Brandwave

How popular isWise in search?

In August 2026, there were an estimated 32.3K branded searches for Wise in New Zealand which held steady over the last 11 months. Wise holds 26.4% estimated Share of Search among New Zealand money transfer services and is ranked 2nd of 8 competitors for search popularity.

Share of Search, August 2026
  1. Western Union41.4%
  2. Wise26.4%
  3. Revolut9.5%
  4. MoneyGram9.4%
  5. Remitly7.4%
  6. Xe4.3%
  7. OFX1.3%
  8. WorldRemit0.38%
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Which money transfer services compete with Wise?

Wise against money transfer services in New Zealand, by month

Share of Search by month for Western Union, Wise, Revolut, MoneyGram, Remitly, Xe. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionWiseRevolutMoneyGramRemitlyXeOFXWorldRemit
Oct 202540.6%27.8%8%8.5%7.8%5.2%1.6%0.6%
Nov 202542.2%24.9%8.6%8.4%9.3%4.6%1.4%0.51%
Dec 202543.9%25.4%8.9%9.3%6.8%3.9%1.4%0.48%
Jan 202640.7%28.6%9.7%7.9%6.5%4.4%1.8%0.43%
Feb 202643.1%26%9.2%8.9%6.1%4.6%1.6%0.47%
Mar 202640.8%24.9%9.8%7.7%6.9%5.3%4.2%0.5%
Apr 202643%25.9%8.7%7.9%7.1%5.3%1.7%0.38%
May 202638.7%27.9%9.2%8.7%8%5.2%1.8%0.44%
Jun 202636.8%27.4%11.6%7.5%7.4%4.8%4%0.41%
Jul 202639.7%24.9%12.6%9.2%7.2%4.5%1.5%0.37%
Aug 202641.4%26.4%9.5%9.4%7.4%4.3%1.3%0.38%
Sep 2026————————

  1. 1.Western Union

    41.4%

    held 1st · 50.8K estimated branded searches · +18.7% vs prior month · +1.7 points

  2. 2.Wise

    26.4%

    held 2nd · 32.3K estimated branded searches · +20.6% vs prior month · +1.5 points

  3. 3.Revolut

    9.5%

    held 3rd · 11.6K estimated branded searches · -14.2% vs prior month · -3.1 points

  4. 4.MoneyGram

    9.4%

    held 4th · 11.5K estimated branded searches · +15.7% vs prior month · +0.1 points

  5. 5.Remitly

    7.4%

    held 5th · 9.1K estimated branded searches · +16.4% vs prior month · +0.2 points

  6. 6.Xe

    4.3%

    held 6th · 5.3K estimated branded searches · +7.4% vs prior month · -0.3 points

  7. 7.OFX

    1.3%

    held 7th · 1.6K estimated branded searches · +4.5% vs prior month · -0.1 points

  8. 8.WorldRemit

    0.38%

    held 8th · 460 estimated branded searches · +15% vs prior month · 0 points

Compare search popularity between Wise and its closest rivals

How has branded search demand for Wise changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wise in New Zealand held steady, from 31.9K to 32.3K.
  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer services in New Zealand decreased from 27.8% to 26.4%.
  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer services in New Zealand peaked at 28.6% in January 2026 and was lowest at 24.9% in March 2026.

How did search popularity change for New Zealand money transfer services in August 2026?

  1. In August 2026, Western Union gained estimated Share of Search among money transfer services in New Zealand, from 39.7% to 41.4%.

  2. In August 2026, Wise gained estimated Share of Search among money transfer services in New Zealand, from 24.9% to 26.4%.

  3. In August 2026, Revolut lost estimated Share of Search among money transfer services in New Zealand, from 12.6% to 9.5%.

  4. Xe’s estimated Share of Search among money transfer services in New Zealand has lost ground for 3 months in a row, from 5.2% to 4.3% in August 2026.

  5. Estimated monthly branded searches for MoneyGram in New Zealand rose 18.1% over 11 measured months, from 9.7K to 11.5K in August 2026.

  6. Estimated monthly branded searches for WorldRemit in New Zealand fell 33.3% over 11 measured months, from 690 to 460 in August 2026.

Which neo-banks and everyday money apps compete with Wise?

Wise against neo-banks and everyday money apps in New Zealand, by month

Share of Search by month for Wise, Revolut. The figures are in the table below the chart.

View monthly share of search table
MonthWiseRevolutDoshPayapEmergeBooster Savvy
Oct 202570.6%20.3%2.9%3.5%1.4%1.3%
Nov 202567.8%23.5%2.2%4%1.6%1%
Dec 202568.8%24%1.9%2.8%1.5%1%
Jan 202669.8%23.6%3%1.6%0.97%1.1%
Feb 202666.7%23.5%4.1%3.4%1.3%1%
Mar 202666.3%26.1%2.7%2.6%1.4%0.97%
Apr 202670.9%23.7%2%1.1%1%1.3%
May 202671%23.5%2%1.1%1.4%1.1%
Jun 202666.6%28.3%1.9%1%1.2%1%
Jul 202663%31.9%1.7%0.92%1.4%1.1%
Aug 202669.5%25%1.9%1.3%1.2%1%
Sep 2026——————

  1. 1.Wise

    69.5%

    held 1st · 32.3K estimated branded searches · +20.6% vs prior month · +6.5 points

  2. 2.Revolut

    25%

    held 2nd · 11.6K estimated branded searches · -14.2% vs prior month · -6.9 points

  3. 3.Dosh

    1.9%

    held 3rd · 890 estimated branded searches · +20.3% vs prior month · +0.2 points

  4. 4.Payap

    1.3%

    moved from 6th to 4th · 590 estimated branded searches · +51.3% vs prior month · +0.4 points

  5. 5.Emerge

    1.2%

    moved from 4th to 5th · 580 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Booster Savvy

    1%

    moved from 5th to 6th · 480 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Wise and its closest rivals

How has branded search demand for Wise changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among neo-banks and everyday money apps in New Zealand decreased from 70.6% to 69.5%.
  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 71% in May 2026 and was lowest at 63% in July 2026.

How did search popularity change for New Zealand neo-banks and everyday money apps in August 2026?

  1. In August 2026, Wise gained estimated Share of Search among neo-banks and everyday money apps in New Zealand, from 63% to 69.5%.

  2. In August 2026, Revolut lost estimated Share of Search among neo-banks and everyday money apps in New Zealand, from 31.9% to 25%.

  3. In August 2026, Payap rose from 6th to 4th among neo-banks and everyday money apps in New Zealand.

  4. In August 2026, Booster Savvy fell from 5th to 6th among neo-banks and everyday money apps in New Zealand.

  5. In August 2026, Emerge fell from 4th to 5th among neo-banks and everyday money apps in New Zealand.

  6. Estimated monthly branded searches for Dosh in New Zealand fell 32.6% over 11 measured months, from 1.3K to 890 in August 2026.

How is Wise measured?

Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • wise
  • wise business
  • wise com
  • wise exchange rate
  • wise fx
  • wise international transfer
  • wise money transfer
  • wise near me
  • wise new zealand
  • Wise NZ
  • wise online
  • wise payments
  • wise payments ltd
  • wise send money
  • wise visa
  • wise web
  • www wise

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