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Neo-banks and everyday money apps in New Zealand:Which brands are most popular in search?

In August 2026, Wise was the most searched among neo-banks and everyday money apps in New Zealand, with an estimated 32.3K branded searches and 69.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Wise69.5%
  2. Revolut25%
  3. Dosh1.9%
  4. Payap1.3%
  5. Emerge1.2%
  6. Booster Savvy1%

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Share of SearchLeaderboard

Digital-first consumer money accounts, wallets and payment apps in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among neo-banks and everyday money apps in New Zealand, by month

Share of Search by month for Wise, Revolut. The figures are in the table below the chart.

View monthly share of search table
MonthWiseRevolutDoshPayapEmergeBooster Savvy
Oct 202570.6%20.3%2.9%3.5%1.4%1.3%
Nov 202567.8%23.5%2.2%4%1.6%1%
Dec 202568.8%24%1.9%2.8%1.5%1%
Jan 202669.8%23.6%3%1.6%0.97%1.1%
Feb 202666.7%23.5%4.1%3.4%1.3%1%
Mar 202666.3%26.1%2.7%2.6%1.4%0.97%
Apr 202670.9%23.7%2%1.1%1%1.3%
May 202671%23.5%2%1.1%1.4%1.1%
Jun 202666.6%28.3%1.9%1%1.2%1%
Jul 202663%31.9%1.7%0.92%1.4%1.1%
Aug 202669.5%25%1.9%1.3%1.2%1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Wise

    69.5%

    held 1st · 32.3K estimated branded searches · +20.6% vs prior month · +6.5 points

  2. 2.Revolut

    25%

    held 2nd · 11.6K estimated branded searches · -14.2% vs prior month · -6.9 points

  3. 3.Dosh

    1.9%

    held 3rd · 890 estimated branded searches · +20.3% vs prior month · +0.2 points

  4. 4.Payap

    1.3%

    moved from 6th to 4th · 590 estimated branded searches · +51.3% vs prior month · +0.4 points

  5. 5.Emerge

    1.2%

    moved from 4th to 5th · 580 estimated branded searches · 0% vs prior month · -0.1 points

  6. 6.Booster Savvy

    1%

    moved from 5th to 6th · 480 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among neo-banks and everyday money apps in New Zealand?

In August 2026, Wise was the most searched among neo-banks and everyday money apps in New Zealand, with an estimated 32.3K branded searches and 69.5% estimated Share of Search within this set. Revolut is in 2nd place, 44.5 percentage points behind at 25% Share of Search.

New Zealand neo-banks and everyday money apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Wise70.6% → 69.5%71%May 202663%Jul 20261st
Revolut20.3% → 25%31.9%Jul 202620.3%Oct 20252nd
Dosh2.9% → 1.9%4.1%Feb 20261.7%Jul 20264th → 3rd
Payap3.5% → 1.3%4%Nov 20250.92%Jul 20263rd → 4th
Emerge1.4% → 1.2%1.6%Nov 20250.97%Jan 20265th
Booster Savvy1.3% → 1%1.3%Apr 20260.97%Mar 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among neo-banks and everyday money apps in New Zealand decreased from 70.6% to 69.5%.
  • Across the 11 months ending August 2026, Revolut’s estimated Share of Search among neo-banks and everyday money apps in New Zealand increased from 20.3% to 25%.
  • Across the 11 months ending August 2026, Dosh’s estimated Share of Search among neo-banks and everyday money apps in New Zealand decreased from 2.9% to 1.9%.
  • Across the 11 months ending August 2026, Payap’s estimated Share of Search among neo-banks and everyday money apps in New Zealand decreased from 3.5% to 1.3%.
  • Across the 11 months ending August 2026, Wise’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 71% in May 2026 and was lowest at 63% in July 2026.
  • Across the 11 months ending August 2026, Revolut’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 31.9% in July 2026 and was lowest at 20.3% in October 2025.
  • Across the 11 months ending August 2026, Dosh’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 4.1% in February 2026 and was lowest at 1.7% in July 2026.
  • Across the 11 months ending August 2026, Payap’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 4% in November 2025 and was lowest at 0.92% in July 2026.
  • Across the 11 months ending August 2026, Dosh rose from 4th to 3rd among neo-banks and everyday money apps in New Zealand.
  • Across the 11 months ending August 2026, Payap fell from 3rd to 4th among neo-banks and everyday money apps in New Zealand.
  • Across the 11 months ending August 2026, Emerge and Booster Savvy held steady: their estimated Share of Search among neo-banks and everyday money apps in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand neo-banks and everyday money apps in August 2026?

  1. In August 2026, Wise gained estimated Share of Search among neo-banks and everyday money apps in New Zealand, from 63% to 69.5%.

  2. In August 2026, Revolut lost estimated Share of Search among neo-banks and everyday money apps in New Zealand, from 31.9% to 25%.

  3. In August 2026, Payap rose from 6th to 4th among neo-banks and everyday money apps in New Zealand.

  4. In August 2026, Booster Savvy fell from 5th to 6th among neo-banks and everyday money apps in New Zealand.

  5. In August 2026, Emerge fell from 4th to 5th among neo-banks and everyday money apps in New Zealand.

  6. Estimated monthly branded searches for Dosh in New Zealand fell 32.6% over 11 measured months, from 1.3K to 890 in August 2026.

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