Neo-banks and everyday money apps in New Zealand:Which are most popular?

Name: Neo-banks and everyday money apps in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Revolut was the most searched neo-banks and everyday money app in New Zealand, accounting for 72.8% of all searches among the seven apps tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Revolut, Wise, Dosh, Emerge and Debut were mentioned most often, in two of the five answers. Emerge was recommended most often, coming first in one out of four responses that gave a list.

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Top neo-banks and everyday money apps in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Revolut, Wise, Dosh, Emerge and Debut were mentioned most often, in two of the five answers. Emerge was recommended most often, coming first in one out of four answers that gave a list. Revolut and Wise tied for second. Booster Savvy, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Revolut	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Wise	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Dosh	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Emerge	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Debut	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Payap	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Booster Savvy	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Revolut2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wise2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dosh2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Emerge2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Debut2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Payap1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Booster Savvy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about neo-banks and everyday money apps

5 answers

Asked ChatGPT
“Which digital bank should I use in New Zealand?”
1. 1Revolut
2. 2Wise
Asked ChatGPT
“What are the best digital banks in New Zealand?”
1. 1Wise
2. 2Revolut
Asked ChatGPT
“What's the best digital bank in New Zealand for everyday spending and saving?”
Searched Google, AI Overview
“digital banks nz”
1. 1Emerge
2. 2Dosh
3. 3Payap
4. 4Debut
Searched Google, AI Overview
“neo bank nz”
1. 1Debut
2. 2Emerge
3. 3Dosh

Not named in any answer:

Booster Savvy

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which neo-banks and everyday money apps do people search for most?

This chart shows how often people search Google for each neo-banks and everyday money app by name. Each line represents a brand's share of searches for all seven neo-banks and everyday money apps we track, month by month, from searches in New Zealand.

Share of searches among neo-banks and everyday money apps in New Zealand, by month

Month	Revolut	Wise	Dosh	Payap	Booster Savvy	Emerge	Debut
Nov 2025	58.6%	16.8%	6.9%	12.9%	3.3%	1.2%	0.27%
Dec 2025	60.6%	19.3%	6.3%	9.2%	3.4%	0.99%	0.21%
Jan 2026	62.8%	17.6%	9.7%	5.3%	3.5%	0.84%	0.18%
Feb 2026	56.3%	16.3%	12.6%	10.5%	3.1%	0.92%	0.2%
Mar 2026	60.2%	20.2%	7.6%	7.5%	2.8%	1.2%	0.52%
Apr 2026	63.2%	20.8%	6.6%	3.5%	4.3%	1.2%	0.29%
May 2026	62.5%	22.9%	6.5%	3.5%	3.5%	1%	0.14%
Jun 2026	67.5%	19.5%	5.7%	3%	3%	1.1%	0.13%
Jul 2026	69.4%	19.3%	4.6%	2.4%	3%	1.1%	0.13%
Aug 2026	62.6%	22.6%	6%	4%	3.3%	1.4%	0.07%
Sep 2026	64.3%	21.8%	4.3%	5.2%	2.8%	1.5%	0.06%
Oct 2026	72.8%	14.5%	4.9%	3.9%	2.6%	1.1%	0.07%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Revolut	72.8%	10.9K	-0.55%	+8.4 points
2, held 2nd	Wise	14.5%	2.2K	-41.2%	-7.2 points
3, moved from 4th to 3rd	Dosh	4.9%	740	0%	+0.6 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	PayapCentrapay	3.9%	590	-33%	-1.2 pointsmoved from 3rd to 4th
5, held 5th	Booster Savvy Booster Investment Management Limited	2.6%	390	-18.8%	-0.2 points
6, held 6th	Emerge	1.1%	170	-34.6%	-0.4 points
7, held 7th	Debut	0.07%	10	0%	0 points

1.Revolut
72.8%
Held 1st. 10.9K estimated branded searches, -0.55% vs prior month. Share +8.4 points.
2.Wise
14.5%
Held 2nd. 2.2K estimated branded searches, -41.2% vs prior month. Share -7.2 points.
3.Dosh
4.9%
Moved from 4th to 3rd. 740 estimated branded searches, 0% vs prior month. Share +0.6 points.
4.Payap
3.9%
Moved from 3rd to 4th. 590 estimated branded searches, -33% vs prior month. Share -1.2 points.
5.Booster Savvy
2.6%
Held 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.2 points.
6.Emerge
1.1%
Held 6th. 170 estimated branded searches, -34.6% vs prior month. Share -0.4 points.
7.Debut
0.07%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among neo-banks and everyday money apps in New Zealand?

