Brandwave

How popular isWise?

In September 2026, people searched for Wise by name about 20,100 times in New Zealand, a 283.4% increase from the previous year. These searches made up 21.8% of all New Zealand neo-banks and everyday money app searches, placing Wise second out of seven apps. When we asked both ChatGPT and Google AI Overviews about neo-banks and everyday money apps, Wise appeared in two of the five answers and was the joint second most recommended of the seven.

Search and AI answers in September 2026

Wise is the second most searched of 7 competitors and the joint second most recommended in AI answers.

  1. RevolutShare of searches 64%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. WiseShare of searches 21.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. PayapShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. DoshShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Booster SavvyShare of searches 2.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top neo-banks and everyday money apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wise was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wise is the joint second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emerge1st
  2. Revolut2nd
  3. Wise2nd
  4. Debut4th
  5. Dosh5th
  6. Payap6th
  7. Booster Savvy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Revolut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dosh2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Emerge2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Debut2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Payap1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Booster Savvy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about neo-banks and everyday money apps

5 answers

  • Asked ChatGPT

    “Which digital bank should I use in New Zealand?”

    1. 1Revolut
    2. 2Wise

  • Asked ChatGPT

    “What are the best digital banks in New Zealand?”

    1. 1Wise
    2. 2Revolut

  • Asked ChatGPT

    “What's the best digital bank in New Zealand for everyday spending and saving?”

    1. Searched Google, AI Overview

      “digital banks nz”

      1. 1Emerge
      2. 2Dosh
      3. 3Payap
      4. 4Debut

    2. Searched Google, AI Overview

      “neo bank nz”

      1. 1Debut
      2. 2Emerge
      3. 3Dosh

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which neo-banks and everyday money apps compete with Wise?

    Wise against neo-banks and everyday money apps in New Zealand, by month

    Share of searches by month for Revolut, Wise, Payap, Dosh, Booster Savvy. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRevolutWisePayapDoshBooster SavvyEmergeDebut
    Oct 202552.3%20%11.6%9.6%4.3%1.9%0.36%
    Nov 202558.3%16.7%12.9%6.9%3.2%1.8%0.27%
    Dec 202560.3%19.2%9.1%6.3%3.4%1.5%0.21%
    Jan 202662.5%17.6%5.3%9.7%3.5%1.3%0.18%
    Feb 202656.1%16.3%10.4%12.5%3.1%1.4%0.2%
    Mar 202659.9%20.1%7.4%7.5%2.7%1.8%0.51%
    Apr 202663%20.8%3.5%6.6%4.3%1.5%0.29%
    May 202662%22.7%3.4%6.4%3.4%1.9%0.14%
    Jun 202667.1%19.4%3%5.7%3%1.6%0.13%
    Jul 202669%19.2%2.4%4.6%3%1.6%0.12%
    Aug 202662.2%22.7%4%6.1%3.3%1.8%0.07%
    Sep 202664%21.8%5.2%4.3%2.8%1.9%0.06%

    1. 1.Revolut

      64%

      Held 1st. 10.9K estimated branded searches, +19.4% vs prior month. Share +1.8 points.

    2. 2.Wise

      21.8%

      Held 2nd. 3.7K estimated branded searches, +11.4% vs prior month. Share -0.9 points.

    3. 3.Payap

      5.2%

      Moved from 4th to 3rd. 880 estimated branded searches, +49.2% vs prior month. Share +1.1 points.

    4. 4.Dosh

      4.3%

      Moved from 3rd to 4th. 740 estimated branded searches, -16.9% vs prior month. Share -1.7 points.

    5. 5.Booster Savvy

      2.8%

      Held 5th. 480 estimated branded searches, 0% vs prior month. Share -0.5 points.

    6. 6.Emerge

      1.9%

      Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

    7. 7.Debut

      0.06%

      Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Wise and its closest rivals

    Every comparison with Wise

    25 comparisons

    How has branded search demand for Wise changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Wise in New Zealand rose from 5.2K to 20.1K.
    • Across the 12 months ending September 2026, Wise’s share of searches among neo-banks and everyday money apps in New Zealand increased from 20% to 21.8%.
    • Across the 12 months ending September 2026, Wise’s share of searches among neo-banks and everyday money apps in New Zealand peaked at 22.7% in May 2026 and was lowest at 16.3% in February 2026.

    How did search popularity change for New Zealand neo-banks and everyday money apps in September 2026?

    6 changes

    1. In September 2026, Payap overtook Dosh to rank 3rd among neo-banks and everyday money apps in New Zealand, with 5.2% of the searches.

    2. In September 2026, Revolut gained share of searches among neo-banks and everyday money apps in New Zealand, from 62.2% to 64%.

    3. In September 2026, Dosh lost share of searches among neo-banks and everyday money apps in New Zealand, from 6.1% to 4.3%.

    4. In September 2026, Wise lost share of searches among neo-banks and everyday money apps in New Zealand, from 22.7% to 21.8%.

    5. Estimated monthly branded searches for Emerge in New Zealand rose 23.1% over 12 measured months, from 260 to 320 in September 2026.

    6. Estimated monthly branded searches for Debut in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

    How are Wise’s branded searches counted?

    13 search terms

    Brandwave collects information about searches that people make online using Wise’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • wise business
    • wise converter
    • wise currency converter
    • wise exchange rate
    • wise fx
    • wise international transfer
    • wise money transfer
    • wise payments
    • wise payments ltd
    • wise send money
    • wise transfer
    • wise visa
    • wise web

    Do you work for Wise? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Wise compete?

    Wise is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Money transfer services2nd of 820.6%Show ranking
    Send money brands2nd of 623%Show ranking
    Currency converter software2nd of 627.3%Show ranking
    Payment processors8th of 150.9%Show ranking
    Neo-banks and everyday money apps2nd of 721.8%Shown above
    Corporate card platforms2nd of 75.2%Show ranking
    Creator with pink hair and a pink jacket

    Is Wise your brand?

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