How popular isPayap in search?
In August 2026, there were an estimated 590 branded searches for Payap in New Zealand which is down 63.1% over the last 11 months. Payap holds 1.3% estimated Share of Search among New Zealand neo-banks and everyday money apps and is ranked 4th of 6 competitors for search popularity.
Wise69.5%
Revolut25%
Dosh1.9%
Payap1.3%
Emerge1.2%
Booster Savvy1%
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Which neo-banks and everyday money apps compete with Payap?
Share of Search by month for Wise, Revolut, Payap. The figures are in the table below the chart.
View monthly share of search table
| Month | Wise | Revolut | Dosh | Payap | Emerge | Booster Savvy |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.6% | 20.3% | 2.9% | 3.5% | 1.4% | 1.3% |
| Nov 2025 | 67.8% | 23.5% | 2.2% | 4% | 1.6% | 1% |
| Dec 2025 | 68.8% | 24% | 1.9% | 2.8% | 1.5% | 1% |
| Jan 2026 | 69.8% | 23.6% | 3% | 1.6% | 0.97% | 1.1% |
| Feb 2026 | 66.7% | 23.5% | 4.1% | 3.4% | 1.3% | 1% |
| Mar 2026 | 66.3% | 26.1% | 2.7% | 2.6% | 1.4% | 0.97% |
| Apr 2026 | 70.9% | 23.7% | 2% | 1.1% | 1% | 1.3% |
| May 2026 | 71% | 23.5% | 2% | 1.1% | 1.4% | 1.1% |
| Jun 2026 | 66.6% | 28.3% | 1.9% | 1% | 1.2% | 1% |
| Jul 2026 | 63% | 31.9% | 1.7% | 0.92% | 1.4% | 1.1% |
| Aug 2026 | 69.5% | 25% | 1.9% | 1.3% | 1.2% | 1% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.5% | 32.3K | +20.6% | +6.5 points | |
| 2, held 2nd | 25% | 11.6K | -14.2% | -6.9 points | |
| 3, held 3rd | 1.9% | 890 | +20.3% | +0.2 points | |
| 4, moved from 6th to 4th | 1.3% | 590 | +51.3% | +0.4 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 1.2% | 580 | 0% | -0.1 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 1% | 480 | 0% | -0.1 pointsmoved from 5th to 6th |
1.
Wise69.5%
held 1st · 32.3K estimated branded searches · +20.6% vs prior month · +6.5 points
2.
Revolut25%
held 2nd · 11.6K estimated branded searches · -14.2% vs prior month · -6.9 points
3.
Dosh1.9%
held 3rd · 890 estimated branded searches · +20.3% vs prior month · +0.2 points
4.
Payap1.3%
moved from 6th to 4th · 590 estimated branded searches · +51.3% vs prior month · +0.4 points
5.
Emerge1.2%
moved from 4th to 5th · 580 estimated branded searches · 0% vs prior month · -0.1 points
1%
moved from 5th to 6th · 480 estimated branded searches · 0% vs prior month · -0.1 points
Compare search popularity between Payap and its closest rivals
How has branded search demand for Payap changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Payap in New Zealand fell from 1.6K to 590.
- Across the 11 months ending August 2026, Payap’s estimated Share of Search among neo-banks and everyday money apps in New Zealand decreased from 3.5% to 1.3%.
- Across the 11 months ending August 2026, Payap’s estimated Share of Search among neo-banks and everyday money apps in New Zealand peaked at 4% in November 2025 and was lowest at 0.92% in July 2026.
- Across the 11 months ending August 2026, Payap fell from 3rd to 4th among neo-banks and everyday money apps in New Zealand.
How did search popularity change for New Zealand neo-banks and everyday money apps in August 2026?
6 changes
In August 2026, Wise gained estimated Share of Search among neo-banks and everyday money apps in New Zealand, from 63% to 69.5%.
In August 2026, Revolut lost estimated Share of Search among neo-banks and everyday money apps in New Zealand, from 31.9% to 25%.
In August 2026, Payap rose from 6th to 4th among neo-banks and everyday money apps in New Zealand.
In August 2026, Booster Savvy fell from 5th to 6th among neo-banks and everyday money apps in New Zealand.
In August 2026, Emerge fell from 4th to 5th among neo-banks and everyday money apps in New Zealand.
Estimated monthly branded searches for Dosh in New Zealand fell 32.6% over 11 measured months, from 1.3K to 890 in August 2026.
How is Payap measured?
Brandwave collects information about searches that people make online using Payap’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- Payap
Who owns Payap?
Payap is owned by Centrapay Limited. Brandwave does not track any other brands owned by Centrapay Limited.
Do you work for Payap? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Payap your brand?
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