OFX vs WorldRemit:Which is more popular by branded search in New Zealand?
In August 2026, OFX had more branded searches than WorldRemit among money transfer services in New Zealand. OFX was estimated to have 1.6K branded searches compared to WorldRemit’s 460, and held a 1.3% Share of Search versus WorldRemit’s 0.38%.
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Which is more popular in search, OFX or WorldRemit?
Compare the services New Zealanders use to send money overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OFX, WorldRemit. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Wise | Revolut | MoneyGram | Remitly | Xe | OFX | WorldRemit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.8% | 8% | 8.5% | 7.8% | 5.2% | 1.6% | 0.6% |
| Nov 2025 | 42.2% | 24.9% | 8.6% | 8.4% | 9.3% | 4.6% | 1.4% | 0.51% |
| Dec 2025 | 43.9% | 25.4% | 8.9% | 9.3% | 6.8% | 3.9% | 1.4% | 0.48% |
| Jan 2026 | 40.7% | 28.6% | 9.7% | 7.9% | 6.5% | 4.4% | 1.8% | 0.43% |
| Feb 2026 | 43.1% | 26% | 9.2% | 8.9% | 6.1% | 4.6% | 1.6% | 0.47% |
| Mar 2026 | 40.8% | 24.9% | 9.8% | 7.7% | 6.9% | 5.3% | 4.2% | 0.5% |
| Apr 2026 | 43% | 25.9% | 8.7% | 7.9% | 7.1% | 5.3% | 1.7% | 0.38% |
| May 2026 | 38.7% | 27.9% | 9.2% | 8.7% | 8% | 5.2% | 1.8% | 0.44% |
| Jun 2026 | 36.8% | 27.4% | 11.6% | 7.5% | 7.4% | 4.8% | 4% | 0.41% |
| Jul 2026 | 39.7% | 24.9% | 12.6% | 9.2% | 7.2% | 4.5% | 1.5% | 0.37% |
| Aug 2026 | 41.4% | 26.4% | 9.5% | 9.4% | 7.4% | 4.3% | 1.3% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the OFX and WorldRemit comparison changed over the last 12 months?
3 findings
- OFX was ahead of WorldRemit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, OFX’s estimated Share of Search among money transfer services in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.8K to 1.6K.
- Across the 11 months ending August 2026, WorldRemit’s estimated Share of Search among money transfer services in New Zealand moved from 0.6% to 0.38%, and its estimated monthly branded searches moved from 690 to 460.
How did search popularity change for New Zealand money transfer services in August 2026?
1 change
Estimated monthly branded searches for WorldRemit in New Zealand fell 33.3% over 11 measured months, from 690 to 460 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using OFX’s and WorldRemit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
OFX
11 branded search terms
- ofx
- ofx au
- ofx com
- ofx currency converter
- ofx exchange
- ofx near me
- ofx nz
- ofx online
- ofx rates
- ofx send money
- ofx transfer
WorldRemit
7 branded search terms
- worldremit
- worldremit com
- worldremit money transfer
- worldremit near me
- worldremit nz
- worldremit online
- worldremit send money
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.