Brandwave

How popular isWise?

In October 2026, people searched for Wise by name about 5,810 times in New Zealand, a 16.9% increase from the previous year. These searches made up 5.6% of all New Zealand money transfer service searches, placing Wise sixth out of eight services. When we asked both ChatGPT and Google AI Overviews about money transfer services, Wise appeared in all answers and was the most recommended of the eight.

Search and AI answers in October 2026

Wise is the sixth most searched of 8 competitors and the most recommended in the AI answers we collected.

  1. Western UnionShare of searches 43.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  2. RevolutShare of searches 13.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. MoneyGramShare of searches 12%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. XeShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. WiseShare of searches 5.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top money transfer services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise appeared in all five answers. Wise is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wise1st
  2. Remitly2nd
  3. OFX3rd
  4. Xe4th
  5. Western Union5th
  6. Revolut–
  7. MoneyGram–
  8. WorldRemit–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Western Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wise5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remitly4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • OFX3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Revolut0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MoneyGram0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WorldRemit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about money transfer services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for Wise compared with other New Zealand money transfer services?

Wise against money transfer services in New Zealand, by month

Share of searches by month for Western Union, Revolut, MoneyGram, Xe, Remitly, Wise, OFX. The figures are in the table below the chart.

View monthly share of searches table
MonthWestern UnionRevolutMoneyGramXeRemitlyWiseOFXWorldRemit
Nov 202550.9%10.4%9.7%9.3%13.3%3.8%2.1%0.5%
Dec 202553.6%10.9%10.3%9.8%9.4%3.3%2.1%0.54%
Jan 202650.3%12.6%9.5%11.1%9%4.4%2.6%0.51%
Feb 202654%11.1%10.2%9.8%8%4.1%2.3%0.53%
Mar 202643.7%10.9%8.2%9.7%8%13.2%5.7%0.54%
Apr 202624.2%5%4.5%5.4%4.3%55.1%1.1%0.2%
May 202614.2%3.6%3.3%3.2%3.3%71.5%0.73%0.17%
Jun 202622.8%7.1%4.4%5.1%5%52.5%3.1%0.23%
Jul 202623.4%7.5%5.3%4.2%4.3%54.2%0.95%0.2%
Aug 202631.9%6.9%7.1%5.8%5.8%41.1%1.1%0.26%
Sep 202637.8%12%8.8%8.5%8.3%19.8%4.5%0.32%
Oct 202643.6%13.6%12%9.9%9.7%5.6%5.4%0.28%

  1. 1.Western Union

    43.6%

    Held 1st. 33.3K estimated branded searches, 0% vs prior month. Share +5.8 points.

  2. 2.Revolut

    13.6%

    Moved from 3rd to 2nd. 10.4K estimated branded searches, -1.6% vs prior month. Share +1.6 points.

  3. 3.MoneyGram

    12%

    Moved from 4th to 3rd. 9.1K estimated branded searches, +17.7% vs prior month. Share +3.2 points.

  4. 4.Xe

    9.9%

    Moved from 5th to 4th. 7.5K estimated branded searches, +0.8% vs prior month. Share +1.4 points.

  5. 5.Remitly

    9.7%

    Moved from 6th to 5th. 7.4K estimated branded searches, +0.82% vs prior month. Share +1.4 points.

  6. 6.Wise

    5.6%

    Moved from 2nd to 6th. 4.2K estimated branded searches, -75.6% vs prior month. Share -14.2 points.

  7. 7.OFX

    5.4%

    Held 7th. 4.1K estimated branded searches, +3.6% vs prior month. Share +0.9 points.

  8. 8.WorldRemit

    0.28%

    Held 8th. 210 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Wise and its closest rivals

Every comparison with Wise

31 comparisons

How has branded search demand for Wise changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Wise in New Zealand rose from 5K to 5.8K.
  • Across the 12 months ending October 2026, Wise’s share of searches among money transfer services in New Zealand increased from 3.8% to 5.6%.
  • Across the 12 months ending October 2026, Wise’s share of searches among money transfer services in New Zealand peaked at 71.5% in May 2026 and was lowest at 3.3% in December 2025.

How did search popularity change for New Zealand money transfer services in October 2026?

6 changes

  1. In October 2026, Revolut overtook Wise to rank 2nd among money transfer services in New Zealand, with 13.6% of the searches.

  2. In October 2026, MoneyGram overtook Wise to rank 3rd among money transfer services in New Zealand, with 12% of the searches.

  3. In October 2026, Xe overtook Wise to rank 4th among money transfer services in New Zealand, with 9.9% of the searches.

  4. In October 2026, Remitly overtook Wise to rank 5th among money transfer services in New Zealand, with 9.7% of the searches.

  5. In October 2026, Western Union gained share of searches among money transfer services in New Zealand, from 37.8% to 43.6%.

  6. In October 2026, OFX gained share of searches among money transfer services in New Zealand, from 4.5% to 5.4%.

How are Wise’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wise business
  • wise converter
  • wise currency converter
  • wise exchange rate
  • wise fx
  • wise international transfer
  • wise money transfer
  • wise payments
  • wise payments ltd
  • wise send money
  • wise transfer
  • wise visa
  • wise web

Do you work for Wise? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Wise compete?

Wise is ranked by how often people search for it in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Money transfer services6th of 85.6%Shown above
Payment processors9th of 150.83%Show ranking
Currency converter software4th of 67.4%Show ranking
Neo-banks and everyday money apps2nd of 714.5%Show ranking
Corporate card platforms2nd of 74.1%Show ranking
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Is Wise your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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