7 brands

In October 2026, Revolut was the most searched among neo-banks and everyday money apps in New Zealand, with an estimated 10.9K branded searches, 72.8% of all searches for the seven tracked by the Brandwave Brand Demand Index. Wise is in 2nd place, 58.2 percentage points behind at 14.5%.

New Zealand neo-banks and everyday money apps, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Revolut	58.6% → 72.8%	72.8%Oct 2026	56.3%Feb 2026	1st
Wise	16.8% → 14.5%	22.9%May 2026	14.5%Oct 2026	2nd
Dosh	6.9% → 4.9%	12.6%Feb 2026	4.3%Sep 2026	4th → 3rd
Payap	12.9% → 3.9%	12.9%Nov 2025	2.4%Jul 2026	3rd → 4th
Booster Savvy	3.3% → 2.6%	4.3%Apr 2026	2.6%Oct 2026	5th
Emerge	1.2% → 1.1%	1.5%Sep 2026	0.84%Jan 2026	6th
Debut	0.27% → 0.07%	0.52%Mar 2026	0.06%Sep 2026	7th

Each finding as a sentence

Across the 12 months ending October 2026, Revolut’s share of searches among neo-banks and everyday money apps in New Zealand increased from 58.6% to 72.8%.
Across the 12 months ending October 2026, Wise’s share of searches among neo-banks and everyday money apps in New Zealand decreased from 16.8% to 14.5%.
Across the 12 months ending October 2026, Dosh’s share of searches among neo-banks and everyday money apps in New Zealand decreased from 6.9% to 4.9%.
Across the 12 months ending October 2026, Payap’s share of searches among neo-banks and everyday money apps in New Zealand decreased from 12.9% to 3.9%.
Across the 12 months ending October 2026, Booster Savvy’s share of searches among neo-banks and everyday money apps in New Zealand decreased from 3.3% to 2.6%.
Across the 12 months ending October 2026, Revolut’s share of searches among neo-banks and everyday money apps in New Zealand peaked at 72.8% in October 2026 and was lowest at 56.3% in February 2026.
Across the 12 months ending October 2026, Wise’s share of searches among neo-banks and everyday money apps in New Zealand peaked at 22.9% in May 2026 and was lowest at 14.5% in October 2026.
Across the 12 months ending October 2026, Dosh’s share of searches among neo-banks and everyday money apps in New Zealand peaked at 12.6% in February 2026 and was lowest at 4.3% in September 2026.
Across the 12 months ending October 2026, Payap’s share of searches among neo-banks and everyday money apps in New Zealand peaked at 12.9% in November 2025 and was lowest at 2.4% in July 2026.
Across the 12 months ending October 2026, Booster Savvy’s share of searches among neo-banks and everyday money apps in New Zealand peaked at 4.3% in April 2026 and was lowest at 2.6% in October 2026.
Across the 12 months ending October 2026, Dosh rose from 4th to 3rd among neo-banks and everyday money apps in New Zealand.
Across the 12 months ending October 2026, Payap fell from 3rd to 4th among neo-banks and everyday money apps in New Zealand.
Across the 12 months ending October 2026, Emerge and Debut held steady: their share of searches among neo-banks and everyday money apps in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand neo-banks and everyday money apps in October 2026?

6 changes

In October 2026, Dosh overtook Payap to rank 3rd among neo-banks and everyday money apps in New Zealand, with 4.9% of the searches.
In October 2026, Revolut gained share of searches among neo-banks and everyday money apps in New Zealand, from 64.3% to 72.8%.
In October 2026, Wise lost share of searches among neo-banks and everyday money apps in New Zealand, from 21.8% to 14.5%.
In October 2026, Payap lost share of searches among neo-banks and everyday money apps in New Zealand, from 5.2% to 3.9%.
Estimated monthly branded searches for Debut in New Zealand fell 75% over 12 measured months, from 40 to 10 in October 2026.
Estimated monthly branded searches for Booster Savvy in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in October 2026.

How are branded searches counted for neo-banks and everyday money apps?

27 search terms

Each brand's share of searches among neo-banks and everyday money apps comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.