How popular isOFX in search?
In August 2026, there were an estimated 1.6K branded searches for OFX in New Zealand which is down 8.9% over the last 11 months. OFX holds 1.3% estimated Share of Search among New Zealand money transfer services and is ranked 7th of 8 competitors for search popularity.
Western Union41.4%
Wise26.4%
Revolut9.5%MoneyGram9.4%
Remitly7.4%
Xe4.3%
OFX1.3%
WorldRemit0.38%
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Which money transfer services compete with OFX?
Share of Search by month for Western Union, Wise, Revolut, MoneyGram, Remitly, Xe, OFX. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Wise | Revolut | MoneyGram | Remitly | Xe | OFX | WorldRemit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.8% | 8% | 8.5% | 7.8% | 5.2% | 1.6% | 0.6% |
| Nov 2025 | 42.2% | 24.9% | 8.6% | 8.4% | 9.3% | 4.6% | 1.4% | 0.51% |
| Dec 2025 | 43.9% | 25.4% | 8.9% | 9.3% | 6.8% | 3.9% | 1.4% | 0.48% |
| Jan 2026 | 40.7% | 28.6% | 9.7% | 7.9% | 6.5% | 4.4% | 1.8% | 0.43% |
| Feb 2026 | 43.1% | 26% | 9.2% | 8.9% | 6.1% | 4.6% | 1.6% | 0.47% |
| Mar 2026 | 40.8% | 24.9% | 9.8% | 7.7% | 6.9% | 5.3% | 4.2% | 0.5% |
| Apr 2026 | 43% | 25.9% | 8.7% | 7.9% | 7.1% | 5.3% | 1.7% | 0.38% |
| May 2026 | 38.7% | 27.9% | 9.2% | 8.7% | 8% | 5.2% | 1.8% | 0.44% |
| Jun 2026 | 36.8% | 27.4% | 11.6% | 7.5% | 7.4% | 4.8% | 4% | 0.41% |
| Jul 2026 | 39.7% | 24.9% | 12.6% | 9.2% | 7.2% | 4.5% | 1.5% | 0.37% |
| Aug 2026 | 41.4% | 26.4% | 9.5% | 9.4% | 7.4% | 4.3% | 1.3% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 50.8K | +18.7% | +1.7 points | |
| 2, held 2nd | 26.4% | 32.3K | +20.6% | +1.5 points | |
| 3, held 3rd | 9.5% | 11.6K | -14.2% | -3.1 points | |
| 4, held 4th | 9.4% | 11.5K | +15.7% | +0.1 points | |
| 5, held 5th | 7.4% | 9.1K | +16.4% | +0.2 points | |
| 6, held 6th | 4.3% | 5.3K | +7.4% | -0.3 points | |
| 7, held 7th | 1.3% | 1.6K | +4.5% | -0.1 points | |
| 8, held 8th | 0.38% | 460 | +15% | 0 points |
41.4%
held 1st · 50.8K estimated branded searches · +18.7% vs prior month · +1.7 points
2.
Wise26.4%
held 2nd · 32.3K estimated branded searches · +20.6% vs prior month · +1.5 points
3.
Revolut9.5%
held 3rd · 11.6K estimated branded searches · -14.2% vs prior month · -3.1 points
9.4%
held 4th · 11.5K estimated branded searches · +15.7% vs prior month · +0.1 points
5.
Remitly7.4%
held 5th · 9.1K estimated branded searches · +16.4% vs prior month · +0.2 points
6.
Xe4.3%
held 6th · 5.3K estimated branded searches · +7.4% vs prior month · -0.3 points
7.
OFX1.3%
held 7th · 1.6K estimated branded searches · +4.5% vs prior month · -0.1 points
0.38%
held 8th · 460 estimated branded searches · +15% vs prior month · 0 points
Compare search popularity between OFX and its closest rivals
How has branded search demand for OFX changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for OFX in New Zealand fell from 1.8K to 1.6K.
- Across the 11 months ending August 2026, OFX’s estimated Share of Search among money transfer services in New Zealand peaked at 4.2% in March 2026 and was lowest at 1.3% in August 2026.
How did search popularity change for New Zealand money transfer services in August 2026?
6 changes
In August 2026, Western Union gained estimated Share of Search among money transfer services in New Zealand, from 39.7% to 41.4%.
In August 2026, Wise gained estimated Share of Search among money transfer services in New Zealand, from 24.9% to 26.4%.
In August 2026, Revolut lost estimated Share of Search among money transfer services in New Zealand, from 12.6% to 9.5%.
Xe’s estimated Share of Search among money transfer services in New Zealand has lost ground for 3 months in a row, from 5.2% to 4.3% in August 2026.
Estimated monthly branded searches for MoneyGram in New Zealand rose 18.1% over 11 measured months, from 9.7K to 11.5K in August 2026.
Estimated monthly branded searches for WorldRemit in New Zealand fell 33.3% over 11 measured months, from 690 to 460 in August 2026.
How is OFX measured?
Brandwave collects information about searches that people make online using OFX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- ofx
- ofx au
- ofx com
- ofx currency converter
- ofx exchange
- ofx near me
- ofx nz
- ofx online
- ofx rates
- ofx send money
- ofx transfer
Do you work for OFX? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is OFX your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.