Booster Savvy vs Payap:Which is more popular by branded search in New Zealand?
In August 2026, Payap had more branded searches than Booster Savvy among neo-banks and everyday money apps in New Zealand. Payap was estimated to have 590 branded searches compared to Booster Savvy’s 480, and held a 1.3% Share of Search versus Booster Savvy’s 1%.
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Which is more popular in search, Booster Savvy or Payap?
Digital-first consumer money accounts, wallets and payment apps in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Payap, Booster Savvy. The figures are in the table below the chart.
View monthly share of search table
| Month | Wise | Revolut | Dosh | Payap | Emerge | Booster Savvy |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.6% | 20.3% | 2.9% | 3.5% | 1.4% | 1.3% |
| Nov 2025 | 67.8% | 23.5% | 2.2% | 4% | 1.6% | 1% |
| Dec 2025 | 68.8% | 24% | 1.9% | 2.8% | 1.5% | 1% |
| Jan 2026 | 69.8% | 23.6% | 3% | 1.6% | 0.97% | 1.1% |
| Feb 2026 | 66.7% | 23.5% | 4.1% | 3.4% | 1.3% | 1% |
| Mar 2026 | 66.3% | 26.1% | 2.7% | 2.6% | 1.4% | 0.97% |
| Apr 2026 | 70.9% | 23.7% | 2% | 1.1% | 1% | 1.3% |
| May 2026 | 71% | 23.5% | 2% | 1.1% | 1.4% | 1.1% |
| Jun 2026 | 66.6% | 28.3% | 1.9% | 1% | 1.2% | 1% |
| Jul 2026 | 63% | 31.9% | 1.7% | 0.92% | 1.4% | 1.1% |
| Aug 2026 | 69.5% | 25% | 1.9% | 1.3% | 1.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
How has the Booster Savvy and Payap comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Booster Savvy took it in April 2026, Payap took it in August 2026.
- Across the 11 months ending August 2026, Booster Savvy’s estimated Share of Search among neo-banks and everyday money apps in New Zealand moved from 1.3% to 1%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 11 months ending August 2026, Payap’s estimated Share of Search among neo-banks and everyday money apps in New Zealand moved from 3.5% to 1.3%, and its estimated monthly branded searches moved from 1.6K to 590.
How did search popularity change for New Zealand neo-banks and everyday money apps in August 2026?
2 changes
In August 2026, Payap rose from 6th to 4th among neo-banks and everyday money apps in New Zealand.
In August 2026, Booster Savvy fell from 5th to 6th among neo-banks and everyday money apps in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Booster Savvy’s and Payap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Booster Savvy
1 branded search term
- Booster Savvy
Payap
1 branded search term
- Payap
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.