How popular isXe in search?
In August 2026, there were an estimated 5.3K branded searches for Xe in New Zealand which is down 11.3% over the last 11 months. Xe holds 4.3% estimated Share of Search among New Zealand money transfer services and is ranked 6th of 8 competitors for search popularity.
Western Union41.4%
Wise26.4%
Revolut9.5%MoneyGram9.4%
Remitly7.4%
Xe4.3%
OFX1.3%
WorldRemit0.38%
Follow Xe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which money transfer services compete with Xe?
Share of Search by month for Western Union, Wise, Revolut, MoneyGram, Remitly, Xe. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Wise | Revolut | MoneyGram | Remitly | Xe | OFX | WorldRemit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.8% | 8% | 8.5% | 7.8% | 5.2% | 1.6% | 0.6% |
| Nov 2025 | 42.2% | 24.9% | 8.6% | 8.4% | 9.3% | 4.6% | 1.4% | 0.51% |
| Dec 2025 | 43.9% | 25.4% | 8.9% | 9.3% | 6.8% | 3.9% | 1.4% | 0.48% |
| Jan 2026 | 40.7% | 28.6% | 9.7% | 7.9% | 6.5% | 4.4% | 1.8% | 0.43% |
| Feb 2026 | 43.1% | 26% | 9.2% | 8.9% | 6.1% | 4.6% | 1.6% | 0.47% |
| Mar 2026 | 40.8% | 24.9% | 9.8% | 7.7% | 6.9% | 5.3% | 4.2% | 0.5% |
| Apr 2026 | 43% | 25.9% | 8.7% | 7.9% | 7.1% | 5.3% | 1.7% | 0.38% |
| May 2026 | 38.7% | 27.9% | 9.2% | 8.7% | 8% | 5.2% | 1.8% | 0.44% |
| Jun 2026 | 36.8% | 27.4% | 11.6% | 7.5% | 7.4% | 4.8% | 4% | 0.41% |
| Jul 2026 | 39.7% | 24.9% | 12.6% | 9.2% | 7.2% | 4.5% | 1.5% | 0.37% |
| Aug 2026 | 41.4% | 26.4% | 9.5% | 9.4% | 7.4% | 4.3% | 1.3% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 50.8K | +18.7% | +1.7 points | |
| 2, held 2nd | 26.4% | 32.3K | +20.6% | +1.5 points | |
| 3, held 3rd | 9.5% | 11.6K | -14.2% | -3.1 points | |
| 4, held 4th | 9.4% | 11.5K | +15.7% | +0.1 points | |
| 5, held 5th | 7.4% | 9.1K | +16.4% | +0.2 points | |
| 6, held 6th | 4.3% | 5.3K | +7.4% | -0.3 points | |
| 7, held 7th | 1.3% | 1.6K | +4.5% | -0.1 points | |
| 8, held 8th | 0.38% | 460 | +15% | 0 points |
41.4%
held 1st · 50.8K estimated branded searches · +18.7% vs prior month · +1.7 points
2.
Wise26.4%
held 2nd · 32.3K estimated branded searches · +20.6% vs prior month · +1.5 points
3.
Revolut9.5%
held 3rd · 11.6K estimated branded searches · -14.2% vs prior month · -3.1 points
9.4%
held 4th · 11.5K estimated branded searches · +15.7% vs prior month · +0.1 points
5.
Remitly7.4%
held 5th · 9.1K estimated branded searches · +16.4% vs prior month · +0.2 points
6.
Xe4.3%
held 6th · 5.3K estimated branded searches · +7.4% vs prior month · -0.3 points
7.
OFX1.3%
held 7th · 1.6K estimated branded searches · +4.5% vs prior month · -0.1 points
0.38%
held 8th · 460 estimated branded searches · +15% vs prior month · 0 points
Compare search popularity between Xe and its closest rivals
How has branded search demand for Xe changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Xe in New Zealand fell from 5.9K to 5.3K.
- Across the 11 months ending August 2026, Xe’s estimated Share of Search among money transfer services in New Zealand decreased from 5.2% to 4.3%.
- Across the 11 months ending August 2026, Xe’s estimated Share of Search among money transfer services in New Zealand peaked at 5.3% in April 2026 and was lowest at 3.9% in December 2025.
How did search popularity change for New Zealand money transfer services in August 2026?
6 changes
In August 2026, Western Union gained estimated Share of Search among money transfer services in New Zealand, from 39.7% to 41.4%.
In August 2026, Wise gained estimated Share of Search among money transfer services in New Zealand, from 24.9% to 26.4%.
In August 2026, Revolut lost estimated Share of Search among money transfer services in New Zealand, from 12.6% to 9.5%.
Xe’s estimated Share of Search among money transfer services in New Zealand has lost ground for 3 months in a row, from 5.2% to 4.3% in August 2026.
Estimated monthly branded searches for MoneyGram in New Zealand rose 18.1% over 11 measured months, from 9.7K to 11.5K in August 2026.
Estimated monthly branded searches for WorldRemit in New Zealand fell 33.3% over 11 measured months, from 690 to 460 in August 2026.
How is Xe measured?
Brandwave collects information about searches that people make online using Xe’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- xe com
- xe currency
- xe exchange rate
- xe money transfer
- xe nz
- xe send money
Do you work for Xe? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Xe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.