Brandwave

How popular isEmerge?

In September 2026, people searched for Emerge by name about 320 times in New Zealand, a 23.1% increase from the previous year. These searches made up 1.9% of all New Zealand neo-banks and everyday money app searches, placing Emerge sixth out of seven apps. When we asked both ChatGPT and Google AI Overviews about neo-banks and everyday money apps, Emerge appeared in two of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

Emerge is the sixth most searched of 7 competitors and the most recommended in AI answers.

  1. RevolutShare of searches 64%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. WiseShare of searches 21.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. PayapShare of searches 5.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. DoshShare of searches 4.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. EmergeShare of searches 1.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st

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Top neo-banks and everyday money apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Emerge was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Emerge is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Emerge1st
  2. Revolut2nd
  3. Wise2nd
  4. Debut4th
  5. Dosh5th
  6. Payap6th
  7. Booster Savvy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Revolut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dosh2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Emerge2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Debut2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Payap1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Booster Savvy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about neo-banks and everyday money apps

5 answers

  • Asked ChatGPT

    “Which digital bank should I use in New Zealand?”

    1. 1Revolut
    2. 2Wise

  • Asked ChatGPT

    “What are the best digital banks in New Zealand?”

    1. 1Wise
    2. 2Revolut

  • Asked ChatGPT

    “What's the best digital bank in New Zealand for everyday spending and saving?”

    1. Searched Google, AI Overview

      “digital banks nz”

      1. 1Emerge
      2. 2Dosh
      3. 3Payap
      4. 4Debut

    2. Searched Google, AI Overview

      “neo bank nz”

      1. 1Debut
      2. 2Emerge
      3. 3Dosh

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which neo-banks and everyday money apps compete with Emerge?

    Emerge against neo-banks and everyday money apps in New Zealand, by month

    Share of searches by month for Revolut, Wise, Payap, Dosh, Booster Savvy, Emerge. The figures are in the table below the chart.

    View monthly share of searches table
    MonthRevolutWisePayapDoshBooster SavvyEmergeDebut
    Oct 202552.3%20%11.6%9.6%4.3%1.9%0.36%
    Nov 202558.3%16.7%12.9%6.9%3.2%1.8%0.27%
    Dec 202560.3%19.2%9.1%6.3%3.4%1.5%0.21%
    Jan 202662.5%17.6%5.3%9.7%3.5%1.3%0.18%
    Feb 202656.1%16.3%10.4%12.5%3.1%1.4%0.2%
    Mar 202659.9%20.1%7.4%7.5%2.7%1.8%0.51%
    Apr 202663%20.8%3.5%6.6%4.3%1.5%0.29%
    May 202662%22.7%3.4%6.4%3.4%1.9%0.14%
    Jun 202667.1%19.4%3%5.7%3%1.6%0.13%
    Jul 202669%19.2%2.4%4.6%3%1.6%0.12%
    Aug 202662.2%22.7%4%6.1%3.3%1.8%0.07%
    Sep 202664%21.8%5.2%4.3%2.8%1.9%0.06%

    1. 1.Revolut

      64%

      Held 1st. 10.9K estimated branded searches, +19.4% vs prior month. Share +1.8 points.

    2. 2.Wise

      21.8%

      Held 2nd. 3.7K estimated branded searches, +11.4% vs prior month. Share -0.9 points.

    3. 3.Payap

      5.2%

      Moved from 4th to 3rd. 880 estimated branded searches, +49.2% vs prior month. Share +1.1 points.

    4. 4.Dosh

      4.3%

      Moved from 3rd to 4th. 740 estimated branded searches, -16.9% vs prior month. Share -1.7 points.

    5. 5.Booster Savvy

      2.8%

      Held 5th. 480 estimated branded searches, 0% vs prior month. Share -0.5 points.

    6. 6.Emerge

      1.9%

      Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

    7. 7.Debut

      0.06%

      Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Emerge and its closest rivals

    Every comparison with Emerge

    5 comparisons

    How has branded search demand for Emerge changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Emerge in New Zealand rose from 260 to 320.
    • Across the 12 months ending September 2026, Emerge’s share of searches among neo-banks and everyday money apps in New Zealand held steady at 1.9%.

    How did search popularity change for New Zealand neo-banks and everyday money apps in September 2026?

    6 changes

    1. In September 2026, Payap overtook Dosh to rank 3rd among neo-banks and everyday money apps in New Zealand, with 5.2% of the searches.

    2. In September 2026, Revolut gained share of searches among neo-banks and everyday money apps in New Zealand, from 62.2% to 64%.

    3. In September 2026, Dosh lost share of searches among neo-banks and everyday money apps in New Zealand, from 6.1% to 4.3%.

    4. In September 2026, Wise lost share of searches among neo-banks and everyday money apps in New Zealand, from 22.7% to 21.8%.

    5. Estimated monthly branded searches for Emerge in New Zealand rose 23.1% over 12 measured months, from 260 to 320 in September 2026.

    6. Estimated monthly branded searches for Debut in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

    How are Emerge’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Emerge’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • Emerge Bank
    • emerge banking

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    How the Brand Demand Index is measured

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