Wise vs Xe:Which is more popular by branded search in New Zealand?
In August 2026, Wise had more branded searches than Xe among money transfer services in New Zealand. Wise was estimated to have 32.3K branded searches compared to Xe’s 5.3K, and held a 26.4% Share of Search versus Xe’s 4.3%.
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Which is more popular in search, Wise or Xe?
Compare the services New Zealanders use to send money overseas. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wise, Xe. The figures are in the table below the chart.
View monthly share of search table
| Month | Western Union | Wise | Revolut | MoneyGram | Remitly | Xe | OFX | WorldRemit |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.8% | 8% | 8.5% | 7.8% | 5.2% | 1.6% | 0.6% |
| Nov 2025 | 42.2% | 24.9% | 8.6% | 8.4% | 9.3% | 4.6% | 1.4% | 0.51% |
| Dec 2025 | 43.9% | 25.4% | 8.9% | 9.3% | 6.8% | 3.9% | 1.4% | 0.48% |
| Jan 2026 | 40.7% | 28.6% | 9.7% | 7.9% | 6.5% | 4.4% | 1.8% | 0.43% |
| Feb 2026 | 43.1% | 26% | 9.2% | 8.9% | 6.1% | 4.6% | 1.6% | 0.47% |
| Mar 2026 | 40.8% | 24.9% | 9.8% | 7.7% | 6.9% | 5.3% | 4.2% | 0.5% |
| Apr 2026 | 43% | 25.9% | 8.7% | 7.9% | 7.1% | 5.3% | 1.7% | 0.38% |
| May 2026 | 38.7% | 27.9% | 9.2% | 8.7% | 8% | 5.2% | 1.8% | 0.44% |
| Jun 2026 | 36.8% | 27.4% | 11.6% | 7.5% | 7.4% | 4.8% | 4% | 0.41% |
| Jul 2026 | 39.7% | 24.9% | 12.6% | 9.2% | 7.2% | 4.5% | 1.5% | 0.37% |
| Aug 2026 | 41.4% | 26.4% | 9.5% | 9.4% | 7.4% | 4.3% | 1.3% | 0.38% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Wise and Xe comparison changed over the last 12 months?
3 findings
- Wise was ahead of Xe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Wise’s estimated Share of Search among money transfer services in New Zealand moved from 27.8% to 26.4%, and its estimated monthly branded searches moved from 31.9K to 32.3K.
- Across the 11 months ending August 2026, Xe’s estimated Share of Search among money transfer services in New Zealand moved from 5.2% to 4.3%, and its estimated monthly branded searches moved from 5.9K to 5.3K.
How did search popularity change for New Zealand money transfer services in August 2026?
2 changes
In August 2026, Wise gained estimated Share of Search among money transfer services in New Zealand, from 24.9% to 26.4%.
Xe’s estimated Share of Search among money transfer services in New Zealand has lost ground for 3 months in a row, from 5.2% to 4.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Wise’s and Xe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Wise
17 branded search terms
- wise
- wise business
- wise com
- wise exchange rate
- wise fx
- wise international transfer
- wise money transfer
- wise near me
- wise new zealand
- Wise NZ
- wise online
- wise payments
- wise payments ltd
- wise send money
- wise visa
- wise web
- www wise
Xe
6 branded search terms
- xe com
- xe currency
- xe exchange rate
- xe money transfer
- xe nz
- xe send money
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.