.74% | 1.7% | 1.2% | 0.62% |
| Jun 2026 | 27.5% | 62.4% | 3.6% | 3% | 2.4% | 1.1% |
| Jul 2026 | 28.3% | 64.9% | 1.1% | 2.5% | 2% | 1.1% |
| Aug 2026 | 41% | 51.3% | 1.4% | 2.9% | 2.4% | 1% |
| Sep 2026 | 56.2% | 27.3% | 5.8% | 4.9% | 4.1% | 1.7% |
How has the Western Union and Wise comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Wise took it in April 2026, Western Union took it in September 2026.
- Across the 12 months ending September 2026, Western Union’s share of searches among currency converter software in New Zealand moved from 76.3% to 56.2%, and its estimated monthly branded searches moved from 33.4K to 33.3K.
- Across the 12 months ending September 2026, Wise’s share of searches among currency converter software in New Zealand moved from 4.5% to 27.3%, and its estimated monthly branded searches moved from 2K to 16.2K.
How did search popularity change for New Zealand currency converter software in September 2026?
2 changes
In September 2026, Western Union overtook Wise to become the leader among currency converter software in New Zealand, with 56.2% of the searches.
In September 2026, Wise lost share of searches among currency converter software in New Zealand, from 51.3% to 27.3%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Western Union’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Western Union
3 branded search terms
- western union
- western union rates
- westernunion
Wise
7 branded search terms
- wise business
- wise converter
- wise currency converter
- wise fx
- wise transfer
- wise visa
- wise web
Other head-to-heads among currency converter software
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