How popular isWestern Union in search?
In August 2026, there were an estimated 50.8K branded searches for Western Union in New Zealand which is up 9% over the last 11 months. Western Union holds 41.4% estimated Share of Search among New Zealand money transfer services and is ranked 1st of 8 competitors for search popularity.
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Which money transfer services compete with Western Union?
Share of Search by month for Western Union, Wise, Revolut, MoneyGram, Remitly, Xe. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Wise | Revolut | MoneyGram | Remitly | Xe | OFX | WorldRemit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.8% | 8% | 8.5% | 7.8% | 5.2% | 1.6% | 0.6% |
| Nov 2025 | 42.2% | 24.9% | 8.6% | 8.4% | 9.3% | 4.6% | 1.4% | 0.51% |
| Dec 2025 | 43.9% | 25.4% | 8.9% | 9.3% | 6.8% | 3.9% | 1.4% | 0.48% |
| Jan 2026 | 40.7% | 28.6% | 9.7% | 7.9% | 6.5% | 4.4% | 1.8% | 0.43% |
| Feb 2026 | 43.1% | 26% | 9.2% | 8.9% | 6.1% | 4.6% | 1.6% | 0.47% |
| Mar 2026 | 40.8% | 24.9% | 9.8% | 7.7% | 6.9% | 5.3% | 4.2% | 0.5% |
| Apr 2026 | 43% | 25.9% | 8.7% | 7.9% | 7.1% | 5.3% | 1.7% | 0.38% |
| May 2026 | 38.7% | 27.9% | 9.2% | 8.7% | 8% | 5.2% | 1.8% | 0.44% |
| Jun 2026 | 36.8% | 27.4% | 11.6% | 7.5% | 7.4% | 4.8% | 4% | 0.41% |
| Jul 2026 | 39.7% | 24.9% | 12.6% | 9.2% | 7.2% | 4.5% | 1.5% | 0.37% |
| Aug 2026 | 41.4% | 26.4% | 9.5% | 9.4% | 7.4% | 4.3% | 1.3% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 50.8K | +18.7% | +1.7 points | |
| 2, held 2nd | 26.4% | 32.3K | +20.6% | +1.5 points | |
| 3, held 3rd | 9.5% | 11.6K | -14.2% | -3.1 points | |
| 4, held 4th | 9.4% | 11.5K | +15.7% | +0.1 points | |
| 5, held 5th | 7.4% | 9.1K | +16.4% | +0.2 points | |
| 6, held 6th | 4.3% | 5.3K | +7.4% | -0.3 points | |
| 7, held 7th | 1.3% | 1.6K | +4.5% | -0.1 points | |
| 8, held 8th | 0.38% | 460 | +15% | 0 points |
41.4%
held 1st · 50.8K estimated branded searches · +18.7% vs prior month · +1.7 points
2.
Wise26.4%
held 2nd · 32.3K estimated branded searches · +20.6% vs prior month · +1.5 points
3.
Revolut9.5%
held 3rd · 11.6K estimated branded searches · -14.2% vs prior month · -3.1 points
9.4%
held 4th · 11.5K estimated branded searches · +15.7% vs prior month · +0.1 points
5.
Remitly7.4%
held 5th · 9.1K estimated branded searches · +16.4% vs prior month · +0.2 points
6.
Xe4.3%
held 6th · 5.3K estimated branded searches · +7.4% vs prior month · -0.3 points
7.
OFX1.3%
held 7th · 1.6K estimated branded searches · +4.5% vs prior month · -0.1 points
0.38%
held 8th · 460 estimated branded searches · +15% vs prior month · 0 points
Compare search popularity between Western Union and its closest rivals
How has branded search demand for Western Union changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Western Union in New Zealand rose from 46.6K to 50.8K.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services in New Zealand increased from 40.6% to 41.4%.
- Across the 11 months ending August 2026, Western Union’s estimated Share of Search among money transfer services in New Zealand peaked at 43.9% in December 2025 and was lowest at 36.8% in June 2026.
How did search popularity change for New Zealand money transfer services in August 2026?
6 changes
In August 2026, Western Union gained estimated Share of Search among money transfer services in New Zealand, from 39.7% to 41.4%.
In August 2026, Wise gained estimated Share of Search among money transfer services in New Zealand, from 24.9% to 26.4%.
In August 2026, Revolut lost estimated Share of Search among money transfer services in New Zealand, from 12.6% to 9.5%.
Xe’s estimated Share of Search among money transfer services in New Zealand has lost ground for 3 months in a row, from 5.2% to 4.3% in August 2026.
Estimated monthly branded searches for MoneyGram in New Zealand rose 18.1% over 11 measured months, from 9.7K to 11.5K in August 2026.
Estimated monthly branded searches for WorldRemit in New Zealand fell 33.3% over 11 measured months, from 690 to 460 in August 2026.
How is Western Union measured?
Brandwave collects information about searches that people make online using Western Union’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
16 branded search terms
- western union
- western union bank transfer
- western union fx rates
- western union money changer rate
- western union near me
- western union near me open now
- western union nz
- western union online
- western union price today
- western union rates
- western union send money
- western union sylvia park
- westernunion
- westernunion com
- westernunion nz
- westernunion send money
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Is Western Union your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.