Brandwave

WorldRemit vs Xe:Which is more popular by branded search in New Zealand?

In August 2026, Xe had more branded searches than WorldRemit among money transfer services in New Zealand. Xe was estimated to have 5.3K branded searches compared to WorldRemit’s 460, and held a 4.3% Share of Search versus WorldRemit’s 0.38%.

Share of Search among money transfer services in New Zealand in August 2026Which is more popular in search, WorldRemit or Xe?
WorldRemit0.38%460 searches
vs
Xe4.3%5.3K searches

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Which is more popular in search, WorldRemit or Xe?

Compare the services New Zealanders use to send money overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

WorldRemit and Xe among money transfer services in New Zealand, by month

Share of Search by month for Xe, WorldRemit. The figures are in the table below the chart.

View monthly share of search table
MonthWestern UnionWiseRevolutMoneyGramRemitlyXeOFXWorldRemit
Oct 202540.6%27.8%8%8.5%7.8%5.2%1.6%0.6%
Nov 202542.2%24.9%8.6%8.4%9.3%4.6%1.4%0.51%
Dec 202543.9%25.4%8.9%9.3%6.8%3.9%1.4%0.48%
Jan 202640.7%28.6%9.7%7.9%6.5%4.4%1.8%0.43%
Feb 202643.1%26%9.2%8.9%6.1%4.6%1.6%0.47%
Mar 202640.8%24.9%9.8%7.7%6.9%5.3%4.2%0.5%
Apr 202643%25.9%8.7%7.9%7.1%5.3%1.7%0.38%
May 202638.7%27.9%9.2%8.7%8%5.2%1.8%0.44%
Jun 202636.8%27.4%11.6%7.5%7.4%4.8%4%0.41%
Jul 202639.7%24.9%12.6%9.2%7.2%4.5%1.5%0.37%
Aug 202641.4%26.4%9.5%9.4%7.4%4.3%1.3%0.38%
Sep 2026————————

How has the WorldRemit and Xe comparison changed over the last 12 months?

  • Xe was ahead of WorldRemit in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, WorldRemit’s estimated Share of Search among money transfer services in New Zealand moved from 0.6% to 0.38%, and its estimated monthly branded searches moved from 690 to 460.
  • Across the 11 months ending August 2026, Xe’s estimated Share of Search among money transfer services in New Zealand moved from 5.2% to 4.3%, and its estimated monthly branded searches moved from 5.9K to 5.3K.

How did search popularity change for New Zealand money transfer services in August 2026?

  1. Xe’s estimated Share of Search among money transfer services in New Zealand has lost ground for 3 months in a row, from 5.2% to 4.3% in August 2026.

  2. Estimated monthly branded searches for WorldRemit in New Zealand fell 33.3% over 11 measured months, from 690 to 460 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using WorldRemit’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

WorldRemit

7 branded search terms

  • worldremit
  • worldremit com
  • worldremit money transfer
  • worldremit near me
  • worldremit nz
  • worldremit online
  • worldremit send money

Xe

6 branded search terms

  • xe com
  • xe currency
  • xe exchange rate
  • xe money transfer
  • xe nz
  • xe send money

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.