Western Union vs Wise:Which is more popular by branded search in New Zealand?
In August 2026, Western Union had more branded searches than Wise among money transfer services in New Zealand. Western Union was estimated to have 50.8K branded searches compared to Wise’s 32.3K, and held a 41.4% Share of Search versus Wise’s 26.4%.
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Which is more popular in search, Western Union or Wise?
Compare the services New Zealanders use to send money overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Western Union, Wise. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Wise | Revolut | MoneyGram | Remitly | Xe | OFX | WorldRemit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.8% | 8% | 8.5% | 7.8% | 5.2% | 1.6% | 0.6% |
| Nov 2025 | 42.2% | 24.9% | 8.6% | 8.4% | 9.3% | 4.6% | 1.4% | 0.51% |
| Dec 2025 | 43.9% | 25.4% | 8.9% | 9.3% | 6.8% | 3.9% | 1.4% | 0.48% |
| Jan 2026 | 40.7% | 28.6% | 9.7% | 7.9% | 6.5% | 4.4% | 1.8% | 0.43% |
| Feb 2026 | 43.1% | 26% | 9.2% | 8.9% | 6.1% | 4.6% | 1.6% | 0.47% |
| Mar 2026 | 40.8% | 24.9% | 9.8% | 7.7% | 6.9% | 5.3% | 4.2% | 0.5% |
| Apr 2026 | 43% | 25.9% | 8.7% | 7.9% | 7.1% | 5.3% | 1.7% | 0.38% |
| May 2026 | 38.7% | 27.9% | 9.2% | 8.7% | 8% | 5.2% | 1.8% | 0.44% |
| Jun 2026 | 36.8% | 27.4% | 11.6% | 7.5% | 7.4% | 4.8% | 4% | 0.41% |
| Jul 2026 | 39.7% | 24.9% | 12.6% | 9.2% | 7.2% | 4.5% | 1.5% | 0.37% |
| Aug 2026 | 41.4% | 26.4% | 9.5% | 9.4% | 7.4% | 4.3% | 1.3% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Western Union and Wise comparison changed over the last 12 months?
3 findings
- Western Union was ahead of Wise in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services in New Zealand moved from 40.6% to 41.4%, and its estimated monthly branded searches moved from 46.6K to 50.8K.
- Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer services in New Zealand moved from 27.8% to 26.4%, and its estimated monthly branded searches moved from 31.9K to 32.3K.
How did search popularity change for New Zealand money transfer services in August 2026?
2 changes
In August 2026, Western Union gained estimated Share of Search among money transfer services in New Zealand, from 39.7% to 41.4%.
In August 2026, Wise gained estimated Share of Search among money transfer services in New Zealand, from 24.9% to 26.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Western Union’s and Wise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Western Union
16 branded search terms
- western union
- western union bank transfer
- western union fx rates
- western union money changer rate
- western union near me
- western union near me open now
- western union nz
- western union online
- western union price today
- western union rates
- western union send money
- western union sylvia park
- westernunion
- westernunion com
- westernunion nz
- westernunion send money
Wise
17 branded search terms
- wise
- wise business
- wise com
- wise exchange rate
- wise fx
- wise international transfer
- wise money transfer
- wise near me
- wise new zealand
- Wise NZ
- wise online
- wise payments
- wise payments ltd
- wise send money
- wise visa
- wise web
- www wise
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