Brandwave

Money transfer services in New Zealand:Which brands are most popular in search?

In August 2026, Western Union was the most searched among money transfer services in New Zealand, with an estimated 50.8K branded searches and 41.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Western Union41.4%
  2. Wise26.4%
  3. Revolut9.5%
  4. MoneyGram9.4%
  5. Remitly7.4%
  6. Xe4.3%
  7. OFX1.3%
  8. WorldRemit0.38%

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Share of SearchLeaderboard

Compare the services New Zealanders use to send money overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among money transfer services in New Zealand, by month

Share of Search by month for Western Union, Wise, Revolut, MoneyGram, Remitly, Xe. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionWiseRevolutMoneyGramRemitlyXeOFXWorldRemit
Oct 202540.6%27.8%8%8.5%7.8%5.2%1.6%0.6%
Nov 202542.2%24.9%8.6%8.4%9.3%4.6%1.4%0.51%
Dec 202543.9%25.4%8.9%9.3%6.8%3.9%1.4%0.48%
Jan 202640.7%28.6%9.7%7.9%6.5%4.4%1.8%0.43%
Feb 202643.1%26%9.2%8.9%6.1%4.6%1.6%0.47%
Mar 202640.8%24.9%9.8%7.7%6.9%5.3%4.2%0.5%
Apr 202643%25.9%8.7%7.9%7.1%5.3%1.7%0.38%
May 202638.7%27.9%9.2%8.7%8%5.2%1.8%0.44%
Jun 202636.8%27.4%11.6%7.5%7.4%4.8%4%0.41%
Jul 202639.7%24.9%12.6%9.2%7.2%4.5%1.5%0.37%
Aug 202641.4%26.4%9.5%9.4%7.4%4.3%1.3%0.38%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Western Union

    41.4%

    held 1st · 50.8K estimated branded searches · +18.7% vs prior month · +1.7 points

  2. 2.Wise

    26.4%

    held 2nd · 32.3K estimated branded searches · +20.6% vs prior month · +1.5 points

  3. 3.Revolut

    9.5%

    held 3rd · 11.6K estimated branded searches · -14.2% vs prior month · -3.1 points

  4. 4.MoneyGram

    9.4%

    held 4th · 11.5K estimated branded searches · +15.7% vs prior month · +0.1 points

  5. 5.Remitly

    7.4%

    held 5th · 9.1K estimated branded searches · +16.4% vs prior month · +0.2 points

  6. 6.Xe

    4.3%

    held 6th · 5.3K estimated branded searches · +7.4% vs prior month · -0.3 points

  7. 7.OFX

    1.3%

    held 7th · 1.6K estimated branded searches · +4.5% vs prior month · -0.1 points

  8. 8.WorldRemit

    0.38%

    held 8th · 460 estimated branded searches · +15% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among money transfer services in New Zealand?

In August 2026, Western Union was the most searched among money transfer services in New Zealand, with an estimated 50.8K branded searches and 41.4% estimated Share of Search within this set. Wise is in 2nd place, 15.1 percentage points behind at 26.4% Share of Search.

New Zealand money transfer services, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Western Union40.6% → 41.4%43.9%Dec 202536.8%Jun 20261st
Wise27.8% → 26.4%28.6%Jan 202624.9%Mar 20262nd
Revolut8% → 9.5%12.6%Jul 20268%Oct 20254th → 3rd
MoneyGram8.5% → 9.4%9.4%Aug 20267.5%Jun 20263rd → 4th
Remitly7.8% → 7.4%9.3%Nov 20256.1%Feb 20265th
Xe5.2% → 4.3%5.3%Apr 20263.9%Dec 20256th
OFX1.6% → 1.3%4.2%Mar 20261.3%Aug 20267th
WorldRemit0.6% → 0.38%0.6%Oct 20250.37%Jul 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services in New Zealand increased from 40.6% to 41.4%.
  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer services in New Zealand decreased from 27.8% to 26.4%.
  • Across the 11 months ending August 2026, Revolut’s estimated Share of Search among money transfer services in New Zealand increased from 8% to 9.5%.
  • Across the 11 months ending August 2026, MoneyGram’s estimated Share of Search among money transfer services in New Zealand increased from 8.5% to 9.4%.
  • Across the 11 months ending August 2026, Xe’s estimated Share of Search among money transfer services in New Zealand decreased from 5.2% to 4.3%.
  • Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services in New Zealand peaked at 43.9% in December 2025 and was lowest at 36.8% in June 2026.
  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer services in New Zealand peaked at 28.6% in January 2026 and was lowest at 24.9% in March 2026.
  • Across the 11 months ending August 2026, Revolut’s estimated Share of Search among money transfer services in New Zealand peaked at 12.6% in July 2026 and was lowest at 8% in October 2025.
  • Across the 11 months ending August 2026, MoneyGram’s estimated Share of Search among money transfer services in New Zealand peaked at 9.4% in August 2026 and was lowest at 7.5% in June 2026.
  • Across the 11 months ending August 2026, Remitly’s estimated Share of Search among money transfer services in New Zealand peaked at 9.3% in November 2025 and was lowest at 6.1% in February 2026.
  • Across the 11 months ending August 2026, Xe’s estimated Share of Search among money transfer services in New Zealand peaked at 5.3% in April 2026 and was lowest at 3.9% in December 2025.
  • Across the 11 months ending August 2026, OFX’s estimated Share of Search among money transfer services in New Zealand peaked at 4.2% in March 2026 and was lowest at 1.3% in August 2026.
  • Across the 11 months ending August 2026, Revolut rose from 4th to 3rd among money transfer services in New Zealand.
  • Across the 11 months ending August 2026, MoneyGram fell from 3rd to 4th among money transfer services in New Zealand.
  • Across the 11 months ending August 2026, Remitly, OFX and WorldRemit held steady: their estimated Share of Search among money transfer services in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand money transfer services in August 2026?

  1. In August 2026, Western Union gained estimated Share of Search among money transfer services in New Zealand, from 39.7% to 41.4%.

  2. In August 2026, Wise gained estimated Share of Search among money transfer services in New Zealand, from 24.9% to 26.4%.

  3. In August 2026, Revolut lost estimated Share of Search among money transfer services in New Zealand, from 12.6% to 9.5%.

  4. Xe’s estimated Share of Search among money transfer services in New Zealand has lost ground for 3 months in a row, from 5.2% to 4.3% in August 2026.

  5. Estimated monthly branded searches for MoneyGram in New Zealand rose 18.1% over 11 measured months, from 9.7K to 11.5K in August 2026.

  6. Estimated monthly branded searches for WorldRemit in New Zealand fell 33.3% over 11 measured months, from 690 to 460 in August 2026.

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